度看湖北

# "度看湖北": Window to Hubei’s Soul—Where Every Story Tastes Like Hot Dry Noodles and Smells Like Chu Culture

Imagine waking up to the morning air of Wuhan, the scent of sesame oil and chili flakes wafting from a street-side hot dry noodle stall, and the distant of the Yangtze River flowing past the iconic Yellow Crane Tower. For millions of people, this is not just a memory—it’s the daily rhythm life in Hubei, a province in central China where ancient Chu culture meets cutting-edge tech innovation, and rural charm coexists with urban dynamism And if you want to capture every bit of this vibrancy, there’s one We-Media account you can’t miss: 度看湖北Du Kan Hu Bei), a Baidu-based content hub that has become the go-to source for anyone craving authentic, heartfelt stories about Hubei

More than just a news outlet, "度看湖北" is a community of Hubei lovers—locals, expats, tourists, investors—bound by their fascination with this land of rivers, mountains, and resilience. Over the past three years, it has grown from a small team storytellers into a digital phenomenon, amassing 1.2 million followers and earning a reputation as the "most authentic voice of Hubei online. Let’s dive into its world, one dimension at a time.

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1. Platform Type & Audience: Baidu Hidden Gem for Hubei Enthusiasts

"度看湖北" calls Baidu’s Baijiahao platform home—a strategic choice that lever Baidu’s dominance as China’s top search engine and news aggregator. Unlike social media platforms like WeChat or Douyin, Baidu’s ecosystem the account to reach a diverse audience: from a 50-year-old Wuhan aunt searching for nearby farmers’ markets to a 28-year expat in Shanghai typing "Hubei street food" into the search bar, and even a 40-year-old investor in Beijing looking insights into Wuhan’s Optics Valley.

The account’s audience is a tapestry of personas, each with unique ties to Hubei:- Aunt Li (52, Wuhan local): She checks "度看湖北" every morning while eating her hot dry noodles to hyper-local news—like a new community garden opening in her neighborhood or a discount at the nearby wet market.

• Xiao Wang (26 Hubei expat in Guangzhou): He binges the account’s short videos every weekend to feel closer to home—especially the ones Wuhan’s night markets and Chu opera performances.
• Ms. Zhang (35, tourist from Chengdu): She used the account "3 Days in Yichang" series to plan her trip to the Three Gorges Dam, including hidden viewpoints and local restaurants that aren’t in guidebooks.
• Mr. Chen (40, tech investor from Beijing): He reads the account’s long-form articles on Optics to spot emerging startups and understand Hubei’s tech ecosystem.

This diversity is a testament to the account’s ability to speak to everyone— you’re a lifelong local or a curious outsider.

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2. Operator Background & Professional Positioning: The "Hubei Storyellers" Behind the Screen

At the heart of "度看湖北" is a small but passionate team called the **Hubei Storytellers a group of natives who live and breathe the province’s culture. Let’s meet them:

• Lao Chen (45, Team Lead A former journalist at Wuhan Evening News with 20 years of experience covering Hubei. He left traditional media to start "看湖北" because he wanted to tell stories that didn’t fit into 300-word news clips—like the story of an Enshi grandma traditional batik or a young startup founder building a robot for rural education.
• Xiao Mei (26, Content Creator): A W native who loves wandering the city’s old alleys with her camera. Her signature style is "fly-on-the-wall" videos—like following a street vendor for a day or capturing the chaos of a Dragon Boat Festival race in Zigui.
• Lao Wang (50, Cultural Consultant A retired professor of Chu culture who ensures every story about ancient Hubei is accurate. He once spent three weeks fact-checking a video the Sword of Goujian (a 2,500-year-old bronze sword found in Jingzhou) to make sure the details about its craftsmanship correct.
• Xiao Li (24, Community Manager): A Xiangyang native who handles fan interactions. She’s known for replying comments in Hubei dialect—like "Zhen de ma?" (Really?) or "Xie xie ni de guanzhu!" (Thanks your follow!)—which makes fans feel like they’re chatting with a friend.

Their positioning is clear: "Your Window to Authentic Hube—Beyond the Headlines." They don’t just report events; they dig into the human stories behind them. For example, when they covered the60th anniversary of the Wuhan Yangtze River Bridge, they didn’t just list facts about its construction—they interviewed a retired engineer who on the bridge, sharing his memories of sleeping in tents on the construction site and crying when the bridge opened in 1957.

3. Core Content Direction & Differentiation: Stories That Mix Spice, History, and Heart

"度看湖北"’s content a feast for the senses, covering five key areas—each with a unique twist that sets it apart from other regional accounts:

a. Hyperocal News: The Stories That Matter to Everyday People

Instead of focusing on big-city politics, the account prioritizes small, meaningful stories: like a bookstore in Wuchang that’s been giving free books to poor kids for 30 years, or a group of retirees who clean up East every weekend. These stories resonate because they’re relatable—they’re about the people you pass on the street every day.

b. Cultural: Keeping Chu Culture Alive

Hubei is the cradle of Chu culture, but many young people are unfamiliar with its traditions. "度看湖北" is on a mission to change that with series like "Chu Culture Uncovered":

• A video about a young Chu opera actor uses TikTok-style edits to make the art form appealing to Gen Z.
• A documentary about Jingzhou’s silk embroidery—following an 80-old master as she teaches her granddaughter the craft.
• A live stream of the Zigui Dragon Boat Festival, where viewers can watch locals race boats eat zongzi (sticky rice dumplings) while learning about the festival’s origins in honoring the poet Qu Yuan.

