自装侠

# "自装侠": The Budget-Savvy DIY Renovation Guru Empowering Ordinary Homeowners on Baidu

In the digital landscape of home renovation content, where luxury villas and six-figure budgets dominate feeds, one Baidu Author account stands out like a beacon for thelittle guys": 自装侠 (DIY Renovation Hero). For over three years, this account has carved a niche as the go-to resource budget-conscious homeowners, renters, and first-time renovators—proving that a beautiful, functional home doesn’t have to cost a fortune. is an in-depth look at what makes "自装侠" a beloved and influential voice in the Chinese home improvement space.

1. Type & Audience: Baidu’s Knowledge Ecosystem Meets Practical Dreamers

"自装侠" calls the Baidu Author Platform—a content ecosystem designed for knowledge sharing, SEO visibility, and deep audience engagement. Unlike social media platforms like Xiaohongshu (which prioritizes visual) or Douyin (short-form entertainment), Baidu’s strength lies in connecting users with solutions to specific problems. When someone types "how to fix loose cabinet door" or "renters DIY renovation under 5k yuan" into Baidu’s search bar, "自装侠"’s often pops up first—thanks to its hyper-targeted, step-by-step format.

The account’s audience is a diverse but unified group of dreamers:

• First-time homeowners: Young couples (25–35) who just bought their first apartment and are strapped for cash down payments. They want to avoid overspending on professional contractors but don’t know where to start.
• Budget renters: Millennials Gen Z renters (22–30) who want to turn their generic rental spaces into "home" without violating lease terms or breaking the.
• Small landlords: Individuals who own 1–2 old apartments and need to renovate them affordably to attract tenants.
  -DIY enthusiasts**: Hobbyists who love hands-on projects and want to expand their skills.

Take 28-year-old Xiao Wang, a software engineer Beijing. He and his girlfriend rented a 45sqm studio with yellowed walls, a cracked kitchen counter, and a wobbly wardrobe They wanted to refresh the space but had only 5k yuan to spend. A Baidu search for "renters DIY cheap renovation" led him "自装侠"’s video "How to Paint Walls Without Brush Marks" and "Repurpose Wooden Crates into a Coffee Table.", their studio is bright and cozy—they saved 3k yuan and even received compliments from their landlord.

These fans share common pain points: of making expensive mistakes, confusion about material selection, and frustration with contractors who overcharge for simple tasks. "自装侠" speaks directly to these, turning anxiety into confidence.

2. Operator Background: From Corporate Designer to DIY Advocate

Behind "自装侠" is Li Minga pseudonym used to protect his privacy), a former interior designer with 8 years of experience in residential design. His journey to becoming a DIY guru in 2019, when he bought his first 60sqm apartment in Chengdu.

"After paying the down payment, had only 60k yuan left—way less than the 120k yuan quoted by professional renovation teams," Li recalls. "I thought, ‘Why not do it myself?’" For three months, he immersed himself in research: watching 100+ tutorials, visiting 0+ material markets, and even shadowing a local handyman for a week. He laid tiles, installed cabinets, and painted walls—all while every step. The result? A modern, cozy apartment that looked like it came from a high-end magazine, but cost half the price.

Friends family were stunned, and soon, strangers started asking for advice. Li realized there was a gap in the market: no one was teaching ordinary people how renovate on a budget without sacrificing quality. In 2021, he quit his corporate job and launched "自装侠" on Ba.

His professional positioning is clear: "Your no-jargon DIY coach—turning your home dreams into reality, one affordable step at a." Li’s credibility comes from his hands-on experience: he tests every hack, product, and technique himself before sharing it with his audience.I won’t tell you to use a certain tile adhesive unless I’ve used it on my own wall," he says. "Trust is everything."

3. Core Content & Differentiation: Practicality Over Glamour
   What sets "自装侠" apart from other renovation accounts? Its unvering focus on accessible, actionable content for the average person. Here’s a breakdown of its core content pillars:

Pillar 1 Step-by-Step Budget Guides

Li’s signature content is detailed, cost-transparent guides for small-scale projects. For example:

• "How Renovate a 2sqm Bathroom for Under 2k Yuan": Covers replacing a compact toilet (1k yuan), re-grouting tiles200 yuan), and adding a floating shelf (150 yuan). The before-and-after photos—turning a dark, cramped space into clean, functional one—went viral with 980k views.
• "60sqm Old Apartment Renovation: 30, 60k Yuan": A 10-part series documenting Li’s own renovation, including material receipts, tool lists, and mistake fixes ( when he messed up the tile layout and had to re-do a section).

Pillar 2: Mistake Avoidance Series

Li knows one wrong move can cost hundreds of yuan. His "Mistake Alert" videos highlight common pitfalls:

• "10 Renovation Mist That Ruin Your Home (And Fix Them for Under 100 Yuan)": Teaches viewers how to fix loose cabinet hinges (5 yuan or remove paint stains from floors (10 yuan with vinegar).
• "Electrical Safety for DIYers": A must-watch for beginners— demonstrates how to turn off the main power, use a voltage tester, and avoid short circuits.

Pillar 3: User Case Studies

regularly features fan-submitted projects, offering personalized feedback. For example, he helped a 32-year-old mother in Guangzhou renovate her 0sqm apartment for 80k yuan (saving 40k yuan). He reviewed her initial plan, suggested swapping expensive marble tiles porcelain (saving 15k yuan), and taught her how to install floating shelves herself. The final project was featured on his account, inspiring of fans.

