科技圈事多

# 科技圈事多：搜狐号上的“ tech故事贩卖机”，让普通人爱上的温度

Imagine you’re squeezed into a subway car at rush hour, scrolling through your phone to kill time. Tired of the same old celebrity and political headlines, you stumble upon an article titled “Why Your New Phone’s Battery Dies So Fast (And It’s Not Your Fault)”. The line reads: “Last week, I forgot to charge my phone before going out, and by noon, it was dead—even though I only it to check WeChat a few times. Sound familiar?”

This is the magic of 科技圈事多 (Tech Circle Has A Lot On), a Sohu MP (搜狐号) account that has turned dry tech news into relatable, human-centric stories for 1.2 followers. More than just a tech news aggregator, it’s a “storytelling hub” that bridges the gap between geeks and ordinary people—ving that tech doesn’t have to be full of jargon to be interesting.

一、平台土壤与受众画像：搜狐号上“ tech生活家”集群

平台：搜狐号的“ 广度+深度” 优势

科技圈事多 calls Soh MP its home—a platform that balances the breadth of a mainstream portal (with 200 million monthly active users) and the depth of niche content Unlike specialized tech platforms like ZOL (中关村在线) that cater to hardcore geeks, Sohu MP attracts a mix of casual readers and curious. This makes it the perfect stage for an account that wants to demystify tech for the masses.

受众：不是“ 极” ，而是“ tech使用者”

The account’s audience is a vivid portrait of modern Chinese tech consumers:

• Age &: 65% are males aged 25-45, but 35% are females (growing fast, thanks to content beauty tech and smart home gadgets for families).
• Occupations: Office workers (40%, who need tech to boost productivity), students (5%, looking for budget gadgets), small business owners (15%, curious about AI tools to cut costs), and stay-at-home parents (20 interested in kid-friendly tech like smart watches).
• Pain Points: They hate jargon (words like “5G mmWave” make their glaze over), are tired of biased product reviews, and want practical tips that solve real-life problems (e.g., “How to choose a laptop for classes”).
• Core Needs: To stay updated on tech trends without feeling overwhelmed; to find honest, relatable advice on buying gadgets; to at tech gossip (like which CEO uses an iPhone even though his company makes Android phones).

科技圈事多 doesn’t just talk at these—it talks with them. For example, when a fan commented, “I don’t understand what ‘processor nanometers’ mean”, the team replied with analogy: “It’s like a kitchen—smaller nanometers mean more chefs can work at the same time, so your phone runs faster.”

二、幕后团队：从“ jargon writer” 到“ storyteller” 的转型

The man behind 科技圈多 is Li Wei, a 36-year-old former tech editor at ZOL (中关村在线). His journey to founding the account is a in itself:

“Back in 2018, I wrote an article about the latest Qualcomm chip, full of terms like ‘oct-core CPU’ and ‘Adreno GPU’. A reader left a comment: ‘I don’t get any of this. Can you explain it like I 10?’ That comment hit me hard. I realized most tech content was written for people who already know tech—not for the ones who need it.”

Li quit his job a year later and launched 科技圈事多 with two friends: Wang Yu (a former product manager at Xiaomi, knows gadgets inside out) and Zhang Na (a community manager who’s a pro at engaging fans). The team’s mantra? “ Tech is for, not for machines.”

Their professional positioning is clear: They’re not “tech experts” in suits—they’re “tech friends” share their own mistakes (like buying a useless smart water bottle that broke in two weeks) and insider stories (from former Huawei engineers who spoke anonymously about Mate 60 Pro’s chip development).

三、内容核心：四大板块，让 tech 有血有肉

科技圈多’s content isn’t just “informative”—it’s “emotional”. Here are the four pillars that make it stand out:

. Behind-the-Scenes: The “ secret lives” of tech products

Ever wondered why Huawei launched the Mate 60 Pro without a press? The account’s爆款 article “Why Huawei’s Mate 60 Pro Is More Than A Phone—The Story of Its Chip Breakthrough” (50k views, 10k+ comments) gave readers the answer.

The article started with a scene: “At 2 a. on August 29, 2023, a former Huawei engineer I know sent me a WeChat message: ‘We did it I didn’t need to ask what he meant—he was talking about the Kirin chip that had been kept secret for three years.”

Through interviews with three insiders, the article revealed the struggles: The team worked 12-hour days for 18 months; some engineers slept in office to meet deadlines; and when the first chip prototype worked, the whole team cried. This wasn’t just a tech news piece—it was a story resilience that tapped into national pride.

2. Practical Guides: No jargon, just solutions

For ordinary people, the biggest tech pain is “not knowing how to use their gadgets”. 科技圈事多’s Wednesday column “Gadget Fixer” solves this with step-by, jargon-free guides.

Take the article “5 Hidden iPhone Features That Will Change Your Life” (180k views):
-Feature 1: Double-tap the back of your phone to take a photo. Go to Settings → Accessibility → Touch → Back Tap → Double → Camera. Try it—you’ll never fumble with the shutter button again.”

• “Feature 2: Hide photos without deleting them Select a photo → Tap the share button → ‘Hide’. It’ll go to a hidden album that only you can access with Face ID.”

The tests every tip themselves before writing. Wang Yu, the former Xiaomi PM, says: “I once spent three days testing 10 different wireless charg to find the best one under 100 yuan. My desk looked like a charging station, but it was worth it—fans loved the article

3. Startup Spotlight: The “ underdog” stories of tech

Tech isn’t just about big companies like Huawei or Apple—it’s small startups with big dreams. 科技圈事多’s Friday column “Startup Diaries” tells the stories of these underdogs.

