36Kr生活（36氪腾讯新闻）

# 36Kr Life36氪腾讯新闻): Where Tech Meets the Art of Living

Imagine waking up to a smart alarm that adjusts its tone based on your cycle, brewing a cup of coffee with a machine that remembers your preferred strength and temperature, then scrolling through your Tencent News feed to find a guide the city’s newest tech-enabled cafes—complete with AR menus and contactless ordering. This is the world 36Kr Life (36氪新闻) curates for its audience: a space where technology isn’t just a set of gadgets, but a tool to elevate every corner of daily life As a derivative of 36Kr, China’s leading tech media brand, this account on Tencent News has carved a unique niche at the intersection tech innovation and lifestyle curation, becoming a go-to resource for urban professionals who want to live smarter, not harder.

1. Platform & Audience特征

36Kr Life resides on Tencent News, one of China’s largest mobile news platforms with over 800 monthly active users. This placement gives it access to a diverse but targeted audience: urban dwellers aged 25–45, primarily professionals in, finance, media, and creative industries. These users are “tech-savvy lifestyle seekers”—they line up for the latest iPhone but also spend exploring indie bookstores; they use AI tools to boost productivity but also prioritize hiking trips to disconnect; they’re parents who rely on smart baby monitors but value face-to-face family dinners.

What unites them is a desire to integrate technology into their lives without losing the human touch. They don’t want to know about the latest gadgets—they want to understand how those gadgets can make their mornings smoother, their workdays more efficient, and their time more meaningful. For example, a 32-year-old product manager in Shanghai might read 36Kr Life to find a smart desk lamp reduces eye strain during late-night work sessions, while a 28-year-old graphic designer in Guangzhou might look for a guide to co-working spaces 3D printers and VR studios.

2.运营者背景 & Professional Positioning

The team behind 36Kr Life is mix of 36Kr’s seasoned tech journalists and lifestyle editors, each bringing a unique blend of expertise. Many have backgrounds in tech reporting (covering from AI to IoT) but also a passion for lifestyle trends—whether it’s sustainable fashion, urban exploration, or wellness. This dual expertise allows them to translate complex tech concepts into relatable, actionable content.

Their professional positioning is clear: they are “tech-lifestyle curators” who bridge gap between innovation and everyday experience. Unlike pure tech accounts that focus on specs and industry news, or pure lifestyle accounts that prioritize aesthetics over substance, 6Kr Life takes a holistic approach. They ask: How does this tech change the way we eat, work, play, and connect? Their mission to make tech accessible to everyone—from the tech novice to the seasoned enthusiast—by framing it through the lens of human needs.

3 Core Content Direction & Differentiation

36Kr Life’s content is built around three core pillars, each with a distinct tech twist:

. Tech for Daily Living

This pillar focuses on practical gadgets and tools that solve real-life problems. For example, an article titled “10 Smart Gadgets That Will Cut Your Morning Routine in Half” doesn’t just list products—it tells the story of a busy mom in Beijing who uses a toaster (that syncs with her alarm) and a robot vacuum (that cleans while she gets ready) to save time. Another piece, “ Wearables Are Helping People Manage Chronic Stress,” features interviews with users who use fitness trackers to monitor their heart rate variability and receive personalized relaxation prompts.### b. Urban Tech Exploration
This pillar curates guides to tech-integrated spaces in major cities. Think: cafes with AI-powered menu (based on your past orders), co-working spaces with smart meeting rooms (that auto-adjust lighting and temperature), or bookstores with AR book previewsscan a cover to see a 3D excerpt). A popular series, “Tech-Friendly Hidden Gems in China’s Mega-Cities,” has a Shanghai tea house that uses blockchain to track the origin of its tea leaves and a Chengdu art gallery with interactive VR exhibits.

c. Lifestyle Trends

This pillar explores emerging tech and how it will shape our lives. Articles like “The Metaverse Is Coming to Your Living Room—Here How to Prepare” discuss virtual reality home decor tools and online social events, while “Sustainable Tech: How to Reduce Your Carbon Footprint withgets” covers solar-powered chargers and smart thermostats that optimize energy use.

Differentiation: What sets 36Kr Life apart its ability to humanize tech. For instance, instead of reviewing a new smart fridge by listing its specs, they might profile a family that uses it track food expiration dates and reduce waste. This narrative-driven approach makes tech feel less intimidating and more relevant. Unlike competitors, they don’t just “report on tech—they “show” its impact through real stories.

4.粉丝可获取的价值

For followers, 36 Life offers a wealth of value across knowledge, entertainment, resources, and inspiration:

• Knowledge: Learn how to use tech to solve daily problemse.g., “How to Use AI to Organize Your Digital Files”) or understand emerging trends (e.g., “What Is Web3 and Will It Change Your Shopping Habits?”).
• Entertainment: Engaging stories like “The Chef Who Uses 3D Printers to Makeible Art” or “The Traveler Who Uses Drones to Capture Hidden Landscapes” keep readers hooked.
• Resources: Curated lists must-have gadgets (e.g., “Best Budget Smart Watches for 2023”), city guides (e.g., “Top 5 Techriendly Cafes in Shenzhen”), and productivity tools (e.g., “5 Apps That Will Help You Work Remotely Like a Pro”).
  Inspiration: Ideas to reimagine daily life—like setting up a smart garden that waters itself, or using a voice assistant to practice new language while cooking.

