赣州同城会

# Detailed Profile of "Gan同城会" (Ganzhou Local Association) Toutiao Account As one of the most influential local content accounts on Toutiao (China’s leading content platform), "Ganzhou同城会" has carved out a unique niche as the "digital living room" for Ganzhou residents—connecting 10,000+ locals with timely news, warm community stories, and practical resources tailored to their daily lives. Below is an in-depth breakdown its core attributes,运营 philosophy, and impact:

1. Platform Type & Audience Characteristics

Hosted on Toutiao (a platform short videos, articles, live streams, and interactive polls), "Ganzhou同城会" targets a diverse but tightly knit audience: Ganzhou natives and-term residents aged 20–55, with a slight tilt toward 25–45-year-olds (60% of total fans

• Demographics: White-collar workers (35%) seeking job info and weekend activities; small business owners (20%) looking promote their shops; parents (18%) focused on school enrollment and family-friendly events; retirees (15%) interested in cultural heritage and health; and college students (12%) craving local food guides and part-time job opportunities.
• Psychographics: They share a deep emotional bond Ganzhou—whether it’s nostalgia for childhood snacks like rice noodles with pickled vegetables, pride in Hakka round houses, or concern for the city development (e.g., new subway lines, park openings). Unlike national accounts, their content resonates because it speaks directly to the "little things" matter to Ganzhou people: "Is the new night market in Nankang District worth visiting?" "When will the navel orange harvest start year?"

A typical fan interaction: A 32-year-old office worker commented on a video about hidden tea houses: "I’ve lived inzhou for 10 years and never knew this tea house existed! I’m taking my mom there this weekend—thank you!" This kind of personal relatable engagement defines the account’s audience loyalty.

2. Operator Background & Professional Positioning

The account is run by a 4 team of Ganzhou-born media enthusiasts, each bringing unique strengths:

• Li Ming (Team Lead): A former reporter at Ganzhou Daily 10 years of local news experience. He has deep connections with city authorities, cultural institutions, and rural communities—key to securing exclusive stories and info.
• Wang Yue (Content Creator): A graphic designer and short video editor who grew up in Ganzhou’s old town. specializes in capturing the city’s aesthetic charm (e.g., golden osmanthus trees lining ancient alleys, sunrise over Tongtian Rock).
  -Zhang Hao (Community Manager)**: A recent graduate from Jiangxi Normal University who manages fan interactions and offline events. He’s a pro at turning online into real-world connections (like organizing a volunteer drive to clean up the Ganjiang River).
• Chen Lin (Partnerships Director): former marketing manager at a local food brand who handles collaborations with businesses and government agencies.

Their positioning: "Your trusted companion for Ganzhou life— don’t just report news; we tell the stories of our city and its people." This philosophy sets them apart from generic local accounts: they prioritize over clickbait, and community building over passive content consumption.

3. Core Content Direction & Differentiation

"Ganzhou同城会" on 5 core content pillars, each with a unique twist:

a. Human-Centric Local News

Instead of dry press releases, they news through personal stories. For example, when the city opened a new pedestrian street, they interviewed an elderly shop owner who moved his bamboo weaving stall there "This street used to be my playground as a kid—now it’s bringing new life to my craft." This approach turns "city development" into story of hope and continuity.

b. Hidden Gems of Ganzhou

They uncover lesser-known spots:

• A family-run ricele shop in a rural village near Yudu County, where the broth is simmered for 8 hours using local pork bones.
• An ancient in Ganzhou’s old town where locals still hang dried radishes and chat under banyan trees.
• A small pottery studio in Ningdu where make traditional Hakka clay pots.

What makes this pillar unique? They don’t just list spots—they interview the owners, share their life stories and even negotiate exclusive discounts for fans (e.g., 10% off at the rice noodle shop for anyone mentioning the account).

. Community Hero Stories

They shine a light on ordinary people doing extraordinary things:

• Uncle Li: A 68-year-old bambooaver who donates 10% of his income to rural schools. Their video about him got 1.2 million views and led to orders Beijing and Shanghai—helping him keep his craft alive.
• Ms. Zhou: A nurse who volunteers at a free clinic for migrant every weekend. Their article about her inspired 50+ fans to sign up as volunteers.

d. Practical Life Guides

They turn complex into easy-to-understand content:

• School Enrollment Series: Step-by-step guides (with videos) on how to apply for primary school Ganzhou, including common mistakes to avoid (e.g., forgetting to upload residency proof).
• Navel Orange Buying Guide: A live stream they teach fans how to pick the sweetest oranges (look for thin skin, bright color, and a slight indentation at the bottom).
  -Traffic Updates**: Real-time posts about road closures (e.g., due to the Dragon Boat Festival parade) with alternative routes mapped out.

e Interactive Community Content

They encourage fan participation:

• Polls: "Which Ganzhou snack is your all-time favorite? (Options: Rice, bamboo shoots soup, osmanthus cake)."
• Challenges: "Share a photo of your Ganzhou memory—we’ll feature the top in our next post."
• Q&A Sessions: Weekly live streams where Li Ming answers fan questions (e.g., "When will the new library?" or "How to apply for a low-income housing subsidy?").

Differentiation: Their biggest strength is "local depth." Unlike national accounts cover Ganzhou superficially, they know the city’s nuances—like the difference between rice noodles from Ganzhou’s old town vs. Nankang, or the history behind the Hakka round houses in Longnan. They also prioritize solving fan problems: if a fan reports a broken sidewalk, they up with the city’s transport department until it’s fixed (and update fans on the progress).

