逗车说

# 逗车说：让汽车内容从专业冷感”到“烟火气十足”的 Toutiao 现象级账号

Imagine sitting on your couch after a long day, scrolling throughiao’s personalized feed, when a video pops up: a guy in a faded denim jacket stands next to a beat-up 2015 sedan grinning like he just unearthed a treasure. “Guys, I just bought this 50k RMB used car,” he says, “and I’m gonna turn it into a camper for my road trip with dad. Wanna see?”

That’s the first impression of 车说 (Douche Shuo)—a self-media account that’s redefining auto content on Toutiao. For over three years, it gone from a side project of a former auto journalist to a 1.2-million-fan community, blending practical car advice with side-splitting and stories that feel like conversations with a buddy. Let’s dive into what makes this account a standout in the crowded auto content space.

. Platform Type & Audience: Toutiao’s Personalized Feed Meets Car Lovers of All Stripes

逗车说 lives on Tiao—China’s leading content aggregator known for its AI-driven recommendation engine that tailors content to user interests. This platform is perfect for the’s mix of video, article, and short-form content, as it amplifies pieces that resonate with specific user groups.

The audience of 逗车说 is a diverse bunch, but they share one thing: a love for cars that’s rooted in real life, not just specs. Here’s breakdown:

• Demographics: 65% male, 35% female; 40% aged 25–30first-time car buyers), 35% 31–40 (family car shoppers), 20% 41–50hobbyists/modified car fans), and 5% under 25 (curious teens).
• Interests: They don’t about “0–100km/h acceleration in 3.5 seconds” unless it’s tied to real use (e.g., “Can EV overtake a truck on the highway safely?”). They want answers to questions like: “Should I buy a used SUV for my mountain trips or “How do I avoid hidden fees at the dealership?”
• Behavior: They’re active commenters—often sharing their own car stories, for advice, or cracking jokes with the host. Many are part of the account’s private WeChat group, where they connect offline for car meets or trips.

Toutiao’s algorithm has been a key ally: 逗车说 uses keywords like “used car tips,” “EV daily use and “fun car trivia” to reach users who are actively searching for auto content, while its engaging videos (with high watch time) get pushed to audiences.

2. Operator Background & Professional Positioning: From Dry Journalist to Car Buddy

The man behind 逗车说 isLi Wei*, a 36-year-old former auto journalist who quit his job at Auto World* magazine in 2020. “ was tired of writing articles that only car geeks could understand,” he says. “I wanted to talk about cars like I do with my friends— jargon, just honest, funny stories.”

Li Wei isn’t alone: he leads a team of three:

• Xiao Ming: videographer who used to work on car stunt videos. He’s the one who captures the wild moments (like Li Wei testing a SUV’s off-road in a muddy field) and adds playful edits (e.g., cartoon explosions when a car accelerates).
• Xiao Hong: A copywriter a knack for witty one-liners. She turns dry maintenance tips into relatable jokes (e.g., “Changing your oil is like brushing your—you don’t skip it unless you want a cavity… or a broken engine”).
• Lao Wang: A community manager who’s a enthusiast himself. He replies to comments, organizes contests, and runs the WeChat group—making sure every fan feels heard.

Their positioning?“Your go-to car buddy who tells you the truth, makes you laugh, and helps you make smart decisions.”** They don’t just review carsthey live with them, test them in real scenarios, and share the messy, funny parts that other accounts ignore.

3. Core Direction & Differentiation: Practicality + Humor + Community

逗车说’s content is built on three pillars, each with a unique twist:### a. Real-World Test Diaries
Unlike most auto accounts that film in studios, 逗车说 tests cars in everyday situations. For:

• “Can a 100k RMB Sedan Handle a 500km Road Trip?”: Li Wei packed his, two kids, and a trunk full of luggage into a Geely Emgrand and drove from Beijing to Tianjin. He documented the legroom ( 10-year-old son complained about kicking the seat), fuel efficiency (6.5L/100km), and how the car handled roads. The video ended with a funny scene of his wife yelling at him for taking a wrong turn—making it relatable to any family that’s on a road trip.

b. Car Buying Minefields

This series exposes scams and hidden fees with humor. One viral article: “0 Hidden Fees Dealerships Don’t Want You to Know”—Li Wei used a skit where he played a sleazy salesman trying to a “documentation fee” (which is illegal in many regions). He included a script for fans to use: “Excuse me, but according to the Protection Law, this fee isn’t required. Can you waive it?” The article got 8 million views and was shared by local consumer protection agencies

c. Fun Car Trivia & Skits

To keep things light, 逗车说 does short videos like:

• “ If Cars Could Talk?”: A skit where a Tesla Model 3 complains about its owner forgetting to charge it (“Dude, I’m not phone—charge me overnight!”) and a Toyota Camry brags about its 200k km without breakdowns.
• “irdest Car Mods We’ve Ever Seen”: A compilation of fans’ modified cars (like a minivan with a built-in coffee machine) Li Wei’s funny commentary.

Differentiation: What Makes It Stand Out?