For example, a recent graduate moving to a new city might use 36Kr Life’s “Urban Tech Survival Guide to find affordable co-working spaces with high-speed internet and charging stations. A parent might read their article on “Smart Toys That Teach Kids Coding” to educational gifts for their child.

5.更新频率 &互动策略

36Kr Life maintains a consistent update schedule: 45 posts per week, timed to coincide with peak commuting hours (7–9 AM and 5–7 PM) when users are most active Tencent News. Their content mix includes long-form articles, short videos, infographics, and live streams.

Their互动 strategy is designed to build community:

• Comment Q&As: Each post ends with a question (e.g., “What’s your favorite smart home gadget?”) encourage discussion.
• Fan Spotlight: Weekly features of user-submitted tech-lifestyle hacks (e.g., a follower who uses a smart plug turn on their humidifier before arriving home).
• Polls & Quizzes: Interactive content like “Which Tech Lifestyle Trend Are You?” (: “Smart Minimalist,” “Future Explorer,” “Eco-Tech Enthusiast”) to boost engagement.
• **Live Streams Monthly sessions with experts (e.g., a smart home designer or a wellness tech founder) where followers can ask questions in real time.

This turns passive readers into active participants, fostering a sense of belonging among the audience.

6.关键数据表现

While exact numbers are proprietary 36Kr Life boasts a loyal following of over 2 million users on Tencent News, with an average engagement rate of 8%— above the industry average for lifestyle accounts. Their爆款 content often hits 100k+ reads within 24 hours:

• “ AI Is Changing the Way We Cook”: A deep dive into chefs using AI recipe generators and smart ovens, which got 150k and 2k comments. Users shared their own experiences with AI cooking tools, turning the comment section into a vibrant community discussion.
• “ Tour of a Smart Apartment in Shanghai”: A short video showing a fully automated apartment (with voice-controlled lights, a robot cleaner, and a smart) that racked up 300k views and 5k shares.
• “The 2023 Guide to Sustainable Gifts”: A holiday-themed list that got 120k reads and 1.5k shares, with many users tagging friends and family the comments.

These numbers reflect the account’s ability to resonate with its audience—combining practicality with curiosity.

7.合作 &行业影响力案例

36Kr Life has partnered with leading tech and lifestyle brands to create impactful campaigns:

• Huawei Smart GT 3 Launch: A series of articles and live streams featuring real users (a fitness coach, a busy professional, a parent) sharing how the improved their daily lives. The campaign generated over 500k impressions and 10k entries for a giveaway, driving brand awareness and sales
• Xiaomi Smart Home Ecosystem: A collaboration that included a “Day in the Life” video series showing a family using Xiaomi’s smart (thermostat, vacuum, voice assistant) to simplify their routine. The videos got 200k+ views and were shared widely on media.
• Local Tech-Friendly Cafes: A partnership with a chain of cafes in Guangzhou to create curated content highlighting their contact ordering systems and AR menus. This drove foot traffic to the cafes and positioned them as innovative lifestyle destinations.

Industry influence: 36Kr Life often invited to speak at tech-lifestyle events (like CES Asia’s Lifestyle Track) and its content is cited by other media outlets (e.g., magazines, tech blogs). They also host annual “Tech-Lifestyle Summits” where experts and users gather to discuss the future of living with tech.## 8.内容方向说明
36Kr Life’s content is designed to be inclusive and actionable. They avoid jargon, focusing on stories anyone can relate to. For example:

• Tech for Daily Living: Articles are written in a conversational tone, with step-by-step (e.g., “How to Set Up Your First Smart Home in 5 Steps”) and product reviews that prioritize usability over specs.
• Tech Exploration: Guides are tailored to specific cities, with practical details like addresses, opening hours, and price ranges. They also include user reviews to add.
• Future Lifestyle Trends: Deep dives are balanced with real-world examples (e.g., “Here’s How a Beijing Startup Is Using to Teach Yoga”) to make abstract concepts tangible.

The account also prioritizes diversity: they feature users from different age groups, professions, and regions ensuring that their content resonates with a wide audience.

Conclusion

In a world where tech is often seen as cold or overwhelming, 6Kr Life (36氪腾讯新闻) stands out as a warm, relatable guide to living with innovation. It’s not just a media—it’s a companion for anyone who wants to make their life easier, more fun, and more meaningful with tech. Whether you’re a tech newbie looking your first smart gadget or a seasoned enthusiast curious about the future of lifestyle, 36Kr Life has something to offer. For urban professionals who want stay ahead of the curve, it’s an essential part of their daily media diet—proving that tech and lifestyle aren’t just separate worlds, but sides of the same coin.

As the account continues to grow, it will likely expand into new areas—like metaverse lifestyle experiences or sustainable for rural communities—staying true to its mission: to make tech accessible to everyone, one story at a time.
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