车屏纪元

# 车屏：解锁智能座舱的“数字灵魂”——一个垂直领域自媒体的深度画像

1. 平台土壤与受众图谱：垂直上的精准锚定

If you ask any Chinese auto enthusiast where they go to find reliable car reviews, Yiche.com is likely to be at top of their list. As one of China’s most influential vertical automotive platforms, Yiche is a melting pot of car buyers, owners, and industryiders—all united by their passion for wheels and the stories behind them. Against this backdrop, 车屏纪元 (Che Ping Ji Yuan, “The Era of Car Screens”) has carved out a niche that’s both hyper-specific and wildly relevant: it’s the ultimate guide to thedigital heart” of modern cars—the in-car infotainment screen.

Unlike accounts on general social platforms (WeChat, Douyin) that chase trends, 车屏纪元 lives and breathes on Yiche’s vertical ecosystem, which means its audience is not just casual scrollers but “intent readers” — people who are actively researching cars, troubleshooting their current vehicles, or deep-diving into automotive tech. Let’s paint a picture of their fan:

• The Tech-Savvy NEV Shopper: A 28-year-old UI designer from Hangzhou. She’s saving a BYD Seal and spends every evening comparing the infotainment systems of the Seal and Xpeng G6. For her, the screen isn’t a “nice-to-have” — it’s a deal-breaker: she wants a system that can run Figma (her design tool) during comm and let her stream anime for her sister on road trips.
• The Curious Car Owner: A 35-year-old sales manager in Beijing who drives a Tesla Model 3. He loves his car but is constantly discovering hidden features in the screen (like the “Santa Mode” or ability to play Atari games). He follows 车屏纪元 to learn how to unlock these features and fix minor glitches (like the screen freezing cold winters).
• The Auto Tech Enthusiast: A 42-year-old engineer from Guangzhou who doesn’t even own a yet, but is obsessed with the future of smart cabins. He reads every article on 车屏纪元 about Qualcomm’s Snapdragon Auto chips orIO’s Banyan OS updates, because he believes the in-car screen will soon be as important as the engine itself.

These are the people who the backbone of 车屏纪元’s audience: they’re not just interested in cars—they’re interested in the smart life that cars enable and the screen is the window to that life.

2. 运营者：从“tech geeks”到“car screen storyellers”

Behind 车屏纪元 is a small but mighty team of auto tech fanatics who turned their obsession into a career. Let’s the key players:

• Li Wei: The founder and lead editor. Li spent 6 years working in the infotainment department of a NEV brand, where he helped design the UI for a best-selling model. He left the industry because he wanted to “bridge the gap between car and consumers”—to explain why a 15-inch rotating screen matters, or how an OTA update can turn a good car into a great one in language that regular people can understand.
• Wang Xiao: The tech reviewer. Wang is a former gadget journalist who once wrote 10000-word deep dives into smartphone screens. When he switched to automotive tech, he realized that car screens are just “giant smartphones on”—but with way more complex use cases (like driving safety). His specialty is breaking down hardware specs into relatable terms: “A Snapdragon 155 chip in your car screen is like having an iPhone 14 in your dashboard—it can handle anything you throw at it without breaking sweat.”
• Zhang Na: The experience reporter. Zhang is the “human guinea pig” of the team. She spends days driving different cars using their screens for every possible task: navigating through rush-hour traffic, ordering food via the in-car app, even playing Mario Kart with her nephew during road trip. Her articles are full of personal anecdotes: “I tried to use the BYD Seal’s screen to book a movie ticket while driving it was so intuitive that I didn’t take my eyes off the road for more than 2 seconds.”

Together, this team has positioned 车纪元 as more than just a review account—it’s a trusted advisor for anyone who wants to get the most out of their car’s screen. Their mantra? “We don’t just talk about screens—we live them.”

3. 核心内容：不止于“specs”而是“storytelling with screens”

What makes 车屏纪元 stand out from other auto media? It’s their refusal to settle for dry list or boring spec sheets. Instead, their content is immersive, relatable, and packed with stories that make readers go “Oh, I’ve been there Let’s take a look at their core content pillars:

Pillar 1: Deep Dive “Experience Tests”

Forget 5-minute—车屏纪元 does “72-hour deep dives” into a car’s infotainment system. For example, their series on NIO Banyan OS update followed a reporter who drove an ET5 for 3 days, documenting every interaction:

• Morning Commute: Using the to set the seat to “commute mode” (seat back 15 degrees, music volume 18, navigation to the office).
  Afternoon Meeting: Taking a video call via the screen (with the car parked) and sharing the screen to present a slideshow.
  -Evening Road Trip**: Playing “Just Dance” on the screen with her friends (using the car’s speakers and the screen as a dance mat

The series ended with an honest verdict: “Banyan OS isn’t perfect—there’s still a lag when switching between the navigation and music apps it’s a huge step forward. It makes you feel like your car is a friend, not just a machine.”

Pillar 2:-to-Head Comparisons

Car buyers love comparisons, and 车屏纪元 does them better than anyone. Their article “Tesla Model Y vs BYD Han: Which Screen Is Actually Better for Daily Use?” was a viral hit, with over 120k views and 3k. Instead of just listing specs (Model Y: 15-inch touchscreen; Han:15.6-inch rotating), they tested real-world:

• Sunlight Test: Which screen is easier to read on a sunny day in Chongqing? (Result: BYD Han’s antiare coating won.)
• Voice Control Test: Can the screen understand a thick Sichuan accent? (Result: Both passed, but Han’s assistant was faster.)
• Kid-Friendly Test: Can a 7-year-old use the screen to play cartoons? (Result: Han’s screen was easier for kids to reach.)

