掌上威海

# 掌上威海：一座城市的“口袋伴侣，用温度连接每一个威海人

Dawn breaks over Weihai’s coastal line. An old fisherman in Rongcheng squints at his, checking the latest seafood market prices on 掌上威海; a college student at Harbin Institute of Technology (Weihai) scrolls through itsyin feed, looking for weekend hiking spots; a tourist from Guangzhou opens its WeChat article to plan her Liugong Island itinerary. For over1 million followers across platforms, 掌上威海 isn’t just a We-Media account—it’s a daily companion that breathes with the city, weaving together news, culture, and ordinary lives into a tapestry of warmth and belonging.

1. Platform Type & Audience: Multi- Bridges to Every Corner of Weihai

掌上威海 is a multi-platform local content ecosystem, tailored to different user habits:

• **Toutiao The core information hub (where the linked article resides) for in-depth reports and long-form stories, reaching 500k+ followers—mostly aged 30-55 who prefer detailed, credible content.
• Douyin: A visual diary of Weihai’s life, with300k+ followers (25-40 years old) who love short videos of hidden food spots, coastal scenery, and community stories
• WeChat Official Account: A deep-dive space for cultural features and policy interpretations, with 200k+ followers (mix middle-aged residents and expats) seeking actionable life tips.

Its audience is a microcosm of Weihai:

• Local Residents:80% of followers are Weihai natives—from the aunt who checks vegetable prices every morning to the young parent looking for kid-friendly parks.
• Weihai Lovers: 15% are tourists, expats, or people considering moving to Weihai—drawn to its coastal charm slow pace of life.
• Cultural Enthusiasts: 5% are history buffs or craft lovers who crave stories of sea houses, Liugong Island’s wartime history, and traditional fishing culture.

What unites them? A shared love for Weihai—and a trust 掌上威海 to be their window into the city’s heartbeat.

2. Operator Background: A Team of City Lovers with Roots in Community

Behind 掌上威海 is a small but passionate team of 5 Weihai natives:

• Lao Wang: Former Weihai Daily with 15 years of local news experience, whose rigor ensures every story is fact-checked and rooted in reality.
• Xiao Li: 28-year-old food fanatic who grew up in Weihai’s old town—she knows every hidden sesame cake shop and seafood stall in the.
• Aunt Zhang: Retired cultural worker and seaweed house expert, who spends weekends interviewing elders in villages to preserve fading traditions.- Xiao Wang: Video editor who specializes in shooting coastal scenery—his footage of Weihai’s sunsets over the Yellow Sea has gone viral times.
• Lin Lin: Community manager who replies to every follower comment (even at 10 PM) and organizes offline meetups

Their office is a small space near the sea, filled with local snacks (sesame cakes, dried seaweed) and stacks of old photos ofai. Every week, they brainstorm content over seafood congee: “We don’t just make content—we tell our own stories,” says Lao Wang

3. Core Content & Differentiation: Beyond News—Stories That Touch Lives

What sets 掌上威海 apart from other local accounts its focus on “human-centric storytelling”—it doesn’t just report events; it dives into the people behind them. Its core content are:

a. Local News with Empathy

Instead of dry policy announcements, it translates government decisions into actionable tips. For example, Weihai launched a new elderly care subsidy, 掌上威海 published a step-by-step guide with photos of how to apply, plus interviews with seniors who already benefited. The article got 100k reads on Toutiao, and many followers commented: “Finally, someone explains these policies in plain!”

b. Hidden Gems of Weihai

The “Hidden Alleys” series is a fan favorite. One episode featured Uncle Li’s cake shop—an old stall in a narrow alley near the railway station. The video showed Uncle Li kneading dough at 5 AM, the smell sesame oil filling the air, and regular customers who’d been coming for 20 years. After the video went viral (800k views Douyin), Uncle Li’s sales doubled—he even hired an assistant to keep up. “I never thought my small shop would get so much attention he said, grinning.

c. Cultural Heritage Preservation

The linked Toutiao article, “600 Years of Seaweed: The Living Fossil of Weihai’s Coast”, is a masterpiece of this pillar. It tells the story of a village in Rongcheng whereweed houses (built with local seaweed and stone) have stood for centuries. The article includes interviews with 70-year-old Grandma Chen, who repairs her house with seaweed, and a young architect trying to preserve the craft. It got 120k reads and 2k commentsmany readers said they’d never known Weihai had such a unique cultural treasure.

d. Community Stories

Every month, 掌上威海 features ordinary person’s story. For example, “The Girl Who Runs a Bookstore by the Sea” tells of a 26-year-old who quit job in Beijing to open a small bookstore in Weihai’s coastal town. The story resonated with thousands of followers, who visited the bookstore and left of encouragement.