4. Fan Value: What Do Follow Gain?

Fans get tangible and emotional value from the account:

a. Knowledge

• Cultural Heritage: Learn about Ganzhou 2200-year history (e.g., the ancient city wall built in the Song Dynasty, which is 3.6 km long and intact).
• Local Expertise: Discover how to make traditional Hakka dishes (like stuffed tofu) or identify the best navel oranges.### b. Entertainment
• Short Videos: Fun clips like "10 Ganzhou Slang Words You Need to Know" (e.g.,mazi" means "kid" in local dialect) or "Weekend Activities for Under 50 Yuan" (hiking Tongtian Rock, the city museum).
• Live Streams: Seasonal events like the Ganzhou Dragon Boat Festival (with commentary from local elders) or theel orange harvest (showing farmers picking fruit in orchards).

c. Practical Resources

• Job & Rental Info: Exclusive job f (partnered with local HR agencies) and verified rental listings (to avoid scams).
• Discounts: Exclusive deals from local businesses (e., 15% off at a popular hot pot restaurant, free entry to the city zoo for fans).

d. Community Connection

-Offline Meetups**: Monthly events like "Picnic in Zhangjiang Park" or "Food Tour of Old Town" where fans meet face-to-face

• Volunteer Opportunities: Join drives to help rural farmers sell produce or clean up local parks.

A fan testimonial: "I moved Ganzhou last year and felt lonely—until I joined their offline picnic. Now I have a group of friends who love this city as much as I. Thank you, Ganzhou同城会!" (from a 28-year-old teacher).

5. Update Frequency & Interaction Strategy

Update Frequency: 3–5 posts/day (balanced between articles, short videos, and live streams):

• Morning (8–9): Practical updates (weather, traffic, job info).

• Midday (12–1 PM): Food or hidden gem stories (perfect lunch breaks).

• Afternoon (4–5 PM): Event announcements (e.g., upcoming cultural festivals).

• Evening (78 PM): Interactive content (polls, Q&A, live streams) when fans are free.

• Interaction Strategy:

  • Replies: The team replies to 90% of comments within 24 hours—even simple ones like "Great video!" get a personalized (e.g., "Glad you liked it—we’ll visit more hidden spots soon!").
  • Fan Feature: Every week, they 5 fan-generated posts (photos, stories) with credit—this makes fans feel valued and encourages more participation.
  • **Offline Engagement They host 1–2 offline events/month. For example, their recent "Ganzhou Heritage Walk" took 150 fans through the old, with a local historian explaining the history of each alley.
  • Feedback Loop: They regularly ask fans what content they want (e.g "What do you want to see more of? Local food, job info, or cultural stories?") and adjust their content plan accordingly.

This has built a loyal community: 60% of fans engage with their content at least once a week, and 20% have attended their events.

6. Key Data Performance

As of 2024, the account boasts impressive metrics:

• **Fan Count 182,000+ (growing at 5,000/month).
• Average Engagement Rate: 65% (well above the Toutiao local account average of 3.2%).
• Top爆款 Content:
  1. The Last Bamboo Weaver in Ganzhou Old Town": 1.2 million views, 52k likes, 11k comments Fans praised Uncle Li’s craftsmanship and donated to his craft preservation fund.
  2. "2024 Ganzhou Primary School En Guide": 1.1 million reads, 16k comments. The team answered 800+ questions in the comment section, it one of the most useful posts of the year.
  3. Live Stream of Ganzhou Hakka Culture Festival: 15k concurrent viewers, 320k total views. Fans from other cities (like Guangzhou and Shenzhen) tuned in to learn about Hak traditions.
  4. "10 Hidden Restaurants in Ganzhou You Must Try": 850k reads, 2k shares. Many fans added their own recommendations, turning the post into a collaborative guide.
  5. **Navel Orange Harvest Live Stream 120k viewers, 10 tons sold in 2 hours. This helped 3 rural villages increase their income by 30

These numbers reflect the account’s ability to balance popularity with practical value—something rare in the age of clickbait.

7. Cooperation & Industry Influence

"Ganzhou同城会" has established itself as a trusted partner for local businesses and government agencies:

a. Governmentations

• Ganzhou Tourism Bureau: They partnered to create a 10-part series titled "Autumn in Ganzhou"—featuringtian Rock’s red maple leaves, Hakka round houses in Longnan, and rural villages with golden rice fields. The series increased visitor numbers to these by 25% in October 2023.
• Ganzhou Cultural Bureau: They co-hosted the "Ganzhou Heritage Contest"—inviting fans to share stories about the city’s cultural heritage. The winning entries were published in a local magazine and displayed at the Gan Museum.

b. Business Collaborations

• Ganzhou Rice Noodle King: A live stream of making traditional rice noodles (with Li as a guest) sold 5,000+ packs of instant rice noodles in 2 hours. Fans loved the behind-the-scenes at how their favorite snack is made.
• Navel Orange Farmers: They partnered with 3 villages to sell fresh navel oranges via live. In 2023, they sold 50 tons of oranges—helping farmers earn an extra 100,00 yuan collectively.

c. Industry Influence

• They were invited to speak at the 2023 Jiangxi Local Media Summit about " a Community-Focused Local Account."
• They won the "Top 10 Local Content Accounts in Jiangxi" award from Toutiao in2024.
• Local authorities often consult them on public opinion (e.g., what residents think about the new subway line).

These prove their role as a bridge between the city, its people, and businesses.

8. Content Direction Explanation

Every content choice is in their mission: to make Ganzhou a warmer, more connected city.

• Why Human-Centric News?: Because locals care