• No Jargon: Li Wei explains “torque as “how hard your car can pull a trailer” and “hybrid” as “a car that uses both gas and electricity—like a phone a backup battery.”
• Community-Driven: Fans are part of the content. Li Wei often features fan stories—like a dad who modified minivan to carry his disabled son to school. This video got 3 million views and made many fans cry.
• Humor First: serious topics (like safe driving) are wrapped in jokes. For example, a video on defensive driving uses a skit where Li Wei pretends be a driver who texts while driving and crashes into a tree (with a cartoon “BOOM” effect).

4. Fan Value:, Entertainment, and a Sense of Belonging

逗车说 gives fans more than just content—it gives them value they can use:

. Knowledge

• Practical Tips: Videos like “5 Maintenance Hacks You Can Do at Home” (changing air filters, checking oil levels save fans hundreds of RMB in mechanic fees.
• Buying Guides: Articles like “How to Buy a Used Car Without Getting Scammed include checklists (e.g., look for rust under the car, test drive at night to see if the lights work).

b. Entertainment- Funny Skits: Short videos (15–30 seconds) for Toutiao’s shorts section—like “When Your Friend Tries Parallel Park and Hits the Curb” (Li Wei’s friend panics, and Li Wei jokes, “Maybe you should stick to public transport”).- Viral Challenges: The “Parallel Parking in 10 Seconds” challenge—fans submit videos of themselves parking, and the winner a free dash cam.

c. Resources

• Exclusive Discounts: Partnering with brands like Xiaomi and NIO, 逗车 offers fans 20% off dash cams, car seat covers, and EV charging cables.
• Free E-Books: Fans who join WeChat group get a free copy of “Beginner’s Guide to Car Maintenance” (written by Li Wei and a master mechanic).

d Community

• Private WeChat Group: 5k members share their car problems, post photos of their rides, and organize offline meetups ( a car show for budget cars in Beijing last summer).
• Personalized Support: Li Wei and his team reply to comments within 24—even to questions like “My car smells like mold—what do I do?”

As one fan put it: “逗车说 isn’t an account—it’s a family of car lovers who have each other’s backs.”

5. Update Frequency & Interaction Strategy: Consistency +

逗车说’s schedule is consistent, so fans know when to expect new content:

• Tue: Video test drive (1015 minutes).
• Thu: Article on buying/maintenance tips (1,000–1,500 words).
  Sat: Fun trivia or skit (1–3 minutes).
• Wed: Fan story feature (5–8 minutes).

Their strategy is what keeps fans coming back:

• Comment Replies: Li Wei replies to the top 10 comments on each post. example, when a fan asked, “Should I buy the BYD Seal or Tesla Model 3?” Li Wei wrote: “Seal has better space for families, but Model 3 has a better infotainment system. Depends on what you need!”
• Polls: Every, they ask fans what content they want next. A recent poll: “Next video: EV winter range test or used car inspection guide?” (EV won, and the video got 4 million views).
• Live Streams: Bi-weekly (Fridays at 8 PM) with experts—like a mechanic or a car dealer. Fans can ask questions in real time, and Li Wei often gives away prizes (like car air fresers) to active viewers.
• Contests: Monthly contests like “Share Your Funniest Car Moment” (a fan won a free car service for sharing a story of his dog peeing on the car seat).

6. Key Data Performance: Numbers That Speak Volumes

车说’s data shows it’s not just popular—it’s engaging:

• Fan Count: 1.2 million (as of Q12024).
• Engagement Rate: 8.5% (way above the industry average of 3–4% for accounts on Toutiao).
• 爆款 Content:
  1. “I Bought a 50k Used Car and Turn It Into a Camper”: 12 million views, 500k likes, 100k comments. Why? It relatable (road trip dreams), practical (step-by-step modification tips), and emotional (Li Wei shared his journey of building it with his dad). 2. “10 Hidden Fees Dealerships Don’t Want You to Know”: 8 million views, 200 shares. It solves a pain point (buying a car is stressful) and gives actionable advice.
  2. Live Stream with Masteric: 150k concurrent viewers, 30k comments. Fans got real answers to their specific problems (e.g., “Why my car shake when I idle?”).

These numbers prove that 逗车说’s mix of humor and practicality resonates with users.

7. Brand Cooperation & Industry Influence: Turning Trust Into Impact
   逗车说’s credibility has made it a go-to partner for auto brands industry organizations:

• Brand Partnerships:
  • BYD: Li Wei tested the Han EV for a week, sharing daily v (commute, family trip, charging). The video got 5 million views, and BYD reported a 10% increase in test drive in Beijing.
  • Volkswagen: A collaboration on the ID.3 EV—Li Wei took it to a music festival, showing it handles crowded parking lots and long drives. The video was shared by Volkswagen’s official account.
• Industry Influence:
  • Invited judge the China Auto Innovation Awards 2023—Li Wei focused on user-centric features (like easy-to-use infotainment systems instead of just specs.
  • Cited by local consumer protection agencies: Their article on used car scams was used to create a guide for car.
• Community Impact:
  • Organized a Safe Driving Campaign with the Beijing Traffic Police. The series of videos (e., “How to Avoid Rear-End Collisions in Rainy Weather”) was shared by the police’s official account, reaching 20 million people

8. Future Content Direction: Growing With the Community

逗车说 isn’t resting on its laurels. Here’s what’s:

• EV Focus: More content on electric cars—like winter range tests, charging station reviews, and comparisons between Chinese and foreign EV brands
• Short-Form Expansion: More 15–30 second skits for Toutiao’s