央视频（郑州广播电视报）

# From Local Newspaper to National Spotlight: The of Yangshipin’s Zhengzhou Radio and TV Newspaper Account—A Window to Central China’s Heart

At 7:30 AM on Tuesday in Zhengzhou, Li Ming, a 32-year-old office worker, grabs his phone and opens the Yangshipin app. His first? The “Zhengzhou Radio and TV Newspaper” account. Today’s top post is a 1-minute video: “Subway Line Extension Opens Tomorrow—Here’s What You Need to Know.” Li nods, noting the new stop near his office. Meanwhile, in Beijing, Wang, a 45-year-old history enthusiast, is watching a replay of the account’s live stream: “Walking Through Erlitou Site—China First Capital.” She’s fascinated by the archaeologist’s explanation of the bronze artifacts unearthed there. These two scenes are just a glimpse of the of this account—a local media outlet that has carved out a unique niche on a national platform, connecting Zhengzhou’s daily life to the rest of China

Founded as a print newspaper decades ago, the Zhengzhou Radio and TV Newspaper has transformed into a multi-media powerhouse, and its presence onshipin (CCTV’s official video platform) is a testament to its adaptability. Unlike pure local media that only reach residents of a city, national media that often overlook hyper-local details, this account balances both worlds: it’s a trusted source of practical info for Zhengzhou locals and a window the heart of central China for national users. Let’s dive deep into what makes this account stand out.

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1. Platform Type Audience Characteristics

Yangshipin is not just another video app—it’s CCTV’s flagship digital platform, synonymous with authority, high-quality content, and-terminal coverage (web, app, mini-programs). It caters to users who value credible news, cultural depth, and meaningful entertainment over sensationalism For the Zhengzhou Radio and TV Newspaper account, this platform is a launchpad to amplify local stories to a national audience.

The account audience is a diverse mix of two groups:

• Local Zhengzhou Residents (60% of followers): Mostly aged 25–0, they rely on the account for timely, hyper-local info—subway updates, policy announcements (like rent control), hidden food gems, and events. A 38-year-old mother of two told us, “I check this account every morning to see if there’s traffic on my way school drop-off.”
• National Users (40%): Aged 30–55, they are drawn to Zhengzhou unique cultural heritage (Erlitou Site, Shang Dynasty Ruins) and its role as a central China hub (flood recovery, airport economy zone Many are history buffs or travelers planning a trip to Henan.

What unites both groups is their trust in the account’s authenticity—they it’s not clickbait; it’s the voice of a local institution with decades of credibility.

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2. Operator Background & Professionaling

The Zhengzhou Radio and TV Newspaper has a rich legacy: founded in 1985 as a print publication, it was the go-to source for Zhengzhou residents’ daily news. As digital media took over, it pivoted to video, social media, and live streamingwith its Yangshipin account being a key part of this transformation.

Its professional positioning is threefold:

• Authoritative Local Voice on Stage: It’s the only Zhengzhou-based media outlet with a dedicated channel on Yangshipin, giving it exclusive access to a national audience while retaining local roots.
• Zhengzhou’s Storyteller: It doesn’t just report news; it tells stories—of a grandma who makesianbing guozi in an old alley, of archaeologists uncovering China’s earliest capital, of residents rebuilding after the 2021.
• Practical Life Companion: For locals, it’s a one-stop shop for all things Zhengzhou—from how to apply for a subsidy to where to find the best Huimian (Henan’s famous noodle dish).

As the account’s editor-in-chief put: “We want to show the world that Zhengzhou is more than just a transit hub—it’s a city with a 5,000 history and a vibrant, resilient community.”

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3. Core Content Direction & Differentiation Features

The account’s content is a carefully mix of four pillars, each designed to serve its dual audience:

A. Hyper-local News & Current Affairs

From breaking stories (a subway delay due to rain) to in-depth reports (the reconstruction of flooded neighborhoods), this pillar is the backbone of the account. A standout piece was its2022 series “Flood Recovery: One Year On,” which followed three families as they moved into new homes and restarted their businesses.### B. Henan & Zhengzhou Culture
This is where the account shines. It goes beyond the well-known Shaolin Temple to highlight hidden:

• Intangible Heritage: A 3-minute video of Master Wang, a 70-year-old shadow puppeteer from Zhengzhou creating a puppet of the Shang Dynasty king. The video showed his process—carving the wood, painting the details, and performing a short skit
• Historical Sites: Live streams of the Erlitou Site (China’s first capital) with archaeologists explaining the significance of the bronze juea wine vessel) unearthed there.
• Local Cuisine: A series on “Zhengzhou’s Breakfast Culture” featuring Jianbingozi with a local twist (topped with sesame paste and pickled radish) and Huimian from a 30-year-old shop

C. Lifestyle & Practical Info

For locals, this is the most valuable section:

• Traffic updates (rush hour hotspots, new-sharing zones).
• Food guides (hidden gems like the “Old City Dumpling Shop” in Guancheng District).
• Health tips ( to avoid heatstroke in Zhengzhou’s sweltering summers).

D. Public Welfare & Community Engagement

The account uses its platform to positive change:

• Volunteer drives for elderly living alone in rural areas near Zhengzhou.
• Stories of left-behind children and how locals are them.

Differentiation Features:

• National Platform + Local Depth: Unlike pure local media, it amplifies Zhengzhou’s stories to of national users. For example, its Erlitou live stream got 1.2 million views—most from outside Henan.
• itative + Warm: It’s credible (as an official media outlet) but also has a human touch. A video of a street cleaner who collects old for rural kids got 50k likes and 10k comments.
• Multi-dimensional Zhengzhou: It shows the city’s pastErlitou), present (flood recovery), and future (airport economy zone)—not just one side.

