### Important Disclaimer As an AI, I cannot access real-time external links or live content from the provided Toutiao URL. The following detailed profile the "生活乐趣集" (Life Fun Collection) account is a plausible, vivid creation based on the account name, platform characteristics (Toutiao and common trends in life-themed content creation. It aims to align with the user’s request for depth, uniqueness, and adherence to the 8 specified. For an accurate, up-to-date analysis, direct review of the account’s live content is recommended.

生活乐趣集：在日常里，打捞120万粉丝的治愈系小确幸

When Li Mei, the curator behind "生活乐趣集", posted first Toutiao content in 2021—a blurry photo of her 5-year-old daughter’s crayon drawing (her head twice the of the house, a sun with 10 rays smiling above)—she never imagined it would grow into a 1.2-million-fan community The caption read: "Today’s joy: my daughter said this is ‘us’—messy, unperfect, but full of love." Three later, this account has become a digital haven for millions of Chinese netizens seeking to slow down, breathe, and find magic in the mundane.

is a comprehensive portrait of "生活乐趣集", weaving together its platform fit, audience resonance, and unique charm:

1. Platform Type Audience Characteristics

Platform Type: Toutiao (今日头条) is China’s leading algorithm-driven content platform, known for its personalized feed that tailors to user interests. For life-themed accounts like "生活乐趣集", Toutiao’s algorithm amplifies content to users who engage with family, home and wellness topics—making it an ideal space to reach a niche but loyal audience.

Audience Profile:

• Demographics: 5–45 years old (82% of fans), 61% female, 39% male. Most are urban/suburban-class (monthly income 8k–20k RMB) from first- and second-tier cities (Chengdu, Shanghai, Guangzhou Wuhan).
• Psychographics: They are "joy seekers"—tired of 996 burnout, social media’s "perfect" pressure, and the hustle of modern life. They crave content that validates their desire to prioritize small, meaningful moments: a warm cup of tea work, a child’s laughter, or a well-organized kitchen shelf.
• Typical Fan Story: Wang Lina, a 3-year-old office worker in Shanghai, checks "生活乐趣集" every morning during her commute. "I used to scroll through Toutiao for news and anxious about the world," she says. "Now, I start my day with Li Mei’s posts—like her video of making homemade yogurt—and it me want to try something nice for myself that evening."

This audience is not passive consumers; they are active participants who comment, share, and replicate the account’s content in their own lives.

2. Operator Background & Professional Positioning

Li Mei, the face of "生活集", is a 38-year-old former marketing manager from Chengdu. Her journey to content creation began with burnout: in 202, she was working 12-hour days at a tech company, missing her daughter’s school plays, and forgetting the last time she laughed out loud One rainy weekend, she stayed home and made jam with her mother—something they hadn’t done since Li Mei was a kid. "My mom said ‘Joy isn’t in big achievements; it’s in the stir of the pot, the smell of strawberries, and the way we talk while we work" Li Mei recalls. That moment inspired her to quit her job and start "生活乐趣集".

Professional Positioning: "Mundane Joy Curator". Unlike many life influencers who chase luxury or viral trends, Li Mei positions herself as a "friend next door"—someone who real, unfiltered moments. She collaborates with her husband Wang Hao (a part-time food stylist) to shoot content, but most posts are-filmed with a smartphone, keeping the tone intimate and authentic.

Her tagline: "Every day has 100 small joys— just need to open our eyes to see them."

3. Core Content Direction & Differentiation

The account’s content revolves around three pillars each designed to cut through the noise of modern life:

Pillar 1: 365 Days of Small Joys

A daily of 1–2 minute videos or photo essays capturing tiny, relatable moments:

• A video of Li Mei’s daughter chasing a butterfly in park, with the caption: "Today’s joy: my daughter spent 10 minutes watching a butterfly—she said it’s ‘dancing for’."
• A photo of a cracked ceramic mug Li Mei repaired with gold lacquer (kintsugi), accompanied by: "Broken things be beautiful too. This mug was a gift from my best friend—now it has a story to tell."

Pillar 2: Joy Home Transformation

Not big renovations—small, affordable changes that turn spaces into havens:

• A 3-minute video showing how to turn cluttered balcony into a "sunshine reading nook" with fairy lights, a secondhand chair, and potted succulents (cost:150 RMB).
• A photo essay of Li Mei’s kitchen: she uses mason jars to store grains, handwritten labels, and small chalkboard to leave notes for her family (e.g., "Don’t forget to take the milk out!").

Pillar 3 Fan Story Showcase

Li Mei regularly features content from fans:

• A fan from Wuhan sent a photo of her 70-year-old father tomatoes in a window box. Li Mei turned it into a post: "Uncle Zhang’s tomatoes—he says every tomato is a ‘little sun for his grandkids."
• A fan from Guangzhou shared how she started a "joy journal" after reading Li Mei’s post. Li Meiosted her journal entries (with permission) and added: "This is why I do this—your joy is my joy."

**Differentiation What sets "生活乐趣集" apart from other life accounts?

• Anti-perfection: No filter-heavy photos or staged moments. Li often posts videos of burnt cookies, messy playdates, or rainy days stuck indoors—emphasizing that joy doesn’t require perfection.
  -Emotional storytelling**: Every tip or moment is tied to a personal story. For example, her dumpling-making video isn’t just a recipe—it’s her mother’s childhood, passing down traditions, and the way food connects generations.
• Community-centric: Fans are not just viewers; they are-creators. This makes the account feel like a family, not a brand.

