汽车热界

# "汽车界": The Honest Voice of Auto Enthusiasts That Blends Professionalism with Relatability

It’s 6 a.m. in mist-shrouded mountain passes of Chongqing. Old Li, the founder of "汽车热界" (Auto Hot World), grips the steering wheel a brand-new electric performance car, his eyes locked on the wet, winding road ahead. The camera mounted on the dashboard hums softly, capturing twist of the wheel and every rev of the engine. “Today, we’re not just testing speed—we’re testing whether this so-called ‘electric car’ can handle the devil’s pass like a true performance machine,” he says, his voice calm but charged with excitement. This is the essence of汽车热界": no studio lights, no scripted lines, just raw, real-world tests that speak to the hearts of auto lovers.

Since launch on Yiche (China’s leading vertical auto platform) in 2018, "汽车热界" has grown from a one-man to a 3-person team with 128k+ loyal fans, becoming a trusted name in the auto content space. Below is a detailed of what makes this account stand out:

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1. Platform Type & Audience Characteristics

Platform: A Vertical Auto Hub for and Community

Yiche is not just a news portal—it’s a vertical ecosystem where auto enthusiasts gather to debate, learn, and share. It professional content (test drives, industry reports) with user-generated community discussions (mod shows, maintenance tips) and practical tools (car comparison calculators, price inquiries). For "汽车热界", this platform provides the perfect stage: it attracts users who are serious about cars, not just casual browsers.### Audience: A Diverse Group Bound by Love for Cars
The audience of "汽车热界" is a mix of die-hard gearheads first-time buyers, and everyday car owners—each with distinct needs but united by their desire for honest, actionable auto content:

• Gearheads35%): Mostly men aged 25-35, obsessed with performance cars (e.g., Porsche 911, BMW3) and mods. They devour the account’s "Tear Down Series" and "Extreme Test" videos, looking for deep dives engine mechanics and off-road capability.
• Potential Buyers (40%): Aged 28-45, evenly between men and women. They turn to the account for unbiased reviews of new models (e.g., Tesla Model Y, BYD Han) and guides avoiding dealer traps. Xiao Wang, a 28-year-old IT engineer from Shanghai, says: “Old Li’s video comparing hybrid vs. cars saved me from making a costly mistake. He didn’t just list specs—he drove both for a week in city traffic and showed real fuel consumption.”
• Everyday Owners (25%): Aged 30-50, looking for practical maintenance tips (e.g how to fix foggy headlights, change oil at home) and mod ideas for budget cars. Aunt Zhang, a 35-year-old teacher fromzhou, shares: “I bought my first SUV last year, and Old Li’s ‘10 New Car Owner Mistakes’ article taught me to tire pressure weekly—something the dealer never mentioned.”

What unites all these groups? A distrust of generic, brand-sponsored content and a hunger the truth about cars.

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2. Operator Background & Professional Positioning

The Man Behind the Wheel: Old Li’s Journey Test Driver to Trusted Voice

"汽车热界" was founded by Li Wei (known to fans as “Old Li”), a 38-old auto veteran with 15 years of experience. His love for cars began at 12, when his father took him to a local auto—he still remembers the thrill of sitting in a red Ford Mustang. After college, he joined Auto Trend magazine as a test driver, he drove over 200 cars (from tiny city cars to luxury supercars) and learned to spot the difference between marketing hype and real performance

But Old Li soon grew frustrated: many auto articles were either too technical for ordinary readers or too biased (paid by brands to praise their products). 2018, he quit his job and launched "汽车热界" with a simple mission: “To tell the truth about cars and people make smart decisions.”

He’s not alone: his team includes Uncle Wang (a certified mechanic with 15 years of experience fixing cars) Xiao Ming (a 26-year-old tech geek specializing in electric vehicle (EV) technology). Together, they cover every aspect of the auto worldfrom engine teardowns to EV battery health.

Professional Positioning: “The Honest Friend You Can Trust with Your Car Decisions

Unlike many auto accounts that position themselves as “experts” or “influencers,” "汽车热界" bills itself as a “friend to its fans. Old Li says: “I don’t want to sound like a snobby journalist. I want to talk to fans like we’re in a garage, drinking beer, and talking about cars.” This relatable tone, combined with deep professional knowledge, has earned the account a reputation as “most trustworthy auto voice on Yiche.”

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3. Core Content Direction & Differentiation

"汽车热界" stands out thousands of auto accounts by focusing on three pillars: honesty, practicality, and real-world relevance. Here are its signature content series:

1. “Tear Down: What’s Inside Your Car?”
   This series is a fan favorite. The team buys used cars (with their money) and tears them down in their garage, explaining every part from piston rings to camshafts. In one episode, they bought a 0-year-old Honda Civic (150k km) and tore down its engine. Uncle Wang pointed out worn piston rings (a common issue) showed fans how to replace them for 500 yuan—far cheaper than the dealer’s 2,000 yuan quote. The video 500k views and 3k comments, with fans saying: “This is the first time I understand how my car’s engine works

2. “Extreme Test: Can Your Car Survive This?”

Unlike other accounts that test cars in controlled environments, "汽车界" puts cars through real-world challenges:

• Driving a compact SUV through the Gobi Desert to test off-road capability.
• Leaving a in the sun for 8 hours to see how the AC performs.
• Pulling a 2-ton trailer with a 1.5L car to test torque.

