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Scrolling through the bustling feed of Baidu Baijiahao, one account stands out like a warm cup of honey tea on a rainy—"杨柳依一的生活" (Yang Liuyi’s Life). With its soft, sunlit visuals and stories that feel like chat with an old friend, this account has carved a niche in the crowded lifestyle content space, winning the hearts of half a million followers. It’s just a content channel; it’s a community where people gather to celebrate the beauty of ordinary days, find practical solutions to daily chaos, and feel seen their struggles. Let’s dive deep into what makes this account a beloved companion for so many.
"杨柳依一的生活" calls Baidu Baijiahao home—a platform that blends news lifestyle, and personal stories to reach a diverse Chinese audience. Unlike fast-paced short-video platforms like Douyin, Baijiahao caters to users crave deeper, more thoughtful content—readers who take time to scroll through articles, watch 5-10 minute vlogs, and engage with that resonate beyond a quick laugh.
The account’s core audience is 25-45-year-old women (72% of followers mostly urban/suburban residents from tier-2 and tier-3 cities (Chengdu, Wuhan, Changsha). They are busy professionals, homem, or working moms who juggle multiple roles and yearn for balance. Many are middle-class, value quality over flashiness, and seek content that them improve their daily lives without overwhelming them. For example:
This audience isn’t looking for "perfect" lifestylesthey want real, relatable stories that mirror their own struggles and joys. And "杨柳依一的生活" delivers exactly that.
Yang Liuyi, the face behind the account, is a32-year-old former marketing manager from Chengdu. After the birth of her daughter in 2020, she quit her high-paying stressful job to focus on family—only to find herself grappling with mom guilt, identity crisis, and the chaos of balancing childcare and personal growth.One rainy afternoon, she sat down and wrote an essay titled "The Day I Stopped Chasing ‘Perfect’"—a raw, account of her struggle to accept that she couldn’t be a "perfect mom" and a "perfect employee" at the same time. She posted on Baijiahao, not expecting much, but it went viral: 10k views in 24 hours, hundreds of comments from women their own stories. That moment changed everything.
Yang Liuyi’s professional positioning is clear: "I’m not a lifestyle guru—just mom who’s figuring it out. I share the messy, beautiful bits of my life so you don’t feel alone." She brings a unique blend personal experience (as a mom and former professional) and practical knowledge (she holds a diploma in home economics and has studied positive psychology). Her voice is, gentle, and free of judgment—like a neighbor who drops by with a cup of tea and a listening ear.
"杨柳依一的生活" revolves around three core pillars—daily vlogs, emotional, and practical tips—all tied together by the theme of "slow living in a fast world." What sets her apart from other lifestyle accounts
Yang Liuyi’s vlogs are shot with a smartphone, using natural light minimal editing. She doesn’t stage her home to look like a magazine spread; instead, she shows the real mess: a pile of laundry on the, her daughter’s scattered toys, or a burnt batch of cookies. For example:
Her vlogs feel like a window into life, not a performance. Fans often comment: "I love that you don’t hide the mess—my house looks just like this!"
Yang Liuyi’s essays tackle topics that many women avoid talking about: mom guilt, work balance, loneliness, and the fear of not being "enough." For example:
Her essays are not preachy; they are vulnerable. She shares her own mistakes and, making readers feel like they’re talking to a friend.
Yang Liuyi’s tips designed for real people with limited time and budget. She focuses on small, actionable changes that make a big difference:
What makes her tips stand out? She always them to her personal story. For example, when she shares a storage hack, she mentions how it helped her when her daughter was a toddler and had many toys. This makes the tips feel relatable and trustworthy.
For fans "杨柳依一的生活" is more than just a content account—it’s a source of knowledge, comfort, and connection.
Fans learn actionable skills that make their lives easier:
Many fans turn to her content when they feel overwhelmed. Her voice and relatable stories help them de-stress. A fan commented: "I watch your videos every night before bed. They make me feel like’m not alone in my struggles as a mom."
Yang Liuyi’s fans form a tightit community. They share their own stories in the comments, give each other advice, and even meet up offline (she organizes annual "slow living meetups in Chengdu). For example, a group of fans started a WeChat group to share their own home organization tips—all inspired by Liuyi’s content.
Yang Liuyi only promotes products she uses and loves. She never does " reviews" without disclosing them, and she always shares the pros and cons of a product. Fans trust her recommendations because they know she has their best at heart. For example, when she recommended a cheap but durable storage box from Taobao, the product sold out within a week.
Yang Liuyi updates her account 3-4 times a week—a that balances consistency with quality:
Her interaction strategy is what makes her account feel like a community:
This level of interaction makes fans feel valued and seen. As one fan put it "Yang Liuyi doesn’t just post content—she listens to us."
of 2024, "杨柳依一的生活" has 520k followers on Baijiahao, with an average rate of 8%—well above the industry average for lifestyle accounts (around 5%). Here are some of her most popular pieces:
A. Viral Vlog: "Organizing My 10㎡ Kitchen"
These numbers aren’t just impressive—they reflect the deep of Yang Liuyi’s content. Her fans don’t just watch her videos; they act on her advice and share her stories with others.
She collaborated with a Chengdu-based organic food brand to create a vlog about cooking a meal using their products She explained why she chose the brand (no additives, local sourcing) and showed how to make a simple, healthy dinner. The brand reported a 5% increase in online sales in the week after the vlog.
She used the brand’s storage boxes to organize her daughter’s toy room, showing how they helped her keep the space tidy. The brand’s sales of that product line went up by 28%—and many fans commented that they bought the boxes after watching the vlog.
C. Industry Influence: Slow Living Advocate
Yang Liuyi is invited to speak at local lifestyle workshops and events. She recently spoke at a " Living" conference in Chengdu, where she shared her journey and tips with 200 attendees. She also contributes articles to a local lifestyle magazine home organization and mental health.
Her influence isn’t just about numbers—it’s about changing how people think about daily life. She encourages her fans to down, appreciate small joys, and prioritize their well-being.
Yang Liuyi big plans for the future, all centered around growing her community and expanding her content:
She plans to small towns in Sichuan (like Leshan and Dujiangyan) to document the local culture and slow lifestyle. She wants to show her fans that living isn’t just for home—it’s for travel too.

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