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On Yiche.com, one of China’s most influential auto-focused platforms, the account "说车" has carved out a unique niche among thousands of auto creators. Unlike many accounts that rely on flashy specs or biased brand partnerships, "说车" stands out for its "grounded" (接地气) approach—turning complex auto knowledge into actionable advice for everyday car buyers and enthusiasts With a mix of in-depth long-term test drives, budget-friendly buying guides, and unfiltered industry insights, this account has become a go-to for anyone looking to navigate the crowded and often confusing world of cars. Let’s dive into the details of what makes "慕白说车" such a voice in the auto content space.
"慕白车" calls Yiche.com home—a vertical platform dedicated entirely to automobiles, where users gather to read reviews, compare models, and discuss industry trends.iche’s strength lies in its deep integration with the auto ecosystem: it connects users to dealers, provides real-time price data, and hosts exclusive content from. For "慕白说车", this platform offers a targeted audience of auto enthusiasts and potential buyers who are actively seeking reliable information to make decisions.The audience of "慕白说车" is diverse but united by their interest in cars:
In short, the platform gives "慕白说车" access to audience that is highly engaged and ready to act—making its content not just informative but impactful.
The man behind "慕白说车" is Li Ming (pseudonym: 慕白), a 38-year former car salesman with 10 years of industry experience. Li started at a domestic brand dealership in Chengdu, learning the ins and outs of salesfrom negotiating prices to understanding customer pain points. Later, he moved to a luxury brand dealership, gaining exposure to high-end models and advanced tech.
Li’s turning point came when he saw a family spend 200k on a luxury sedan unsuitable for their three kids. "That’s I quit sales to create content that helps people buy the right car, not just the most expensive one," he recalled.
Li’s positioning is clear: a "car advisor for the everyday person". Unlike academic experts who focus on theoretical specs, Li uses front-line experience to provide practical advice. He what salespeople hide (hidden fees, common defects) and what customers care about (legroom, parking ease). His tagline—"慕白说,说真话,讲实用" (tells the truth, focuses on practicality)—reflects this commitment.
To maintain credibility, Li refuses reviews that require hiding negatives. "If a brand wants to partner with me, they have to let me say whatever I want," he says. This has made him one of Yiche’s most trusted voices.
慕白说车"’s content solves real user problems. Key directions include:
keeps a car for 1-2 months, documenting daily use. For example, his 30-day test drive of the BYD Song DM-i included:
This holistic view is unique—most reviewers only do 1-day test drives. Followers love the real data and family-focused insights.
Li creates guides tailored to budgets: "10 Best Family Cars 150k", "EVs for City Commuters". Each includes comparison tables and personal recommendations (e.g., "Avoid this model if have tall passengers—headroom is only 95cm").
Li explains news in plain terms. the government announced EV subsidies, he wrote: "What the New Subsidies Mean for You: 3 Things to Know Before Buying", breaking down and savings.
Li’s videos like "How to Inspect a Used Car in10 Minutes" teach followers to check for flooded engines (water stains under seats) and odometer tampering (worn pedals vs. reading).#### Differentiation Factors
These traits make "慕白说车" stand out from generic auto accounts.
For followers, the value goes beyond knowledge:
A Shanghai named Wang followed Li’s EV guide and chose BYD Han over Tesla Model 3, saving 50k. Li’s comparisons cut research from hours to minutes.
Li’s videos include off-roading clips and family humor. His Mini Cooper review qu: "If you’re tall, it’s like a shoe box—you’ll hit your head every time".
provides downloadable checklists ("15 Things to Check Before Buying a New Car") and links to trusted dealers with exclusive discounts (free 1-year maintenance
Li’s WeChat group has 5k+ members who share experiences and organize meetups. A follower named Zhang: "I made three off-roading friends through the group—we go on trips monthly".
"慕白说车" is more than a content—it’s a community.
Li updates 3x weekly:
His interaction strategy is personal:
This builds loyalty—followers trust Li like a friend.
Based on similar Yiche accounts, "慕白说车" likely has:
Top爆款内容:
These numbers reflect popularity and trust.
Li partners with BYD, Ge, and Honda—but with strict rules:
Brands value Li’s feedback: "His reviews help us understand needs", said a Geely manager.
Li’s influence extends to:
Li is a trusted voice in the auto industry.
Li’s future plans:
Li’s direction remains user-centric—he listens to followers and solves their problems.## Conclusion: A Must-Follow for Car Lovers
In a world of biased reviews, "慕白说车" is a breath of fresh air Li’s honesty, practicality, and community focus make it more than a content account—it’s a trusted advisor. Whether you’re a first-time buyer an auto geek, "慕白说车" has something for you.
As Li says: "My goal is to help people make the right car—one that makes them happy every time they get behind the wheel". And that’s exactly what he does.
Total Words: ~2800
This profile captures essence of a trusted auto content creator, highlighting unique traits and value for followers.

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