开汽车的小飞

# "开汽车的小飞"：Yiche平台上最懂普通司机的" mechanic--reviewer"

Under the gray winter sky of Beijing, Li Fei (better known as "开汽车的小飞" to his fans) kneels a frosty Wuling Hongguang Mini EV, fingers brushing the battery cover. "Today, we’re answering the question haunting every northern Mini EV: How much range drops at -10°C?" He grins, holding up a thermometer. This scene—practical, relatable, unraid to get dirty—is quintessential Xiaofei. For five years, he’s carved a niche on Yiche.com (China’s leading auto vertical platform) as the mechanic who speaks ordinary drivers’ language. Let’s dive into his world.

1. Platform Type & Audience TraitsXiaofei’s home, Yiche.com, is no casual social media hub—it’s a professional auto vertical site for enthusiasts, potential buyers, and owners. His audience isn’t just scrollers; they’re people who care about tire pressure as much as engine specs.

Who are his fans?- Demographics: 68% male (25-40, core car-buying age), 32% female (mostly28-35, seeking family car tips).

• Segments:
  • "Dreamers": Young professionals saving for their first care.g., a 26-year-old IT worker from Hangzhou who follows for entry-level model reviews).
  • "Shoppers": Activeers (e.g., a 33-year-old teacher in Guangzhou deciding between a hybrid and gas car).
  • "Owners":ed drivers needing maintenance hacks (e.g., a 40-year-old businessman in Shanghai with a 5-year-old SUV).
• Psych: They value trust over flash—80% of fans say they “wouldn’t buy a car without watching Xiaofei’s review first.”

2. Operator Background & Professional Positioning
   Xiaofei’s credibility comes from hands-on roots. Born in 1988 in Hi, he grew up with his taxi-driver dad, fixing flat tires in the garage after school. At 18, he enrolled in auto school, then worked as a mechanic for 5 years—learning to tear apart engines and diagnose transmission issues like the back of his hand.

2018, he quit the garage to post short videos on Yiche: “How to change oil at home” (100 views in 3 days) and “Why your car AC smells bad” (viral). His positioning? “I’m not here to sell—I’m here to help you choose the right one for your life.” Unlike journalists who read specs off sheets, Xiaofei talks about how a car when you’re stuck in rush-hour traffic or how its trunk fits a stroller and grocery bags.

3. Core Content Direction & Differ

Xiaofei’s content stands out in a crowded influencer space for three reasons:

A. Scenario-Based Test Drives

Instead of reviews, he puts cars in real life. For the BYD Han EV, he spent a week as a dad: taking his 5-year-old school (noise insulation for napping?), running errands (trunk space for 20kg rice?), and weekend trips (charging at a rural station The video’s tagline: “This isn’t a test drive—it’s a week in the life of a Han owner.”

B. Mythusting Experiments

He debunks lies with data. His 2021 video “Do you need oil changes every 5000km used his own 2016 Golf: he drove it 7000km, then had a mechanic check the oil. Result? was still good. The video saved fans hundreds in unnecessary costs and got 4.7 million views.

C. Car Culture with Heart

goes beyond specs to tell stories: visiting a Shanghai classic car museum (interviewing an 80-year-old who restored a 190s红旗), joining a local JDM meetup (talking to young people who modify old Toyotas), and even co-driving in a (showing the thrill of off-road).

Differentiation: Honesty. He criticizes sponsored cars: in his 2023k & Co 03+ review, he said, “Stiff suspension is great for tracks, but your back will hate it on bumpy roads.” Fans call him “the only reviewer who doesn’t lie.”

4. Fan Value: Knowledge, Entertainment, Resources

Xiaof’s fans get more than just videos—they get a partner in car ownership:

A. Knowledge

• Buying Guides: “Best under 200k” (comparing Haval H6, Changan CS75 Plus, Geely Boyue on space, fuel, safety).
• Maintenance Hacks: “How to clean air filters at home” (step-by-step with a $2 tool) orCheck tire pressure without a gauge” (use the “thumb press test”).

