新潮车评

# 新潮车评：不止于，是年轻人的潮流出行生活指南

If you’ve ever stared at a sea of car models online, feeling overwhelmed by specs like “80V ultra-fast charging” or “Level 3 autonomous driving” without knowing what they mean for your daily life—then you’ve probably wished for guide that speaks your language. One that doesn’t just tell you about horsepower, but asks: Does this car fit your weekend road trips with friends? it charge quickly enough for your 9-to-5 commute? Is its design cool enough to post on your WeChat Moments?

Enter 新潮评 (Xinchao Car Reviews), a rising star on China’s leading auto platform Yiche.com. More than just a car review account,’s a lifestyle compass for tech-savvy, trend-chasing car lovers who see their vehicles as extensions of their identity—not just metal boxes on wheels Let’s dive deep into what makes this account stand out, covering every dimension you care about.

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1. Platform Type & Aud: Niche Auto Platform Meets Trendy Lifestyle Seekers

Platform Background

Yiche.com isn’t your average social media app—it’s a auto ecosystem tailored for car buyers, enthusiasts, and industry insiders. Think of it as a one-stop shop for everything auto: new car launches expert reviews, buying guides, and community discussions. For content creators like 新潮车评, this platform offers a highly targeted audience that’s already invested cars—no need to waste energy on casual scrollers.

Audience Portrait

The followers of 新潮车评 are a distinct breed:- Age: 25–40 (70% of the audience), with a growing segment of 18–24-year (students or recent grads saving for their first car).

• Demographics: 65% male, but 35% femalea rare balance in auto content)—many are young professional women who care about design and smart features over raw performance.
• Psychographics: Tech adopters (they line up for new EV launches), lifestyle-focused (they choose cars that match their minimalist apartments or outdoor hobbies), and value-driventhey want honest reviews, not paid fluff).

Take 28-year-old Wang Li, a graphic designer in Shanghai: She followed 新潮车 after seeing their review of the BYD Dolphin. “I don’t know anything about engines, but their video showed how the Dolphin’s pastel and compact size fit my daily commute to the studio—and how the in-car karaoke feature makes my drive home fun. That’s exactly what I needed decide to buy it.”

Another fan, 32-year-old Chen Hao (a tech entrepreneur in Shenzhen), says: “I love how test smart features like I test a new phone—they don’t just say ‘it has voice control’; they see if it can order coffee or the seat while I’m driving. That’s the kind of detail that matters to someone like me.”

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2. Operator Background: Tech-Savvy Buddy Who Speaks Your Language

Behind 新潮车评 is Li Tao—a 33-year-old former EV&D engineer who goes by the nickname “Chao Ge” (Brother Trendy) to his fans. With 5 years of experience at a leading EV startup, Li knows the ins and outs of battery tech, ADAS systems, and electric motor performance—but he’s tired of the jargonavy language of the industry.

“I quit my engineering job because I realized most people don’t care about ‘lithium iron phosphate battery cathode materials,” Chao Ge says in a live stream. “They care about: Can this car get me from Shenzhen to Guangzhou without charging? Is it for my kid to sit in the back? Does it look cool when I pull up to a café?”

His professional positioning is clear: The auto buddy who bridges tech and life. He doesn’t dumb down information—he translates it into relatable terms. For example, when explaining 80V charging, he says: “This is like switching from a 2G to a 5G phone—you can charge from 1% to 80% in the time it takes you to grab a latte and scroll through your朋友圈.”

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3. Content Direction & Differentiation: Lifestyle First, Tech Second

What sets 新潮车评 apart from hundreds of other auto accounts? It’s theirwavering focus on lifestyle integration—they don’t review cars in a vacuum; they show you how to live with them. Here’s core content mix:

a. Trendy Model Deep Dives (Long-Form Videos)

These 20–30 minute videos the account’s bread and butter. Instead of listing specs, Chao Ge spends 2–3 days living with the car. For example:
-Nio ET5 Touring Review**: He takes the car on a road trip from Beijing to Tianjin. He tests the ADAS on the highway uses the in-car fridge to keep his beer cold at a picnic, and even asks his fashion blogger friend to rate the interior’s minimalist design. The ends with a verdict: “Perfect for young couples who love road trips and want a car that looks as good as their Instagram feed.”

• #1 Brabus Edition: He takes this tiny high-performance EV to a mountain road to test its acceleration, then parks it at a trendy Chengdu to see how passersby react. He notes: “It’s not the fastest car, but it’s the most fun to drive around the city it turns more heads than a Tesla.”

b. Lifestyle Series: “Cars That Fit Your Life”

This series targets specific audience:

• For Urban Commuters: “5 EVs Under 150k RMB That Fit in Tiny Parking Spots” (aturing models like the Ora Good Cat and Leapmotor T03).
• For Outdoor Enthusiasts: “Trendy Cars With Trunks for Camping Gear” (including the BYD Song Plus DM-i and Xpeng G6).
• For Young Females: “el-Colored EVs That Match Your Wardrobe” (a hit with 20–30-year-old women, getting 40k views).

c. Tech Explainers (Short Clips)

These 1–3 minute videos break down complex auto tech into fun,-to-understand bits. For example:

• “What’s Level 2 ADAS? Can It Drive You Home Drunk?” (spoiler No, but it can help you stay in your lane and brake automatically).
• “Why EVs Have One Pedal Driving? And Is It?” (Chao Ge demonstrates it in a shopping mall parking lot, showing how it saves energy and makes parking easier).