In one episode, they tested a new EV’s battery life in -10°C weather (a major pain point for owners in northern China). Old Li drove the car from Beijing to Tianjin (120 km) and back, showing that the battery lost 0% of its capacity—but the car still made the trip. Fans praised the test: “Finally, someone tests EVs in real winter conditions!”### 3. “Dealer Trap Exposé: Don’t Get Ripped Off”
This series targets a universal pain point: dealer scams Old Li goes undercover to dealerships, recording how salespeople use tricks like “hidden fees” (documentation fee, delivery fee) and “fake” (marking up the price then giving a “big discount”). In one video, he exposed a dealer who charged 1,000 for a “premium car wash” that was just a regular wash. The video got 800k views and was shared 50+ times—forcing the dealer to apologize and refund affected customers.

Differentiation: No Paid Bias, Ever

The account’s biggest unique selling is its strict “no paid bias” policy. Old Li says: “If a brand wants to collaborate, they have to agree to an honest revieweven if it’s negative. We never accept money to lie.” For example, a luxury car brand offered him 100k yuan to praise new SUV’s suspension (which was actually stiff and uncomfortable). Old Li refused, and later published a video criticizing the suspension—earning him more fans respect.

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4. Fan Value: Knowledge, Entertainment, and Real Savings

"汽车热界" doesn’t just create—it delivers tangible value to its fans:

Knowledge: Demystifying Auto Tech for Everyone

The team translates complex auto jargon into simple,atable language. For example:

• They explain “torque vs. horsepower” using a bicycle analogy: “Horsepower is how fast you pedal; torque is how easy it is to start pedaling up a hill.”
• They describe hybrid systems as “two-in-one bikes”: “ can use gas (pedal) for long trips or electric (battery) for short city drives.”

Fans say this makes auto tech accessible even beginners.

Entertainment: Fun Challenges That Resonate

The account’s “Car Challenge” series is a hit:

• “Who Can Parallel Faster: Old Li or a Newbie?”
• “Can a 50k Yuan Car Beat a 500k Yuan Car a Drag Race?”

These videos are lighthearted but still informative—they show that speed isn’t everything (the 50k yuan car won drag race because it was lighter!).

Resources: Saving Fans Time and Money

• Private WeChat Group: 500+ fans get direct access to Old Li and Uncle Wang for personalized advice.
• Free E-Books: Every month, fans get e-books likeThe Ultimate Budget Mod Guide and 100 Maintenance Tips to Save Money*.
• Exclusive Discounts: The account partners with local auto to offer 20% off oil changes and tire replacements.

A fan named Liu Tao says: “Using Old Li’s tips, I fixed car’s AC myself and saved 500 yuan. The discount on tires saved me another 800 yuan—this account pays for itself

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5. Update Frequency & Interaction Strategy

Consistency: Fans Know When to Expect New Content

The account updates 34 times a week, with a fixed schedule:

• Mondays: New Model Review (video).
• Wednesdays: MaintenanceMod Tip (article).
• Fridays: Tear Down/Extreme Test (video).
• Sundays: Live Q (Old Li answers fan questions in real time).

This consistency builds trust—fans know they can rely on "汽车热界" for fresh, content every week.

Interaction: Listening to Fans Is Key

Old Li replies to 80% of comments within 24 hours— negative ones. When a fan criticized his Tesla review for not mentioning build quality issues, Old Li replied: “Thanks for pointing this out. We do a follow-up video on Tesla’s build quality next week.” He kept his promise, and the video got 300k views.

account also hosts offline meetups every quarter:

• Car Mod Shows: Fans bring their modified cars and share tips.
• Garageshops: Uncle Wang teaches fans how to change oil or fix foggy headlights.

At a recent meetup in Chengdu, a fan brought a Volkswagen Golf—Old Li and Uncle Wang gave him free advice on improving its acceleration. The fan shared the experience on social media, bringing 2k fans to the account.

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6. Key Data Performance: Numbers That Speak to Trust

• Yiche Fans: 18k+ (growing 10% monthly).
• Average Views per Video: 18k+ (far above the Y average of 5k).
• Top爆款 Content:
  • “Used Tesla Model 3: Is It Worth Buying?” (12M views, 1.8k comments): Old Li bought a used Model 3 and tested it for a month, showing battery health (5% of original) and issues (touchscreen freezing).
  • “Teardown of Toyota Corolla Engine: Is It Indestructible (105k concurrent live viewers): Uncle Wang tore down a 100k km Corolla engine, proving its reliability (only minor).

These numbers reflect the account’s ability to resonate with fans—they don’t just watch content; they engage with it.

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7. Brand Cooperation & Industry Influence
   "汽车热界" collaborates with brands, but only on its own terms—focusing on value fans, not just brand promotion:

Case 1: Budget Tire Brand Collaboration

A budget tire brand approached the account for a review. Old proposed a real-world test: comparing the brand’s tires to Michelin’s premium tires on wet roads, gravel, and highways. The result: the budget was great for city driving (cheaper, quiet) but less good for high-speed cornering. The brand loved the honesty and used the video in marketing: “Great for city drivers—tested by 汽车热界.” Fans trusted the review and started buying the budget tire for their daily comm.

Case 2: Industry Influence on Car Design

In 2021, the account published a review of the Great Wall H H6, criticizing its stiff suspension. The manufacturer invited Old Li to its factory to discuss the issue. A few months later, the new H model had improved suspension—Old Li did a follow-up review praising the change, showing that the account has real influence on the auto industry.

8. Content Direction Explanation

Old Li says the account’s content direction is driven by one question: “What do fans need?”