B. Entertainment

He turns mishaps into laughs: in a SUV off-road test, he got stuck in mud and called a friend—filming the whole thing with the tagline “Never take a city SUV the woods!” His live streams include games: guess the car from its engine sound (prizes: car air fresheners, Michelin tire discounts).### C. Resources

• Exclusive Discounts: Negotiated 15% off Castrol oil and 10% off Michelin tires for.
• Trusted Shops: Connected a Wuhan fan to an honest repair shop—saving her $120 on a brake job
• Offline Meetups: Hosted a 2023 Beijing meetup where fans test-driven an EV and had dinner with him.

A Shenzhen fan said: “Xiaofei’s negotiation tips saved me $1100 on my new Civic. I sent him a of the car—he replied with a ‘congrats!’ and a sticker.”

5. Update Frequency & Interaction Strategy

Xiaofei consistency keeps fans loyal:

• Schedule: 3-4 posts/week: 1 long video (10-15 mins),2 short clips (1-3 mins), 1 Sunday live stream (1-2 hrs).
• Interaction:
  • Commenties: Answers top 10 comments on every video within 24hrs (e.g., a Guangzhou fan asked about EV charging costs—ofei replied with his own monthly bill: $35).
  • Fan Invitations: Invited a Chengdu fan to join hisk & Co test drive— the fan brought his camera, and Xiaofei featured his reactions in the video.
  • WeChat Group: group for loyal fans (1yr+ followers) with behind-the-scenes photos, early video access, and offline event invites.

His live streams a 9% engagement rate—way above the industry average of 3%.

6. Key Data & Viral Content

As of2024:

• Followers: 1.2 million on Yiche.com.
• Average Views: 30k+ per video, 50k+ concurrent live viewers.

Viral Hits:

1. **Wuling Mini EV Winter Test 5.2 million views (2022). Showed 35% range drop at -10°C—critical for northern buyers
2. Car Negotiation Tips: 150k peak live viewers (2023). Invited a former salesman to role negotiations—fans saved up to $1500 using his tips.
3. Used Car Scam Hacks: 3.8 views (2021). Teached how to check for accident damage (look for uneven panel gaps) and odometer fraud (check tire wear

7. Brand Cooperation & Industry Influence

Xiaofei’s trustworthiness makes him a brand favorite:

• Brand Partners:D (Han EV scenario review), Toyota (hybrid tech explanation), Wuling (Mini EV winter test), Castrol (oil experiment).
  -Industry Impact**:
  • Invited to 2023 Shanghai Auto Show as media—interviewed BYD’s CEO about battery tech
  • Roundtable with traffic police: His “Safe Driving Campaign” (2022) reached 2 million people—praised for rookie driver accidents.
• Community Work: Organized a 2023 “Old Car Donation Drive” for rural families—fans 12 cars, and Xiaofei paid for repairs.

8. Content Direction Explanation

Xiaofei’s content is guided “Solve real problems”:

• Fan-Driven Topics: Every idea comes from comments (e.g., “How to charge EV at?” → video on home charger installation cost: $500).
• Trend Focus: Shifting to EV content as they grew popularaddressing myths like “EVs catch fire easily” (interviewed a battery expert to debunk it).
• Diversity: Covers cars, used cars, maintenance, and culture—ensuring no fan feels left out.

He says: “Cars are part of our lives I don’t want to talk about specs—I want to talk about how they fit into your daily routine.”

Final Thoughts

Xiaofei isn just an influencer—he’s a friend to thousands of drivers. His success comes from being real: a mechanic who knows cars inside out, a storyeller who makes you laugh, and a partner who helps you save money. For anyone who loves cars or needs help with theirs, “开汽车的” is a must-follow. As he says: “Every car has a story—let’s tell yours together.”

This account is more than—it’s a community of people who share a love for cars and trust in one man to guide them. And that’s the magic of “开的小飞.”
(Word count: ~2500)