车趣横生

# "Car Fun Abounds": A Dive into the Auto Lifestyle Companion "车趣横生"

On a rainy evening in Shanghai, 29-year-old software engineer Chen Hao in front of his laptop, replaying a video from "车趣横生" (Che Qu Heng Sheng). The screen showed the team of the putting a Changan Deepal SL03 through a 72-hour road trip in the mountainous regions of Zhejiang—footage of the sedan navigating winding roads with ease, its battery retaining 65% charge after 200 km of driving in cold mist, and the host jokes about how the car’s voice assistant "saved him from getting lost in a bamboo forest." For Chen, who had been hesitating between an EV a hybrid for his first car, this video was the final push: he booked a test drive the next day and eventually bought the SL03.

This is just one of the thousands of stories that define the impact of "车趣横生"—a leading auto content account on Yiche (易车网), China’s premier vertical auto platform. More than a mere reviewer, it’s a "car lifestyle companion" that blends professional expertise playful storytelling, turning the often dry world of auto content into a journey of discovery and fun. Below is a detailed breakdown of the account across eight key:

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1. Platform Type & Audience Characteristics

"车趣横生" calls Yiche.com its home—a platform that not just a content hub but an entire auto ecosystem integrating car reviews, buying guides, user forums, and real-time dealership tools. Yiche’s audience a mix of high-intent users and passionate enthusiasts, and "车趣横生" has carved out a niche that resonates with four core:

a. New Car Shoppers (25–35 years old)

This group makes up 42% of the account followers. They are first-time buyers or young families looking for practical, budget-friendly options (100k–200k RMB). them, "车趣横生" is a trusted advisor—its videos on "how to negotiate with dealers" or "comparing 5 compacts for family use" are staples. Take 32-year-old Wang Lin, a teacher in Chengdu: she used the account’s 0-minute "family car challenge" (testing legroom, trunk space for strollers, and child seat compatibility) to choose between a Toyota Corolla and a BYD Song Plus.

b. Car Enthusiasts (20–40 years old)

Accounting for 0% of followers, this segment lives for speed, mods, and car culture. They devour the account’s content on performance cars—like the of the team testing a Porsche 911 GT3 on a race track in Guangzhou, complete with slow-motion footage of tire smoke and host’s excited shouts as he hit 250 km/h. Many are members of local car clubs and often share their own mod projects in the’s comment sections.

c. NEV Explorers (28–45 years old)

As electric vehicles dominate China’s auto market this segment (23% of followers) is drawn to "车趣横生’s" deep dives into EV tech. They love content likeNEV Battery Myths Debunked"—a live stream featuring a CATL engineer who explained why charging an EV to 100% day isn’t harmful (with visual aids of battery cells under a microscope). For tech-savvy users like Li Qiang, a data analyst Beijing, the account’s comparisons of Nio’s battery swap vs. Xpeng’s supercharging are essential reading.

d. Industry Watchers30–50 years old)

Making up 5% of followers, this group includes auto dealers, engineers, and analysts. They value account’s insider perspectives—like its exclusive interview with a Geely designer about the future of smart car interiors, or its report on how Chinese auto brands expanding into Southeast Asia.

What unites all these segments is their active engagement: 60% of followers have left comments or participated in polls and 38% say the account directly influenced their car-buying decisions (12% higher than Yiche’s average).

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2. Operator Background & Professional Positioning

"车趣横生" was founded in 2019 by Zhang Tao, a 3-year-old former auto journalist with 12 years of experience at Auto Home and Car and Driver China. His team of five includes:
-Wang Yu**: A former mechanical engineer at Geely, specializing in NEV battery and motor tech.

• Liu Jia: An event planner with background in car culture, curating offline fan meetups.
• Chen Bo: A videographer who previously worked on racing documentaries, bringing flair to the account’s videos.
• Zhao Mei: A consumer behavior researcher, who analyzes fan feedback to shape content direction.

Their professional is clear: "We don’t just talk about cars—we talk about how cars fit into your life." Unlike many auto accounts that get in specs or hype, "车趣横生" bridges technical expertise with everyday needs. For example, when reviewing a pickup truck, they don’t just list its payload capacity—they test it by loading 10 cases of beer and driving to a beach party, showing both its practicality and side.

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3. Core Content Direction & Differentiation

The account’s name ("Car Fun Abounds") is its guiding star Its core content pillars are designed to balance fun and professionalism, setting it apart from competitors:

a. "Real-World Challenges with a Twist

Instead of studio-based reviews, the team takes cars into real-life scenarios. A hit video from 2023 was "Can a BY Han EV Survive a Snowstorm in Inner Mongolia?"—footage of the car driving through 30 cm of snow, the host using the’s heated seats to warm up a frozen water bottle, and interviews with local EV owners about their winter experiences. The video got 1.8 million and 50k+ comments, with users debating EV range in cold weather.

b. "Car Culture Stories That Touch the Heart"The account goes beyond cars to focus on the people behind them. A popular series called "Car Lovers’ Diaries" featured a 6-year-old grandpa who restored a 1998 Volkswagen Jetta (his first car) for his grandson’s 18th birthday, and female drift racer from Xi’an who overcame gender stereotypes to compete in national events. These stories resonate deeply—one episode got 2.1 views and 30k shares, with users calling it "the most emotional auto content I’ve ever seen."

c. "NEV Demystified for Everyone"

Wang Yu, the team’s engineer, turns complex tech into easy-to-understand content. For example, his videoHow Does an EV’s Battery Manage Heat?" used animated graphics to show how thermal management systems work, and a hands-on demo with a disassembled battery (with safety precautions!). This content is a hit with both tech newbies and industry insiders.

d. "Hidden Traps in Car & Maintenance"

The account’s practical guides are fan favorites. A 2022 article titled "10 Tricks Used Car Dealers Don Want You to Know" revealed how dealers hide accident damage (e.g., using wax to cover scratches) and negotiate prices (e.g., infl trade-in values to raise the car’s price). The article got 2.3 million reads and was shared across auto forums, becoming a go-to for used car buyers.

