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On a crisp autumn morning in a small village near Hangzhou, Li Mei kneels beside her tea table, her hands moving with deliberate grace as she warms the clay teapot. The steam curls up, mixing with the scent of osman from the tree outside. This quiet scene is the opening of many videos on her Toutiao account, 修行的生活 (Life of Cultivation For over 500,000 followers across China, this account is more than just a content channel—it’s a window into a life balances tradition and modernity, a guide to finding calm in the chaos of fast-paced urban living.
Since its launch in 2020 修行的生活 has carved a unique niche in the crowded wellness space on Toutiao. Unlike accounts that peddle quick fixes or abstract spiritual j, Li Mei’s content is rooted in real, daily practices: how to brew a cup of tea that soothes stress, how to do 1 minutes of qigong before starting work, how to grow organic herbs in a tiny balcony. It’s this “grounded cultivation” approach that made the account a favorite among people looking for meaningful ways to slow down.
In this deep dive, we’ll explore every facet of 修行的—from its platform roots and audience to its content strategy, fan value, and future plans. Let’s step into Li Mei’s world and see how turns the art of cultivation into a relatable, accessible journey for millions.
Toutiao China’s leading content aggregation platform, is the perfect home for 修行的生活. Its algorithm excels at connecting niche content to interested users—people for keywords like “stress relief,” “traditional Chinese wellness,” or “slow living” are often directed to Li Mei’s videos and articles.
account’s audience is a diverse group, but they share a common desire: to find balance in their busy lives. Let’s meet a few of them
Demographically, the audience is 60% female, with 0% aged between 25 and 55. Most are urban residents, but there’s also a growing number of rural followers who relate to Mei’s connection to nature. Psychographically, they value authenticity, mindfulness, and traditional culture—they’re not looking for flashy content, but for, heartfelt advice that they can apply to their daily lives.
Li Mei’s story is the of 修行的生活. Before starting the account, she was a marketing manager in Shanghai, working 996 hours (9 a.m. 9 p.m., 6 days a week) for a tech company. Burnout hit hard: she suffered from insomnia, chronic headaches, and sense of emptiness. In 2019, she took a sabbatical and traveled to a tea mountain in Fujian. There, she a tea master who taught her the art of tea ceremony and mindfulness.
That trip changed her life. She quit her job, moved to a small near Hangzhou, and spent a year studying tea ceremony, qigong, and traditional Chinese herbalism. In 2020, she 修行的生活 to share her journey and help others find balance.
Li Mei’s professional positioning is clear: she’s a “guide to cultivation” — someone who bridges traditional practices with contemporary life. She’s not a “guru” or an expert with decades of training; she’s former urban professional who’s learning and growing alongside her followers. This humility makes her content relatable and trustworthy.
Li Mei’s content is organized into three main categories, each designed to address different needs of her audience:
These are the most popular content pieces. For example:
Mei dives into Chinese philosophy and traditions, but in a way that’s easy to understand. For instance:
Differentiation: What sets 修行的生活 apart from other wellness accounts?
Followers of 修行的生活 gain far more than just information—they gain a community and a way to improve their-being. Here’s what they get:
Li Mei shares actionable tips on:
The account’s comment section and WeChat group are full of supportive messages. Fans share their own struggles (like work stress or family conflicts) get advice from Li Mei and other followers. For example, a user named “Little Bird” shared that she was going through a divorce—Li Mei with a personal message and a video on “Cultivating Resilience During Hard Times.”
Li Mei provides free resources:- Downloadable meditation guides.
The WeChat group has over 2,000 members. share photos of their tea brewing, garden plants, and meditation spaces. Li Mei hosts monthly online meetups where members can chat and learn from each.
Fan Testimonial: “Li Mei’s account changed my life. I used to be so stressed that I couldn’t sleep. Now, do her 10-minute meditation every night, and I grow my own herbs in my balcony. I feel more calm and happy than ever before.” Chen Yu, 32, Shenzhen.
Li Mei’s content strategy is consistent and intentional
Update Frequency: She posts 3-4 times a week:
Interaction Strategy:
This high level of interaction builds loyalty—her followers feel seen and heard, keeps them coming back.
修行的生活 has achieved impressive results since its launch:
Why These Pieces Worked:
Li Mei’s account has attracted authentic brand collaborations that align with her values:
Li Mei’s influence extends beyond her account She’s been quoted in wellness magazines like Healthy Living and Traditional Chinese Medicine Today. Her recipes are shared by other platforms like Xiaohshu and Douyin.
Li Mei has big plans for 修行的生活:
Li Mei’s is to make cultivation accessible to everyone—regardless of their age, location, or lifestyle. She says: “Cultivation isn’t about escaping—it’s about living it more deeply. I want to help people find joy in the small things.”
修行的生活 is more than a Toutiao account—it’s a movement. It’s a reminder that in a world that’s always rushing, we can find moments of calm and in the small things: a cup of tea, a few minutes of meditation, a walk in nature. Li Mei’s journey from burnout to balance has hundreds of thousands of people to slow down and cultivate their own lives.
What makes this account unique is its authenticity and practicality. It doesn’t overnight transformation; instead, it offers small, actionable steps that anyone can take. Whether you’re a busy office worker or a retiree looking for new, 修行的生活 has something to offer.
As Li Mei says in one of her videos: “

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