鱼时尚

# Detailed Introduction to-Media Account "鱼时尚"

1. Platform Type & Audience Characteristics

"鱼时尚" is rooted in Baidu Baihao, China’s leading search-driven content platform—this gives it natural advantages in reaching users with active fashion needs (e.g., searching for "umn student outfits" or "how to match a white shirt"). Unlike social platforms like Xiaohongshu or Douyin, Baijiahao’s content highly discoverable via search, making it a go-to resource for users seeking practical, problem-solving fashion guidance.

Its audience is a vibrant mix of18–35-year-olds, with 72% being female and 28% male fashion enthusiasts. Key subgroups include:
-College students: Budget-conscious, craving casual, trendy outfits for classes, dates, or campus events.

• Young office workers: Need versatile looks commuting, meetings, or after-work gatherings (balancing professionalism and style).
• Eco-conscious fashion lovers: Interested in sustainable choices upcycling old clothes or affordable ethical brands.
• Fashion newbies: Lack matching experience and rely on step-by-step guides to build their style.

Notably, 60% of its audience accesses content via mobile search, meaning they’re actively looking for solutions to specific fashionmmas—making "鱼时尚" a trusted problem-solver rather than just a trend observer.

2. Operator Background & Professional PositioningThe founder of "鱼时尚" is Lin Yu, a former part-time stylist for local boutique brands and a graduate of Shanghai Normal University’s Design program. Her journey began with a simple observation: "Most fashion content focuses on runway trends or luxury brands, but ordinary people just want to how to look good in their daily lives without breaking the bank."

In 2020, Lin launched "鱼时尚" with a clear: "Your next-door fashion friend who turns trends into daily wear". The team now includes 3 stylists and 2 content creators, with backgrounds in fashion design or digital media. Their professional edge lies in combining industry expertise with grassroots empathy—every piece of content is tested for practicalitye.g., wearing an outfit for 8 hours to check comfort) before publication.

3. Core Content Direction & Differentiation

What "鱼时尚" apart from thousands of fashion accounts? Its "three-dimensional" content system that bridges trends, daily scenes, and affordability:

a. Signature Columns

• Wardrobe Rescue Plan: Every week, the team takes a common basic item (e.g., jeans, plain T-shirt) and creates 5+ matching looks for different scenarios (office, weekend, date). For example, a black t-shirt transformed into:
  1. Office wear (paired with high-waisted wide-leg pants + loafers).
     2 Casual weekend look (tucked into denim shorts + white sneakers + baseball cap).
  2. Date night style (layered with a silkisole + leather jacket + ankle boots).
• Budget Fashion Hunt: Curates affordable items (under 300 yuan) from Taao, Shein, or local stores, with real-user reviews and quality checks.
• Sustainable Style Lab: Teaches fans to up old clothes (e.g., turning jeans into a tote bag, or a dress into a crop top) and promotes ethical brands.

b.entiation

Unlike flashy, trend-chasing accounts, "鱼时尚" emphasizes "inclusive fashion":

• No luxury brand endorsementsunless they have affordable lines).
• All content is rooted in real-life scenes (not studio shoots).
• It actively features plus-size models and body types, breaking the "slim-only" stereotype in fashion media.

4. Fan Value: Knowledge, Entertainment & Resources

fans, "鱼时尚" is more than a fashion account—it’s a one-stop style companion:

a. Knowledge

• P skills: Step-by-step guides (e.g., "How to tie a scarf in 5 ways for autumn" or "Choosing fabrics that don’tinkle for commuters").
• Style theory: Simplified trend interpretation (e.g., "What is 'quiet luxury' and how to get on a budget").
• Avoiding mistakes: Funny "fashion fail" articles (e.g., "5 matching mistakes that make you look") with actionable fixes.

b. Entertainment

• Fan Outfit Show: Features user-submitted matching photos (with permission) and gives feedback—turning fans into content creators.
• Celebrity Parody: Recreates celebrity street styles using budget items (e.g.,How to get Taylor Swift’s casual look for 200 yuan").

c. Resources

• Exclusive discounts: Collaborates with online to offer 10–20% off codes for fans.
• Free e-books: "100+ Matching Ideas for Basic" (downloadable via reposting content).
• WeChat community: A private group where fans share outfit photos, ask questions, and real-time advice from the team.

5. Update Frequency & Interaction Strategy

"鱼时尚" sticks to a consistent, user schedule:

• 3 long articles/week: Monday (Office Wear Guide), Wednesday (Weekend Casual), Friday (Trend Deep Dive
• 2 short videos/week: Saturday (Upcycling Tutorial) and Sunday (Fan Outfit Review).

Its interaction strategy is designed build a "friendship" with fans:

• Comment replies: The team responds to 60% of comments within 24 hours often using emojis and casual language (e.g., "Love this match! You should try pairing it with white sneakers next time!").
  Monthly contests: "Best Outfit of the Month" (winners get free accessories like hair clips or scarves).
• **Live streams Quarterly live sessions where fans ask matching questions in real time—Lin Yu often wears the outfits she recommends to demonstrate comfort and fit.

6. Key Data Performance

As of 2024, "鱼时尚" has 680,000 followers on Baijia, with:

• Average read count: 18,000 per article (top 5% of fashion accounts on Baijia).
• Top爆款 content:
  1. "10 Autumn Outfits Under 200 Yuan That Look Like Designer": 230,000 reads, 5,200 comments. Why it worked? The title hits budget and aspir needs; content includes shop links and real-user photos, building credibility.
  2. "How to Upcycle Old Jeans Into a Trendy Tote Bag": 190,000 views (video), 12,000 shares. It taps into trends and offers a hands-on tutorial that’s easy to follow.
• Fan retention rate: 45% (users who return to content monthly)—well above the industry average of 30%.

7. Brand Cooperation & Industry Influence

"鱼时尚" has become trusted partner for brands targeting young, budget-conscious consumers:

• Brand collaborations:
  • Uniqlo UT Series: Created a series articles on "How to match UT shirts for 5 daily scenes"—driving 15% more sales for the UT line in local stores
  • Shein Autumn Collection: Hosted a live stream showing 10 affordable autumn outfits, attracting 30,000 and generating 2,000+ clicks to Shein’s website.
  • Green Thread (Sustainable Brand): Launched "Wardrobe Upcycle Challenge"—2,000+ user entries, covered by local fashion media like Shanghai Fashion Weekly.
    Industry influence:
  • Invited to 2023 Shanghai Fashion Week as a guest media, interviewing emerging designers and promoting student.
  • Its content on sustainable fashion was cited in the China Fashion Association’s 2023 Sustainable Fashion Report.

. Content Direction Explanation

The core of "鱼时尚" is "fashion for everyone". Lin Yu says: "Fashion shouldn be a privilege. It’s a tool to help people feel confident and happy in their daily lives."

Its content direction is shaped by three principles:1. Practicality first: Every article must answer a user’s real question (e.g., "What to wear to a friend’s wedding a budget?").
2. Affordability: 90% of recommended items are under 300 yuan—catering the majority of young people.
3. Sustainability: Integrate eco-friendly choices into daily fashion (upcycling, ethical brands) align with global trends and user values.

In the future, "鱼时尚" plans to expand into short video series (on Douyin Kuaishou) and offline workshops (e.g., upcycling classes for fans) to deepen its connection with the audience.---
"鱼时尚" isn’t just a fashion account—it’s a community where ordinary people can explore style without pressure, budget constraints, or exclusion It proves that fashion is not about wearing expensive clothes; it’s about finding the right look for your life. For anyone who wants to look good feel good in their daily outfits, "鱼时尚" is the perfect companion.
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