What makes "车趣横生" unique? Its ability to turn "boring" topics into something fun—like maintenance guide that uses memes of "forgetful drivers" to explain how to check oil levels, or a buying guide that uses a game show format to models.

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4. Value for Fans: Knowledge, Entertainment, and Community

For followers, "车趣横生" is than content—it’s a resource that solves real problems and builds connections:

a. Knowledge That Saves Time & Money

A 27-old nurse named Zhang Li saved 5k RMB by following the account’s guide on "How to Choose Car Insurance for New Drivers." The guide down which coverage options are essential (e.g., third-party liability) and which are a waste (e.g., roadside assistance if you already have membership).

b. Entertainment That Sparks Joy

The account’s "Car Challenge" series is a hit: in one episode, they pitted family SUV against a sports car in a grocery run challenge—seeing which could fit more groceries, park faster in a tight spot, and keep ice cream for 30 minutes. The video was full of laughs (the sports car’s trunk could only fit two bags!) and got 1.2 views.

c. Resources That Open Doors

Fans get exclusive perks:

• Test Drive Invitations: Every month, 10 followers win a chance to join the team on test drives (e.g., a day at a race track with a BMW M3).
• Links: The account partners with dealers to offer 5–10% discounts on selected models (like the Changan Deepal SL03).- Access to Experts: Live streams with industry guests (e.g., a Nio battery expert) allow fans to ask personalized questions.

. Community That Connects Like-Minded People

Offline fan meetups are a highlight: in 2023, the team hosted aCar Culture Festival" in Guangzhou, where 200 followers brought their cars (from classic Jettas to modern EVs) and swapped over coffee. One follower said: "I made three new friends that day—we now go on road trips together every month."

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5. Update Frequency & Interaction Strategy

Consistency and engagement are key to the account’s success:

a. Update Frequency

• Long articles: 1 per week (Wednesdays), focusing on deep dives (e.g., "The Future of Chinese Auto Brands in Europe").- Short videos: 2 per week (Mondays and Fridays), covering challenges or quick tips (e.g., "How to Fix a Flat in 5 Minutes").
• Live streams: 1 per week (Sundays at 8 PM), featuring Q&As with experts test drives.

b. Interaction Strategy

• Fan Question of the Week: Every Monday, the team picks a fan’s question (e., "Should I buy a hybrid or an EV for a family of 4?") and creates a dedicated video or article.
• UG Showcase: Monthly, the account features fan-submitted content (e.g., car photos, mod projects) in its "Fan Spotlight" series.
  Real-Time Responses: The team responds to 90% of comments within 24 hours—especially those asking for buying advice. For, when a user asked about the best EV for under 150k RMB, Wang Yu replied with a detailed list of options and their/cons within an hour.
• Interactive Challenges: The account often hosts challenges like "Share Your Weirdest Car Moment" (win a 00 RMB car accessory gift card) or "Guess the Car Model from a Blurry Photo" (win a test drive).

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6. Key Data Performance
   As of 2024, "车趣横生" has:

• 1.2 million on Yiche.com.
• 500k followers on Douyin (TikTok China) and 300k onChat Public Account.
• 8–10% engagement rate (Yiche’s average is 3–5%), indicating strong fan loyalty

爆款 Content Analysis

• Video: "72-Hour Road Trip in a BYD Han EV (Snowstorm Edition)" (18 million views, 50k comments). Users praised the team for testing the car in extreme conditions, with many saying it changed their perception ofs in winter.
• Article: "Hidden Traps in Used Car Buying" (2.3 million reads, 30k shares It was quoted in auto industry reports and became a staple in Yiche’s used car guide section.
• Live Stream: "Tesla Model3 vs. Xpeng P7 Head-to-Head" (120k concurrent viewers, 1.5k questions answered). The stream to 200+ test drive inquiries via Yiche’s tools.

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7. Brand Cooperation & Industry Influence

"车横生" is a trusted partner for auto brands and industry players:

a. Brand Partnerships

• BYD: The account cocreated a series called "BYD Seal: From Track to Street"—featuring a track day for fans and a detailed review of the car’s. The series got 1.2 million views and generated 40k+ leads for BYD.
• Michelin: The team Michelin’s Pilot Sport 5 tires in wet roads and mountain curves. The video showed the tires’ grip in sudden braking and got 800k views—leading to a 15% increase in online sales of the tire model via Yiche links.
• Nio: The hosted a live stream with Nio’s CEO William Li, where Li answered fan questions about the brand’s battery swap network. The stream got 10k concurrent viewers and was widely shared on social media.

b. Industry Influence

• Awards: In