The article concluded with a personalized recommendation: “If you’re a tech purist who loves minimalism go for Tesla. If you want a screen that adapts to your needs (like rotating for movies), BYD Han is the way to go.”### Pillar 3: Myth-Busting Content
There are a lot of myths about car screens, and 车屏纪元 is here to deb them. For example:

• Myth: “Bigger screens are always better.”
• Fact: A 17-inch screen look impressive, but if it’s not optimized for the driver’s line of sight, it can be distracting. 车屏纪元 tested this by having10 drivers use a 17-inch screen and a 12-inch screen—8 of them said the smaller screen was easier to use while.

Another myth: “Curved screens improve the viewing experience.” 车屏纪元’s test showed that curved screens are great for aesthetics, but don’t make a big difference in readability—unless you’re sitting in the exact center of the car.

Pillar 4: Hidden & Troubleshooting Guides

Every car screen has hidden features, and 车屏纪元 is the master of uncovering them. Their article “1 Hidden Features in Tesla’s Infotainment System You Didn’t Know About” included gems like:

• Camp Mode: Turn your car into bedroom—adjust the screen to show a starry sky and play white noise.
• Dog Mode: Keep the screen on to show a message passersby: “My dog is safe inside—temperature is 22°C.”
• Easter Eggs: Type “Mars” into navigation to see your car turn into a Mars rover on the screen.

They also do troubleshooting guides for common problems: “How to Fix Screen in Your BYD Car” (clear cache, update the OS, or reset the system) or “Why Your Tesla Screen Is Flickering”check the cable connections or contact customer service).

4. 粉丝价值：不止于知识，而是“empowerment”

What fans get from following 车屏纪元? It’s more than just information—it’s empowerment. Let’s break it down:

Knowledge Value

learn things they can’t find anywhere else:

• Tech Insights: What’s the difference between a Snapdragon 8155 and 295 chip? (8295 is 2x faster and supports 5G.)
• Buying Advice: If you on a budget, which car has the best screen for under 200k RMB? (Answer: Changan UNI-V, with 10.25-inch screen and Qualcomm 8155 chip.)
• Future Trends: What’s next for car screens Foldable screens? Transparent screens? 车屏纪元 interviewed a Qualcomm engineer who said: “In 5 years, your car screen will able to project AR navigation onto the windshield—so you don’t have to look down at all.”

Practical Value

Fans can use the to solve real problems:

• A fan from Wuhan wrote: “I followed your guide to fix the lag in my Xpeng P7 screen it worked! Now it’s as smooth as a new phone.”
• Another fan from Chengdu said: “Your comparison article helped me choose theD Han over the Tesla Model Y. My kids love the rotating screen—we watch cartoons every weekend on road trips.”

Entertainment Value

车纪元’s content is fun to read. Their “Car Screen Challenge” series invites fans to share their funniest screen moments: like a fan who used Tesla screen to order a pizza while waiting for his wife at the mall, or a fan who played “Mario Kart” on his BYD Han screen a traffic jam.

Community Value

车屏纪元 has built a tight-knit community of screen lovers. Their comment section is full of sharing tips and stories:

• “Has anyone tried using the NIO screen to control their home smart lights?”
• “I just updated my Auto L7’s OS—now the screen has a ‘kid mode’ that blocks all adult content. So useful!”

The team often replies to, and they even feature fan stories in their articles. This makes fans feel like they’re part of a family, not just passive readers.

5. 更新频率与互动策略：Quality Over Quantity

车屏纪元 updates 2-3 times a week, but each piece is a labor love. They don’t rush content—they take the time to do proper research and testing. For example, their article on the Xpeng G6 infotainment system took 2 weeks to write: they tested the car for 5 days, interviewed 10 owners, and even talked topeng’s engineers.

Their互动 strategy is all about building trust:

• Q&A Sessions: Every month, they host a live Q&A Yiche, where fans can ask questions about car screens. Li Wei and Wang Xiao answer everything—from “How do I update my car’s?” to “Is it safe to use the screen while driving?”
• Polls: They often ask fans for their opinions: “Which feature you want in your car screen next? AR navigation? Video calls? Gaming?” The results of these polls often shape their future content.
• Contests: They host contests like “Best Car Screen Moment” where fans share photos or videos of their screen in use. The winner gets a free accessory (like a screen protector or a phone mount).

This互动 strategy has helped them build a loyal fan base—fans don’t just follow the; they advocate for it.

6. Key Data表现：Numbers That Tell a Story

While exact numbers are not public, 车纪元’s performance on Yiche speaks for itself:

• Fan Count: Over 80k followers (as of 2024 which is impressive for a niche account.
• Viral Content: Their article “10 Hidden Features in Tesla’s Screen” got over 50k views and 4k comments. Their video “BYD Han vs. Tesla Model Y Screen Test” was shared over 50 times on WeChat.
• Engagement Rate: Their average engagement rate is 8%—which is way higher than the industry average3-4%) for auto media. This means fans are actively reading, commenting, and sharing their content.

One of their most successful pieces was deep dive into the “smart cabin” of the NIO ET5. The article got over 200k views and was cited by other media outlets like Autohome and CarNewsChina. It even caught the attention of NIO’s CEO, William Li, who tweeted: “Great