Differentiation: The "Zero Risk" Promise

Unlike accounts that showcase luxury projects, "自装侠" focuses on theforgotten spaces"—tiny bathrooms, rental studios, and old apartments. Li’s "Zero Risk" promise means he never shares untest advice. For instance, when a fan asked if vinegar could clean grout, Li spent an afternoon testing it on his own bathroom tiles, then shared video showing the results (it works, but only if you let it sit for 15 minutes).

Another unique touch: Li uses "real" language. He avoids jargon like "mortar mix ratio" and instead says, "Use 1 part cement to 3 parts sand— making rice porridge, not too thick, not too thin."

4. Fan Value: Knowledge, Resources, and Community

"自侠" fans get more than just content—they get a support system. Here’s what they gain:

Knowledge

Li’s content is hyperractical. Fans learn how to:

• Select affordable, durable materials (e.g., where to buy discount tiles from factory outlets).
• Use tools (cordless drill, level, screwdriver) without injury.
• Negotiate with contractors (how to spot hidden fees in quotes).### Exclusive Resources
  Fans can download Li’s free "DIY Renovation Survival Kit":
• A budget planner (with categories like materials, tools contingency fund).
• An electrical safety checklist (to avoid accidents).
• A list of 10 cheap but reliable material markets in 2 major cities.

One fan, Liu Na, used the budget planner to renovate her apartment and saved 30k yuan. She left a: "This kit is worth its weight in gold—I would have overspent on tiles without it."

Community

Li runs a private We group for active fans (10k+ members). Here, fans share tips, ask questions, and even meet up to buy materials in bulk (aving 10–15%). Every Sunday evening, Li hosts a live Q&A on Baidu, where he answers real-time questions. one live session, a fan asked how to fix a clogged sink—Li grabbed baking soda and vinegar from his kitchen and demonstrated the trick. The fan it immediately and reported back 20 minutes later: "It worked! Thank you so much!"

5. Update Frequency & Interaction:istency and Care

Li’s update schedule is reliable:

• 3x weekly: Mon (step-by-step guide), Wed (mistake alert Fri (user case study).
• Weekly live: Sunday 8 PM (Q&A or project demo).

His interaction strategy is:

• He replies to 80% of comments within 24 hours. For example, when a fan said they couldn’t find a tool in their city, Li suggested 3 online stores with free shipping.
• "DIY Hero of the Month": Fans submit their projects, and winner gets a free tool kit (worth 500 yuan) and a feature on his account.

This consistency has built a loyal fan base As one fan put it: "Li Ming isn’t just a content creator—he’s a friend who helps you turn your home into something you love

6. Key Data: Numbers That Speak to Impact

As of March 2024, "自装侠" has:- 128k followers: A 50% increase from 2023.

• **8.7 million total views With an average engagement rate of 6.2% (higher than the industry average of 3–4%).
• Top爆款 content: - "60sqm Old Apartment Renovation: 30 Days, 60k Yuan": 1.3 million views,14k comments.
  • "How to Fix a Loose Cabinet Door in 5 Minutes": 850k views, k shares.
  • Live session "Tile Laying for Beginners": 15k concurrent viewers, 2k questions answered.

These reflect the account’s resonance: fans don’t just read Li’s content—they act on it.

7. Brand Cooperation & Industry InfluenceLi’s focus on trust and practicality has made him a sought-after partner for budget-friendly home brands:

GreenPaint Partnership

In 223, Li collaborated with GreenPaint (an eco-friendly, low-VOC paint brand). He tested their paint on his own wall, shared a showing the coverage and drying time, and offered fans a 15% discount. The campaign resulted in a 22% increase in GreenPaint Baidu search volume and 15% more sales from his followers.

ToolMaster Starter Kit

Li curated an exclusive "自装 Starter Kit" with ToolMaster (a home DIY tool brand). The kit included a cordless drill, level, screwdrivers, and measuring tapeall for 299 yuan (original price 499 yuan). It sold out in 3 days, with fans praising its affordability quality.

Industry Influence

Li was invited as a guest speaker at the 2023 Baidu Home Life Summit, where he sharedHow DIY Content Empowers Ordinary Homeowners." His content is often cited by other renovation accounts on Baidu and Xiaohongshu, and he’s featured in local media outlets like Chengdu Daily.

Li’s influence extends beyond digital: he’s helped 100+ fans renovate their, and many have gone on to start their own DIY projects. "I want to change the way people think about renovation," he says. "It not just for the rich—it’s for anyone who wants to make their space feel like home."

8. Future Content Direction: Expandingibility

Li has big plans for "自装侠" in 2024:

• Short-form videos: He’s launching 0-second clips on Baidu Shorts for quick hacks (e.g., "Fix a Wobbly Chair in 5 Minutes" or "Repurpose Bottles into Plant Pots").
• Online course: A 10-module "DIY Renovation Masterclass" covering advanced skills like installing floors and building custom shelves. The course will include video tutorials, downloadable resources, and a private community.
• Local discounts: Li is partnering material markets in 10 cities to offer exclusive 10–15% discounts to his fans.
• DIY Hero Contest: Fans their projects, and the winner gets a free tool kit and a feature on his account.

Li’s ultimate goal? To make DIY renovation accessible to. "You don’t need to be a professional," he says. "You just need the right guidance and a little courage. I’m here to you both."

Final Thoughts

"自装侠" is more than just a Baidu account—it’s a movement. For thousands of ordinary, Li Ming’s content has turned the daunting task of renovation into an achievable dream. Whether you’re a renter wanting to spruce up your or a first-time homeowner on a budget