One of most popular stories was about a Beijing-based startup making smart pet feeders:
“The founder, Liu Tao, quit his job at Tencent after his got sick from eating irregularly. He spent six months living in a tiny apartment, testing feeders with his own dog, Doudou., the feeder broke in the middle of the night, and he had to rush to the pet store to buy food. That’s when he decided to a ‘low food alert’ feature.”

The article ended with a giveaway: 10 lucky fans got free feeders. The response was overwhelmingfans shared photos of their pets using the feeders, and the startup’s sales increased by 30% in a week.

4 Tech & Lifestyle: Tech that fits into your daily life

科技圈事多’s most innovative content is its fusion of tech and lifestyle. For example the article “How AI Changed My Morning Routine” (150k views) follows a fan named Xiao Ming, a sales manager:
6:30 a.m.: AI alarm clock wakes him up based on traffic (it knows he has a meeting at 9 a.m. adjusts the time if there’s a traffic jam).

• 7:00 a.m.: AI recipe app suggests a breakfast (oatmeal fruit) based on his diet plan.
• 7:30 a.m.: AI writes a to-do list for the day, prioritizing most important tasks.

This article proved that AI isn’t a “scary robot” —it’s a tool that makes life easier.

四、粉丝价值：不止于阅读，更是“ tech community”

科技圈事多 doesn’t just give fans content—it gives them a of belonging. Here’s what fans gain:

1. Knowledge: Learn tech without feeling stupid

Fans say the account “teaches things I never knew I needed”. For example, a student named Li Na commented: “I used to think laptops were only for gaming or studying. after reading your article about ‘How to Use Your Laptop to Edit Videos for TikTok’, I started making videos and now have 10k followers.”### 2. Entertainment: Tech gossip with a laugh
Who said tech is boring? 科技圈事多’s Monday column “Tech Gossip is full of fun stories:

• “Did you know that a Xiaomi product manager once accidentally posted a photo of his cat on the company’s officialibo? He quickly deleted it, but fans saved the photo and called it ‘the official Xiaomi cat’.”
• “A Huawei engineer once told that the Mate 60 Pro’s camera was inspired by a dragonfly’s eyes—because dragonflies have 30,000 lenses can see 360 degrees.”

3. Resources: Exclusive perks for fans

The account has a private WeChat group with k members, where fans get:

• Exclusive discount codes for gadgets (partnered with JD to give 10% off selected phones).- Free e-books like “Smart Home Setup for Dummies” or “Beginner’s Guide to AI Tools”.
• Weekly Q&A sessions with experts (e.g., a phone repair technician who answers questions about screen replacements).

五、运营节奏：稳定输出+ heartfelt interaction

Update Frequency: Consistent, but not overwhelming
科技圈事多 updates 5-6 times a week, with fixed columns:

• Monday: Gossip
• Wednesday: Gadget Fixer
• Friday: Startup Diaries
• Weekend: Fan Showcase (featuring user-generated content likeMy Favorite Gadget of the Month”).

This consistency keeps fans coming back. Zhang Na, the community manager, says: “Fans know when to our content—they’ll message us if we’re late!”

Interaction: Talk with fans, not at them

The team replies to 8% of comments within 24 hours. For example, when a fan asked: “How do I transfer photos from Android to iPhone?” Wang wrote a detailed step-by-step guide in the comment section—later turning it into a full article that got 100k views.

They host monthly contests: “Best Tech Tip” contest where fans submit their own tips, and winners get gadgets like wireless chargers or smart watches. One’s tip—“Use your phone’s flashlight to find lost keys”—won first place, and the team featured it in an article.

、数据表现：爆款背后的“ human touch”

科技圈事多’s data speaks for itself:

• Fan count: .2 million on Sohu MP, with 300k+ monthly active readers.
• Average views: 20k50k per article, with top articles reaching 200k+ views.
• Engagement rate: 3.5%higher than the average tech account’s 1-2%).

爆款案例分析

• “ Why Huawei’s Mate 60 Pro More Than A Phone”: This article resonated because it tapped into national pride and curiosity. Fans commented: “I’m so proud of Huawei!” “This makes me believe in Chinese tech.”
• “ 10 Tech Gadgets That Are A Waste of Money”: Li Wei shared own mistake of buying a “smart water bottle” that broke in two weeks, and collected stories from fans. The article was honest and relatablefans loved it.
• “ How AI Chatbots Are Helping Small Business Owners”: Instead of fear-mongering about AI stealing jobs, article showed how a restaurant owner uses AI to write menus and take orders. It was balanced and hopeful.

七、品牌合作与行业：用故事驱动价值

科技圈事多’s unique storytelling style has made it a favorite among brands. Here are some of their most successful collaborations

1. Xiaomi Redmi Note 13 Launch

Instead of a traditional review, the team did a “day in the life” the phone:

• Li Wei used it to take photos of his daughter’s birthday party (the camera’s low-light mode was a hit).
  Wang Yu used it to edit videos for TikTok (the phone’s fast processor made it easy).
• Zhang Na used it to video call her momthe battery lasted all day).

The article got 120k views and 5k+ clicks to the product page. Xiaomi’s marketing said: “This is the best collaboration we’ve ever done—because it feels real, not like an ad.”

2. Smart Brand Giveaway

The account partnered with a smart light bulb brand to host a giveaway in the WeChat group. Fans submitted photos of their smart homeups, and the best ones got free bulbs. The response was