芝士绿豆冰🌸

# Mung Bean Ice🌸: The Xiaohongshu Creator Turning Ordinary Days into Sweet, Cozy Moments

Imagine a sunlit kitchen in a small apartment: a blue vintage fridge hums softly, a wooden spoon (carved by her grandma) rests on a ceramic bowl of mung beans, a tabby cat named DouDou curls up on the windowsill. This is the world of “芝士绿豆冰🌸” (Cheese Mung Ice), a Xiaohongshu (Little Red Book) creator who has captured 125k+ followers with her warm, relatable content food, daily life, and finding joy in the little things. Her account isn’t just a collection of posts—it’s a cozy corner of the internet people come to slow down, smile, and remember that happiness doesn’t have to be grand.

1. Platform Type & Audience

“芝士绿豆冰🌸” lives on Xiaohongshu, China’s leading lifestyle-sharing platform where 90% of users are women aged18-35. Her audience is a mix of urban office workers, college students, and young mothers who crave content that feels like a conversation a friend. They call themselves “Doubing Mi” (Bean Ice Fans)—a community bonded by their love for simple, sweet moments.

Who these fans? Let’s take a snapshot:

• 22-year-old college student in Chengdu: She follows for easy dessert recipes to make her roommates.
• 30-year-old marketing manager in Beijing: She binges the creator’s morning routine vlogs to find motivation her busy workdays.
• 27-year-old new mom in Guangzhou: She relies on the wellness tips to balance motherhood and self.

What unites them? A desire to make their daily lives a little more cozy, a little more sweet—without the pressure of perfection

2.运营者背景 & Professional Positioning

The face behind “芝士绿豆冰🌸” is Li Meng, a 25-old former food editor who quit her corporate job to chase her passion for sharing simple joy. Growing up in a small town in Hunan, Li Meng her summers helping her grandma cook mung bean ice: they’d boil mung beans until soft, mix in condensed milk, and freeze it in metal. Those moments—sitting on the porch, eating ice while listening to crickets—shaped her love for food as a tool for connection.After studying food nutrition at university, Li Meng worked at a popular lifestyle magazine, but she quickly grew frustrated with the pressure to create “perfect” content fancy recipes with hard-to-find ingredients, polished photos that felt unapproachable. So she quit, bought a second-hand camera, and started on Xiaohongshu. Her positioning? “Cozy Life Curator”—someone who turns ordinary days into something special with minimal effort.

Li often says: “I don’t want to teach people to be gourmet chefs. I want to show them that even a 5-minute mung bean can make their day better.”

3. Core Content Direction & Differentiation

Li Meng’s content revolves around three pillars—each designed to like a hug:

Pillar 1: Zero-Fuss Desserts

Her signature recipes are simple, affordable, and use ingredients you can in any grocery store. For example:

• 3-Ingredient Mung Bean Ice: Canned mung beans, condensed milk, coconut—blend, freeze, and enjoy. No ice cream machine needed.
• No-Bake Cheese Cake: Graham cracker crust, cream, yogurt, and a drizzle of honey. Ready in 10 minutes (plus chilling time).

What makes her recipes stand out? She’t hide her mistakes. In one post, she shared a burnt cheese cake and wrote: “Oops—forgot to set the timer! But still tastes good (if you like crispy edges).” This authenticity resonates with fans who are tired of seeing “flawless” content.### Pillar 2: Daily Life Vlogs
Li Meng’s vlogs are like a window into her life:

• **Morning Routine Waking up at 5:30, drinking warm water, doing 10 minutes of yoga, making oatmeal with berries, and planning her in a vintage notebook.
• Weekend Getaways: A trip to a hidden bookstore in Suzhou, a picnic in a park with Dou, or a visit to her grandma’s house in Hunan.
• Grocery Hauls: She shows her favorite affordable ingredients—like mung beans, low-sugar condensed milk, and organic yogurt—and shares how to use them.

Her vlogs have a soft, nostalgic vibe she uses warm lighting, lo-fi background music, and close-ups of small details (like the texture of a mung bean or the pattern on her’s tablecloth).

Pillar 3: Wellness & Self-Care

Li Meng knows that busy lives can be stressful, so she shares, actionable tips:

• Low-Sugar Swaps: Using dates instead of sugar in desserts, or coconut milk instead of cream.
  -Mental Health Check-Ins**: Posts like “3 Ways to Beat Burnout” (set boundaries, take 10-minute breaks, do something love every day) or “What to Do When You Don’t Feel Like Doing Anything” (watch a favorite movie, eat a sweet snack, a nap).

Differentiation: Unlike many lifestyle creators who focus on luxury or perfection, Li Meng celebrates imperfection. Her kitchen is messy, hair is sometimes unbrushed, and she’s honest about her bad days. This makes her feel like a real friend—someone you can relate to not just admire.

4. Fan可获取的价值

Li Meng’s fans get more than just recipes—they get a sense of and support:

Knowledge

• Easy Recipes: No fancy skills required—even beginners can make her desserts.
• **Wellness Tips Practical advice for staying healthy and happy.
• Lifestyle Hacks: How to organize your kitchen, save money on groceries, or make your routine more productive.

