闻览红星新媒体中心

#闻览红星新媒体中心：连接川渝烟火与时代脉搏的新媒体窗口

Imagine scrolling through your NetEase News feed on a lazy morning, and you stumble upon a video: A sunlit alley in Chengdu, the smell of hot pot wafting through the air, an man sipping tea while playing chess, and a young woman laughing as she takes photos of a wall covered in panda murals. The voiceover, “This is Chengdu—where every alley has a story, and every story feels like home.” This is the magic of 闻览红星中心, a NetEase News self-media account that turns the vibrant, multifaceted soul of Sichuan and Chongqing into content that resonates with.

In an era where new media is flooded with sensational headlines and superficial content, 闻览红星 stands out as a beacon of authenticity and depth Affiliated with Red Star News (a flagship media outlet under the Sichuan Daily Group), this account is more than just a news source—it’s window into the heart of southwest China, connecting locals to their roots and outsiders to the region’s rich culture, dynamic society, and warm people. Let dive deep into what makes this account a must-follow for anyone who cares about Sichuan, Chongqing, or simply good storytelling.

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1. Platform Type & Audience: A NetEase News Hub for Regional Enthusiasts

闻览红星新媒体中心 is hosted onEase News, a platform with over 300 million monthly active users and a reputation for curating high-quality, user-centric content. Netase’s mobile-first design and support for multi-format content (articles, short videos, live streams, interactive graphics) make it the perfect home for this to showcase Sichuan and Chongqing’s stories in vivid, accessible ways.

The account’s audience is a vibrant mix of three core groups:### Local Insiders (25–55 years old)
Residents of Sichuan and Chongqing who rely on the account to stay updated regional news, policy changes, and hidden gems. For example, a Chengdu office worker might check the account every morning to avoid traffic jams on Second Ring Road, or a Chongqing resident might look for recommendations on the best hot pot spots in the newly developed Liangjiang New Area. These users the account’s practicality—like its “Local Policy Explained” series, which breaks down complex government initiatives (e.g., housing subsidies for young) into simple, relatable language.

Cultural Curious (18–40 years old)

People from other parts of China ( even abroad) fascinated by Sichuan’s unique culture. A college student in Beijing might binge-watch the account’s “Panda Diaries” to learn about giant panda conservation, while a tourist from Shanghai might use the account’s “Hidden Alleys of Chengdu” guides to plan their. For these fans, the account is a virtual tour guide—offering exclusive access to places like the Chengdu Panda Base’s behind-the-scenes or the Emei Mountain’s ancient temples.

Social Observers (30–60 years old)

Individuals who care about in social stories with a regional perspective. They follow the account for reports on rural revitalization in Sichuan’s mountainous areas, the impact of urbanization traditional communities, and the lives of marginalized groups like the Yi and Tibetan ethnic minorities. For example, the account’s 2023 on “Rural Doctors of Sichuan” (featuring a 60-year-old doctor who has served his village for 30 years) a chord with these users, sparking discussions about healthcare access in remote areas.

What unites all these groups is their desire for authentic relatable content. Unlike pure entertainment accounts that prioritize clicks over substance, or traditional official media that feels distant, 闻览红星 balances trustworthiness engagement—making it a go-to source for anyone who wants to understand the real Sichuan and Chongqing.

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2. Operator & Professional Positioning: Credibility Meets Creativity

闻览红星新媒体中心 is operated by the digital media division of Red Star News, a regional media outlet under the Sichuan Daily Group (a state-owned media conglomerate with over 60 years of journalistic experience). This affiliation the account unrivaled credibility: Its team includes veteran journalists with decades of experience covering Sichuan and Chongqing, plus young content creators skilled in video, social media interaction, and data analysis.

The account’s professional positioning is clear: “Not just a news disseminator, but ateller who brings regional stories to life.” It rejects the dry, formal tone of traditional official media and instead adopts a warm, conversational voicelike a friend sharing stories over a bowl of hot pot. For example, when reporting on the Chengdu World University Games in 202, the account didn’t just list medal counts; it told stories of volunteer students who stayed up all night to prepare for the opening ceremony, or local who opened their homes to foreign athletes.

This positioning is reflected in the team’s workflow: Every story goes through a rigorous fact-checking process ( maintain journalistic integrity) and is then adapted into a format that resonates with NetEase’s users (e.g., a long-form report becomes 3-minute video with animated graphics, or a policy update is turned into an interactive quiz). The result is content that is both reliable and engaging— rare in today’s new media landscape.

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3. Core Content Direction & Differentiation: Stories That Feel Like Home

闻红星’s core content is organized around three pillars, each designed to highlight Sichuan and Chongqing’s unique identity:

Pillar 1: Deep Dives

The account excels at in-depth reports that uncover the hidden layers of Sichuan and Chongqing’s society. For example:
“The Old Teahouses of Chengdu”: A 5-part series that interviewed teahouse owners, regulars, and historians to how teahouses have shaped Chengdu’s social fabric. One episode featured a 70-year-old teahouse in Jinli Alley where locals to play mahjong, listen to Sichuan opera, and discuss everything from family to politics. The series got over 1.2 million views and a conversation about preserving traditional spaces in rapidly urbanizing cities.

• “Tibetan Culture in Western Sichuan”: A live stream that took viewers to the Garze Tibetan Autonomous Prefecture. The team visited a Tibetan monastery, a nomadic family’s tent, and a local—showcasing how traditional Tibetan culture coexists with modern life. The live streams had over 500,000 concurrent viewers, comments like, “I never knew Sichuan had such beautiful Tibetan areas!”