c. Economic: From Farmland to Tech Hub

Wuhan’s Optics Valley is a global leader in optical fiber production (it makes 70% of world’s fiber), but few people know the story behind its success. "度看湖北"’s "Optics Valley Diaries" takes viewers inside startup labs, where young engineers are developing AI-powered medical devices, and factory floors where workers are spinning fiber optic cables. The account covers rural revitalization: like a village in Huanggang that turned its abandoned rice fields into a strawberry farm, attracting tourists and doubling locals’ incomes.### d. Food & Travel: The Taste and Beauty of Hubei
No story about Hubei is complete without food. The account’s"Hidden Food Spots"** series is a fan favorite—featuring small, family-run stalls that don’t appear in guidebooks:

• Li’s Hot Dry Noodles: A tiny alley stall in Hankou where the owner has been making noodles for 40 years. His secret? sesame oil pressed from local sesame seeds and chili flakes he roasts himself.
• Enshi Sour Fish Soup: A rustic restaurant in Enshi the soup is cooked with fermented vegetables and fresh fish from the Qingjiang River.

For travel, the account goes beyond the usual spots: a hidden waterfall in Shennongjia (a UNESCO World Heritage Site) or a traditional Tujia village in Changyang where locals still live in stilt houses.

e. Community Stories: Ordinary People, Extraordinary Lives

The account’s most touching content is its "Hube Heroes" series—featuring ordinary people doing extraordinary things:

• A grandma in Xiangyang who makes traditional embroidery and donates all her profits orphanages.
• A young doctor from Wuhan who volunteered in rural Enshi for two years, treating patients who had never seen a city doctor.
• A group of college students who started a project to teach rural kids how to code using old computers.

What makes "度看湖北 different? It doesn’t just tell stories—it lives them. The team spends weeks with their subjects, eating with them, working with them, and to know their families. This authenticity shines through in every video and article.

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4. Fan Value: More Than Content—A of Hubei Lovers

Followers of "度看湖北" get far more than just news—they get a sense of belonging and tangible:

a. Knowledge: Learn Hubei’s Secrets

The account’s "Hubei 101" series teaches about the province’s history and culture:

• How Chu opera’s unique singing style (high-pitched, emotional) reflects the region’s fiery personality
• Why Hubei’s hot dry noodles are different from other Chinese noodles (they’re coated in sesame oil before being cooked, giving them awy texture).
• The story of the Three Gorges Dam—from its construction to its impact on local communities.

b. Entertainment:, Cry, and Crave

The account’s short videos are designed to entertain:

• Street interviews where locals answer funny questions like, "’s the most Wuhan thing you’ve ever done?" (Answers include: "Argued with a taxi driver for 10 minutes about a1-yuan fare, then bought him a bottle of water" and "Ate 5 bowls of hot dry noodles in one sitting.")
  Cooking tutorials where the team learns to make local dishes—like Xiao Mei’s failed attempt to make Enshi sour fish soup (she added too much chili cried for 10 minutes).

c. Resources: Get Exclusive Deals and Access

Fans get access to exclusive perks:

• Discounts Hubei attractions: Like 20% off tickets to the Yellow Crane Tower or free entry to the Hubei Museum.
• Authenticubei products: The account’s online store sells products directly from local farmers—like Yichang citrus, Enshi selenium tea, and Huanggang seeds.
• Job postings: For expats wanting to move back to Hubei or investors looking for opportunities in Optics Valley.

. Community: Connect With Fellow Hubei Lovers

The account has a WeChat group with 5,000 members—where share their own Hubei stories, plan meetups, and help each other. For example, when a fan from Shanghai wanted to send a care to her grandma in Wuhan during the pandemic, other group members helped her find a local courier who could deliver it.

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5 Update Frequency & Interaction: Consistent, Engaging, and Personal

"度看湖北" prides itself on consistency: it updates 5-7 a week, with a mix of content types:

• Mondays: Long-form article on economic innovation (e.g., "How Wuhan Optics Valley Became a Global Tech Hub").
• Tuesdays: Short video on hidden food spots.
• **Wednesdays Live stream (e.g., a tour of a tea plantation in Enshi or a Chu opera performance).
• Thursdays: Cultural heritage.
• Fridays: Hyper-local news.
• Saturdays: Travel guide (e.g., "2 Days in Shennjia: What to See and Eat").
• Sundays: Fan story feature (e.g., "My Childhood in a Hubei").

For interaction, the team goes above and beyond:

• They reply to every comment within 24 hours—even the negative ones. a fan complained about a food spot recommendation being too expensive, the team visited the stall again and negotiated a discount for followers.
• They host contests: Like the "Hubei Photo Challenge" where fans submit photos of their favorite Hubei spots. The winner gets a free to the Three Gorges Dam.
• They feature fan stories in their content: When a fan sent in a story about her grandpa’s love for opera, the team turned it into a 5-minute video that got 3 million views.

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6. Key Data Performance: That Tell a Story

As of 2024, "度看湖北" has 1.2 million followers—with 60 from Hubei, 25% from other provinces, and 15% from overseas (Hubei expats in the U.S Canada, and Europe). Here are some of its most successful content pieces:

a. "10 Hidden Food Spots in Wuhan Thatals Swear By" (Video)

• Views: 12 million
• Likes: 300k
  -Comments:** 50k
  This video went viral because it was so authentic. The team visited stalls that were off the beaten path—like apling shop in a residential area where the owner only speaks Hubei dialect. Fans loved it because it felt like a friend recommending their favorite