Entertainment

• Cute Moments: DouDou the cat makes regular appearances—fans love watching him steal bits ofung bean ice.
• Vlogs: Her weekend trips and daily routines are like a mini vacation for busy people.

Resources

-Free Printables**: She shares meal planners, grocery lists, and recipe cards in her Xiaohongshu highlights.

• Recipe PDFs: Fans download her most popular recipes (like the 3-ingredient mung bean ice) for free.

Emotional Support

Li Meng’s posts often a chord with people feeling stressed or lonely. One fan commented: “Your morning routine post inspired me to start waking up early. Now I have time read before work, and I feel so much more calm.” Another said: “Your mung bean ice recipe helped me bond with my mom—we it together last weekend, and she told me stories about her childhood.”

5. Update Frequency & Interaction策略

Li Meng updates her account3-4 times a week, with a consistent schedule:

• Tuesday: Dessert recipe.
• Thursday: Wellness tip or hack.
• Saturday: Vlog.
• Sunday: Q&A or fan feature.

Her interaction strategy is all about building community

• Reply to Comments: She replies to 80% of comments, often with emojis and personal notes. For example, if says their mung bean ice was too sweet, she’ll reply: “Try reducing the condensed milk by 1 tbsp—works for me too!”
• Monthly Q&A Live Streams: She answers fans’ questions about cooking, self-care, or her life.
• Fan: She regularly shares fan-submitted photos of their versions of her recipes, with a shoutout.
• WeChat Group: She runs a WeChat group for her most active fans, where they share recipes, daily moments, and support each other.

6. Key Data表现As of March 2024, “芝士绿豆冰🌸” has:

• 125k Followers: A steady growth of 5k+ followers per month.
• Average Likes: 6.2k per post.
• Average Comments:1.8k per post.

Her top 3爆款 posts:

1. “3-Ingredient Mung Bean Ice (No Needed!)”: 156k likes, 22k comments. Fans loved the simplicity—many shared photos of their own creations, comments like “My kids ate three bowls each!” or “This is my new go-to summer dessert.”
2. “My 5amoutine: How I Stay Productive Without Burning Out”: 123k likes, 19k comments. This post resonated with office workers—many said it inspired them to start their own morning routines.
3. “How I Beat Burnout: 3 Small Hab That Changed My Life”: 108k likes, 16k comments. Fans shared their own burnout stories and thanked Li Meng for practical tips.

7. Brand合作 & Industry影响力案例

Li Meng’s authentic voice has attracted collaborations with brands that align with her:

Collaboration with “Sweet Haven” Dessert Shop

She worked with a local Shanghai dessert shop to create a limited-edition “Cheeseung Bean Ice” using low-sugar condensed milk and fresh mung beans. The shop sold 500 servings in 2 days, many fans came to the shop just to try her creation. The collaboration was a win-win: the shop got more customers, and Li Meng got to her favorite dessert with a wider audience.

Sponsored Post for “Herbal Leaf” Tea Brand

She created a post about pairing “Her Leaf” chrysanthemum tea with her no-bake cheese cake. The post got 89k likes, and the brand reported a30% increase in sales of that tea. Li Meng’s fans loved the pairing—many commented that they’d never thought to combine tea with cheese before.

Xiaohongshu Lifestyle Summit

Li Meng was invited to speak at the 2023 Xiaohongshu Lifestyle about “Authenticity in Content Creation.” She shared her journey from magazine editor to creator, and emphasized the importance of being real with your audience. speech was well-received—many new creators reached out to her for advice.

8. Content Direction说明

Li Meng has big plans the future:

• Seasonal Content: She wants to create more seasonal recipes—like winter hot pot with homemade dipping sauce, autumn picnic ideas apple pie, and spring cherry blossom-themed desserts.
• Collaborations: She plans to collaborate with travel creators (like a trip to a town in Yunnan) and other food creators (like a baking challenge with a fellow Xiaohongshu creator).
• Newsletter: She launching a weekly newsletter with exclusive recipes, self-care tips, and behind-the-scenes stories.
• Online Shop: She’s working on small online shop selling her favorite kitchen tools—like vintage wooden spoons, silicone dessert molds, and organic mung beans.

Conclusion

“绿豆冰🌸” isn’t just a Xiaohongshu account—it’s a community of people who believe that happiness is found in the small things: bowl of mung bean ice, a quiet morning, a chat with a friend. Li Meng’s content is warm, authentic, and relatable—actly what people need in a world that’s often fast-paced and stressful.

As one fan put it: “Your posts make me feel like I sitting in a cozy kitchen with a friend, eating sweet things and talking about life. Thank you for making my days a little brighter.”

And that the magic of “芝士绿豆冰🌸”—she turns ordinary moments into something special, one post at a time.

(Word count:2180)
Note: This profile is a fictional but realistic representation based on the account name and Xiaohongshu’s typical lifestyle content as real-time access to the account was not available. The details are designed to reflect the vibe of a relatable, cozy lifestyle creator.