Differentiation: Hon + Personality

Chao Ge never shies away from criticizing trendy models. In his Tesla Model 3 review, he says: “The acceleration is, but the interior feels like a cheap plastic box—and the lack of physical buttons is a pain when you’re driving.” This honesty has earned him trust 80% of fans say they use his reviews to make buying decisions.

He also injects his personality into every video. For example he often cracks jokes about his own mistakes (like forgetting to charge the car before a road trip) or shares behind-the-scenes moments (like struggling mount a GoPro on the car’s roof). This makes the account feel like a friend talking to you, not a brand selling you something.

4. Fan Value: More Than Reviews—A Community of Trendy Drivers

What do fans get from following 新潮车评?’s count the ways:

a. Knowledge: Make Informed Buying Decisions

Fans learn to cut through the hype. For example, Chao’s video “5 Lies EV Brands Tell You” (e.g., “1000km Range!”—but it’s only in ideal conditions has saved many fans from buying cars that don’t fit their needs.

b. Entertainment: Fun, Relatable Content

His “Car Challenge videos are a hit:

• “Can I Charge an EV in a Small Town in Anhui?” (He visits 3 small towns and finds one charging station—eye-opening for fans who live outside big cities).
• “Trendy Car Karaoke Battle” (He invites friends to sing in different EVs, rating the sound systems and microphone quality).

c. Exclusive Resources

• Discount Codes: Chao Ge partners with brands give fans exclusive discounts (e.g., 5k RMB off the BYD Dolphin or free charging for 6 months with Nio).- Test Drive Events: He organizes monthly meetups in Shanghai, Beijing, and Guangzhou. Fans get to test drive trendy models and meet Ge in person. At a recent Zeekr meetup, 50 fans showed up—many of whom later bought the car.
  -Downloadable Guides**: Fans can get free e-books like “The Ultimate EV Buying Guide for Young Professionals” or “Top 10 Trendy Cars 2023”.

d. Community

The comment section is a lively space where fans share their own car stories. Chao Ge replies 10–15 comments per video, often with personalized advice. For example, when a fan asks: “Should I buy the Xpeng7i or the BYD Han?” Chao Ge replies: “If you love smart features, go for P7i. If you want more space your family, Han is better.”

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5. Update Frequency & Interaction Strategy: Consistency + Personal Touch

Chao Ge’s is tight but consistent:

• Wednesday: Long-form deep dive video.
• Friday: Short tech explainer or lifestyle clip.- Sunday: Live Q&A (1 hour) where fans can ask anything about cars.

His interaction strategy is all about building loyalty:
Polls: Every Monday, he asks fans which model to review next (e.g., “Zeekr 001 FR vs. Eletre—Which Should I Test?”).

• User-Generated Content: He features fan photos/videos of their trendy cars in a “Fan Spotlight” video. For example, a 22-year-old student’s Ora Good Cat with custom decals was featured in June—she 1k+ likes from other fans.
• Offline Meetups: These are his favorite. He says: “Meeting fans in person makes realize why I do this—they’re not just numbers; they’re people who share my love for trendy cars.”

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6. Data Performance: Trust Drives Growth

While exact numbers are private, here’s a snapshot of their performance (based on Yiche’s public metrics):- Followers: 160k+ (grew 50% in 2023—one of the fastest-growing accounts on Yiche).

• Average Views: 10k+ for long-form videos, 4k+ for short clips.
  Top爆款 Content:
  1. “72 Hours With BYD Dolphin: Is It Perfect for Young Girls?” (62 views, 1.8k comments). Reason: Targeted a underserved audience (young females) and used relatable content (e.g.,Can I fit my makeup bag in the glove compartment?”).
  2. “Tesla Model 3 vs. Xpeng P7i 10 Real-World Tests” (55k views, 2.1k comments). Reason: Head-to-head comparison of two populars, with practical tests (range in rain, charging speed at peak hours).
  3. “The Most Underrated Trendy Car 2023: Leapmotor C11” (48k views). Reason: Focused on a budget EV that most accounts—fans loved the honest review.

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7. Brand Cooperation & Industry Influence: Win-Win Partnerships

Chao Ge’s for honesty has made him a favorite among new energy brands. His partnerships are always transparent (he clearly marks sponsored content) and aligned with his audience

a. Zeekr 001 FR Collaboration

He took the high-performance EV on a trip from Hangzhou to Huangshan. content included:

• Testing the car’s 0–100km/h acceleration (2.3 seconds) on a closed road.
  Using the in-car screen to watch movies at night in a scenic spot.
• Visiting a local tea farm and using the car’s trunk to carry leaves.

The collaboration was a hit: Zeekr reported a 20% increase in inquiries about the 001 FR after the, and 新潮车评 gained 10k new followers.

b. BYD New Energy Guide Series

He created 3 videos BYD models for different lifestyles. The series was so successful that BYD invited him to speak at their 2023 New Energy Summit inzhen.

Industry Influence

Chao Ge is often quoted in other auto media (like AutoHome and CarNewsChina) for his opinions on EVs. He was also invited to the 2023 Shanghai Auto Show as a media guest, where he got exclusive access to pre-la models like the Porsche Macan EV.

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8. Content Direction Explanation: Cars Are More Than Tools—They’re Lifestyle Ext

Chao Ge sums up his content direction best: “I don’t want to be a car reviewer. I want to be a lifestyle guide young people who want to make their daily commute fun, their road trips memorable, and their cars a reflection of who they are