4. Fan Value: What Do Followers Gain

"生活乐趣集" offers four layers of value to its fans:

Knowledge: Practical, Joy-Focused Tips

Fans learn easy-implement skills that enhance daily life:

• How to keep herbs fresh for 2 weeks (wrap them in damp paper towels and store in a jar).
• How to fold clothes to save 50% of closet space (Li Mei’s "roll and stack" method).
• to make homemade face masks with yogurt and honey (cost-effective and natural).

Entertainment: Lighthearted, Relatable Moments

Li Mei’s are full of humor and warmth:

• A video of her cat knocking over a jar of jam—she laughs and says: "Well, now floor is sweet too."
• A live stream where she tried to bake sourdough for the first time: the loaf was hard as a brick but she used it as a doorstop and joked: "At least it’s useful!"

Emotional Resonance: Stress Relief & Validation

For fans, "生活乐趣集" is a form of therapy:

• A fan commented: "I was feeling down after losing my job—your about broken mugs made me realize that I can pick myself up too."
• Another wrote: "Your videos make me want to call my mom tell her I love her. Thank you."

Resources: Exclusive Perks

Li Mei offers free, downloadable resources:

• A "Joy" template (50k+ downloads) with prompts like "What made me smile today?" and "One small thing I want to do tomorrow."- Discount codes for partner brands (organic tea, home decor) that align with the account’s values.
• Invites to offline meetups: 2023, Li Mei organized a "Jam Making Day" in Chengdu for 50 fans—they made strawberry jam together and their joy stories.

5. Update Frequency & Interaction Strategy

Update Frequency:

• 5–6 posts/week: of short videos (1–3 mins), photo essays (4–6 images with long captions), and carousels.
• 1 stream/week: "Sunday Joy Chat" (8–9 PM) where Li Mei answers fan questions, cooks simple dishes, or talks about her.

Interaction Strategy:

• Comment Replies: Li Mei spends 1 hour every evening replying to comments. She often uses emis and personal responses (e.g., to a fan who said they tried her jam recipe: "Yay! Did you add extra sugar like my does?").
• Monthly Contests: The "Small Joy Contest" invites fans to submit photos/stories of their daily joy. Winners get like Li Mei’s homemade jam, a set of cute stationery, or a personalized post feature.
• Fan Feedback: Li Mei regularly asks what they want to see. For example, after a poll, she started a series on "Joy for Busy Dads"—featuring tips how to make a quick breakfast with kids or how to turn a commute into a "story time" with your child.

This interaction builds deep loyalty 78% of fans have been following the account for over 1 year, and 30% engage with every post.

. Key Data Performance

As of 2024, "生活乐趣集" boasts:

• Fans: 1.2 milliongrowing at 5k/month).
• Average Views: 80k–120k per video, 50k70k per photo essay.
• Engagement Rate: 8.2% (well above the Toutiao average of 3.%).

爆款 Content Examples:

1. "My Mom’s Dumpling Trick—With a Story": A 4-minute video of Mei and her mom making dumplings. The story: when Li Mei was sick as a kid, her mom would make dumplings with extra pork and her "each dumpling is a hug." This video got 1.8 million views, 52k likes, and 13k. Fans shared their own dumpling memories: "My grandma used to make dumplings for me—now I live abroad, and I miss her so."
2. "10 Things I Do Every Day to Find Joy (Even on Busy Days)": A photo essay with tips "stop to watch the sunset for 2 minutes" and "drink a cup of warm milk before bed." It got 1.2 million and 35k likes. Many fans said they started doing these things and felt happier.
3. "Mid-Autumn Moon Making With My Family": A live stream with 200k concurrent viewers. Li Mei, her husband, and daughter made mooncakes together and fans joined in to chat about their own Mid-Autumn traditions. The stream got 300k likes and 18k.

These爆款 posts work because they tap into universal emotions: nostalgia, family, and the desire to slow down.

7. Brand & Industry Influence

"生活乐趣集" partners only with brands that align with its "joy and authenticity" values. Key collaborations:

Organic Brand "Yunnan Green Leaf"

Li Mei made a 3-minute video about her morning tea routine: she brews Yunnan Green Leaf’s tea on her balcony, watches the rain, and talks about how tea time helps her unwind. She shared a discount code ("LifeJoy20") 20% off. The campaign resulted in:

• 30% increase in sales for the brand in the first week.
  -12k fans used the discount code.
• The brand’s social media followers grew by 15k.

Home Decor Brand "zy Home"

Li Mei did a "Small Home Makeover" using Cozy Home’s fairy lights and wall decals. She turned her’s playroom into a "magic forest" with twinkling lights and animal decals. The post got 90k views and the’s fairy lights sold out in 3 days.

Industry Influence:

• Li Mei was invited to speak at Toutiao’s 203 "Life Joy Summit" where she shared her journey from burnout to content creation. Her speech was watched by 500k+ people.- She collaborated with other life-themed accounts (e.g., "Home Garden Diary") to create cross-promotional content, expanding her reach to 20k new fans.
• "生活乐趣集" was named one of Toutiao’s "Top 10 Life Accounts" in 222 and 2023.

Li Mei says: "I don’t work with brands just for money. I only partner with those make people’s