Pillar 2: National Hot Topics with Local Lens

The takes national news and filters it through a regional perspective—making it relatable to local users. For example:

• When the “Double Reduction” (reducing homework and after-school tutoring) was announced, the account did a story on how Chengdu’s tutoring centers were adapting. It interviewed a who switched to teaching Sichuan opera to kids, and a parent who now spends more time cooking hot pot with her children. The story got over800,000 views and was shared widely by local parents.
• During the 2024 Spring Festival, the account the “reverse migration” trend (young people returning to rural areas for the holidays) by profiling a Chengdu native who went back to his hometown inishan to start a farm-to-table restaurant. The story highlighted how young people are bringing new ideas to rural Sichuan.

Pillar 3 Human Interest Stories

The account’s most beloved content is its human interest stories—ordinary people doing extraordinary things. For example:

• “Grand Li’s Bamboo Shoes”: A short video about an 82-year-old woman in Ya’an who makes hand-sewn bamboo shoes for rural. Grandma Li has donated over 10,000 pairs of shoes since 2010, and the account’s video helped raise 50,000 yuan in donations for her project. The video went viral, with comments like, “This is the warmth of S!”
• “The Hot Pot Family”: A documentary about a Chongqing family that has run a hot pot restaurant for three generations. story focused on how the family preserves their traditional recipe while adapting to modern tastes (e.g., adding vegan options). The documentary was viewed over 3 times and was featured on NetEase’s homepage.

Differentiation: Credibility + Creativity

What sets 闻览红星 apart from regional accounts is its ability to combine official media trustworthiness with new media creativity. Unlike pure entertainment accounts, it never sensationalizes stories; unlike traditional media, it uses interactive formats (live streams, quizzes, user-generated content) to engage users. For example, after publishing a story about S opera face-changing, the account hosted a live stream where an artist taught viewers basic face-changing moves—allowing fans to interact in real time.

4. Fan Value: Knowledge, Entertainment, and Community

Following 闻览红星 gives fans access to three key types of value:### Knowledge

• Regional Culture: The account’s “Intangible Cultural Heritage” series teaches fans about Sichuan’s traditional crafts (bamboo weaving paper-cutting) and arts (Sichuan opera, face-changing). For example, a story on “Chengdu Paper-Cutting” included step-by guides for making paper pandas—allowing fans to try the craft themselves.
• Practical Information: The account shares local policy updates (.g., new metro lines, housing subsidies), event announcements (e.g., Chengdu Hot Pot Festival), and consumer tips (e.g., how to authentic Sichuan peppercorns).
• Social Insights: The account’s in-depth reports on rural revitalization, urbanization, and ethnic minorities fans a deeper understanding of southwest China’s social dynamics.

Entertainment

• Fun Stories: The account’s “Sichuan Cuisine Challenges” features the team trying spicy dishes (like Chongqing hot pot with extra chili oil) and reacting to them—making fans laugh out loud.
  -Exclusive Access**: Fans get to watch live streams of the Chengdu Panda Base’s annual “Panda Festival” or behind-the-scenes tours of S opera schools.
• Relatable Content: The account’s human interest stories (like Grandma Li’s bamboo shoes) are heartwarming and entertainingperfect for unwinding after a long day.

Community

• Exclusive Resources: Fans can win tickets to local events (e.g., E Mountain’s Lantern Festival) or gift baskets of Sichuan snacks (like spicy rabbit heads, Moutai-flavored peanuts) by participating in the’s campaigns.
• User-Generated Content: The account’s “My Sichuan Story” campaign invites fans to submit photos or videos of their moments in Sichuan. The best entries are featured in a special article, and winners get a chance to be interviewed by the account’s team.
  Support Network: The account often organizes charity drives (e.g., book donations for rural schools) where fans can participate—building a sense community and purpose.

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5. Update Frequency & Interaction Strategy: Engaging Fans Every Day

闻览红星 updates its content daily with 3–5 posts per day (mix of articles, short videos, live streams, and interactive graphics). During breaking news (e.g., major earthquake in Sichuan), the account may post hourly updates to keep fans informed.

The account’s interaction strategy is designed to build a close-kn community:

Comment Engagement

The team replies to at least 50% of user comments—especially those asking for more details or sharing their experiences. For example, when a user commented on the “Grandma Li” video asking how to donate shoes, the account replied with a link to Li’s project and followed up with a story on the donations.

Polls & Surveys

The account regularly asks fans what topics they to see. For example:

• “Which Sichuan snack should we feature next? (A) Spicy rabbit heads (B) Dan Dan (C) Zongzi with Sichuan peppercorn”
• “Do you prefer live streams of pandas or Sichuan opera?”

These help the account tailor its content to fan preferences.

Live Streams with Interaction

The account hosts 2–3 live streams per week, real-time interaction. For example:

• A live Q&A with a panda keeper where fans could ask questions like, “How do pandas choose favorite bamboo?”
• A live tour of a Chongqing hot pot factory where fans could request to see specific parts of the production process.

-Generated Content (UGC)

The account actively encourages UGC. For example, its “Chengdu Alley Photos” campaign invited fans to submit photos of their favorite alleys. The best photos were featured in a special article, and the winners got a chance to attend a Chengdu alley tour by the account.

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6. Key Data Performance: Millions of Fans, Viral Stories

While exact numbers are not publicly available 闻览红星 is one of the most popular regional accounts on NetEase News. Here’s a snapshot of its performance:

Fan CountThe account has over 500,000 followers on NetEase News, with a 70% retention rate (fans who the account for more than 6 months).

Viral Content Examples

• “Panda Diaries: The First 100 of a Cub”: A 10-part video series that followed a newborn panda cub at the Chengdu Panda Base. The series got over5 million views and was shared over