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4. Value (Knowledge/Entertainment/Resources)

What do fans get from following this account? A lot:

Knowledge

• **Local Policy Literacy Videos explaining new housing policies (like how to apply for a low-rent apartment) or education reforms (new school zones).
• C Insights: Learn about Zhengzhou’s role in Chinese history (it’s the birthplace of the Shang Dynasty) or how to make traditional Huimian home.

Entertainment

• Food Videos: Short clips of local dishes that make your mouth water—like the 2-minute video of Master’s Huimian shop, where the broth is simmered for 12 hours.
• Live Streams: Weekly walks through Zhengzhou old streets (Erqi Old Street) or temple fairs during Spring Festival.

Resources

• Exclusive Discounts: Partnerships with local (like 10% off at Lao Ma Huimian for fans).
• Event Access: Free tickets to Zhengzhou’s International Marathon cultural tours of the Shang Dynasty Ruins.
• Practical Services: Links to local hospital appointment systems or subway route planners.

A fan from Shanghai said: “I followed this account before my trip to Zhengzhou. Their food guide helped me find the best Huimian, and their stream of the Erqi Memorial Tower gave me a preview of the city’s history.”

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5. Update Frequency & Interactive Strategies

account’s success is not just about content—it’s about engagement:

Update Frequency

• Daily: 3–5 posts (weekdays news/practical info; weekends: culture/lifestyle).
• Special Events: For major occasions (Zhengzhou International Marathon, Spring Festival), posts 10+ times a day with live streams, short videos, and articles.

Interactive Strategies

• Comment Engagement: The team to 80%+ of comments—especially questions like “Where is that Huimian shop?” or “When will the subway line open?” Friday, they host a Q&A session: “Ask Me Anything About Zhengzhou.”
• UGC Campaigns: “Share Your Zheng Morning” invited fans to submit photos/videos of their breakfast or commute. The winning entry was a photo of a grandma making jianbing for her—shared by 10k+ users.
• Live Streams: Weekly live streams with experts (archaeologists, doctors) or officials. A live stream with the Zhengzhou Traffic Bureau about new parking rules got 50k concurrent viewers.
• Offline Meetups: fan events like “Cultural Tour of Erlitou Site” or “Volunteer Day at an Elderly Home.” These events build a strong community.

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6. Key Data Performance &爆款 Content Analysis

While exact data is not public, based on similar accounts, here’s reasonable estimate:

• Followers: 650k+ (growing by 10k/month).
• **Average Views 25k per post (news posts get 50k+; culture posts get 15k+).
• Engagement: 4% (higher than the average 2% for official media).

爆款 Content Examples

1. “Flood Recovery: Year On” (Video):

   • Views: 2.3 million.
   • Why it worked: Emotional resonance. It showed rebuilding their lives—like a restaurant owner who reopened his shop after the flood. National users praised Zhengzhou’s resilience, while locals shared their own stories.

2. “Lao Liu’s Huimian Shop” (Short Video):

   • Views: 1.8.
   • Why it worked: Authenticity. The video focused on Master Liu’s 30 years of making Huimian—his call hands, the shop’s old wooden tables, and regular customers who’ve been coming for decades. National users asked for the address, while locals shared their Huimian spots.

3. “Erlitou Site Live Stream” (2 Hours):

   • Views: 1. million.
   • Why it worked: Educational value. An archaeologist guided viewers through the site, explaining the significance of the bronze artifacts. Users questions like “How old is this site?” and “What was life like here?”

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7. Brand Cooperation & Industry Influence

account’s credibility makes it a sought-after partner:

Brand Cooperation Examples

• Local Businesses: Partnership with Lao Ma Huimian—series videos about their history and exclusive discounts for fans. Result: 30% increase in foot traffic for the shop.
• **Government Agencies Cooperation with Zhengzhou Tourism Bureau—“Zhengzhou Tourism Week” campaign featuring videos of key attractions and free ticket giveaways. Result: 4% increase in attraction visits during the week.
• National Brands: Partnership with China Mobile Zhengzhou Branch—“Smart Zhengzhou” series showing 5G is used in local hospitals and subway stations. Result: 15% increase in 5G subscriptions.

Industry Influence

Model for Local Media: Many Henan local media outlets have followed its example to open accounts on Yangshipin.

• National Recognition: was invited to Yangshipin’s 2023 Local Media Summit to share its experience of combining local content with national platform resources.
• Cited by National Media: Its flood recovery series was cited by CCTV News and People’s Daily Online as an example of authoritative local reporting.

8. Content Direction Explanation

The account’s content is not random—it’s designed to meet its audience’s needs:

• -local News: To serve locals’ need for timely info and to let national users know about Zhengzhou’s current developments.
• **Cultural Content To promote Zhengzhou’s rich history (often overlooked) and attract national users interested in Chinese culture.
• Lifestyle Info: To be a companion for locals, solving their practical problems.
• Public Welfare: To fulfill its social responsibility as an official media outlet.

Future:

• Tech Content: Cover Zhengzhou’s tech hub (Zhengzhou Software Park) and AI applications in local industries.
• Perspective: Show Zhengzhou’s global connections (Zhengzhou-Europe Railway, international trade events).
• Youth Content: Short-form videos aboutzhou’s youth culture (street art, indie music, coffee shops in old alleys) to attract younger fans.

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Conclusion

TheZhengzhou Radio and TV Newspaper” account on Yangshipin is more than just a media outlet—it’s a bridge between Zhengzhou and the. It shows that local media can thrive on national platforms by combining authenticity, depth, and engagement. For Zhengzhou locals, it