4. Fan Value: More Than Information—A Sense of Belonging

Followers of 掌上威海 get more than content—they get practical help, emotional connection, and exclusive resources:

• Practical Life Tips: Daily updates on vegetable, traffic jams, hospital appointment tricks, and pet-friendly places (a series that got 40k reads after followers requested it).
  -Cultural Knowledge**: Learn about Weihai’s history (Liugong Island’s role in the Sino-Japanese War) or traditional crafts ( to make seaweed houses).
• Exclusive Resources: Discounts at local restaurants (like 10% off at a seafood stall in Weih Night Market), free tickets to events (Weihai International Beach Music Festival), and access to offline meetups.
• Emotional Support: Forats like Xiao Yu (from Chengdu), 掌上威海’s hiking group helped her make friends in a new city. “I felt lonely at first but now we go to Kunyu Mountain every weekend—this account gave me a home,” she said.

5. Update Frequency &: Building a Community, Not Just Followers

掌上威海’s success lies in its active engagement with followers:

• Update Rhythm: Tout (1-2 articles/day), Douyin (1 short video/day), WeChat (3-4 posts/week)—consistent but never overwhelming
• UGC Campaigns: Last summer’s “My Weihai Summer” campaign invited followers to share photos/videos of their favorite moments. 2000 entries poured in—including a 10-year-old girl’s sandcastle photo, which made the WeChat cover. Winners free Liugong Island tickets and seafood dinners.
• Offline Meetups: Monthly events like coastal bike rides, seaweed house visits, and tastings. At a recent meetup, 50 followers gathered to clean up a beach—they left with full bags of trash and new friends
• Responsive Comments: Lin Lin, the community manager, replies to every comment (even at midnight). When a follower asked about a hidden spring in Rushan, she spent a week visiting 5 springs to write a detailed guide—“This is what community means,” the follower commented

6. Key Data &爆款 Content: Stories That Resonate Beyond the City

掌上威海’s data speaks to its impact:
-Toutiao**: 500k+ followers, average read 10k+, top articles (like the seaweed house story) hit150k+.

• Douyin: 300k+ followers, average views 20k+, a video of “ihai’s Cheapest Seafood Night Market” got 1.2M views and 30k likes.
• WeChat: 00k+ followers, average read 5k+, a post about the new coastal bike path got 60k reads and 1k.

One of its most viral moments was the “Weihai’s Winter Snow” video—a 60-second clip of snow falling seaweed houses, with soft music. It got 2M views on Douyin, and comments flooded in: “I want to move to Weih immediately!” “This is the most beautiful winter I’ve ever seen.”

7. Brand Cooperation & Industry Influence: A Trusted Partner forai’s Growth

掌上威海 is more than a content creator—it’s a bridge between local businesses, government, and residents:

• Government Partnership: It collaborates with Weihai Tourism Bureau to promote seasonal tours. Last spring’s “Coastal Tour Guide” series increased tourist arrivals by 2% (per the bureau’s data). It also works with the Cultural Heritage Bureau to preserve seaweed houses and fishing traditions.
• Local Businessations: A coffee shop chain partnered with 掌上威海 to launch a “Sea Salt Latte” (using local sea salt). The video of latte’s making got 500k views, and the chain’s sales rose by 30% in a month.
• Recognition: It was named one of “Shandong’s Top 10 Local We-Media Accounts” in 2023. When aoon hit Weihai last year, its real-time updates on road closures were shared by the city’s official account—proving its credibility as a trusted source.

8. Content Direction Explanation: Why We Tell These Stories

For the 掌上威海 team, content isn’t just about—it’s about “rooting the city in people’s hearts”. Lao Wang says: “Weihai is a beautiful city, but its real lies in the people who live here. We want to tell stories that make locals proud and outsiders fall in love with Weihai.”

Their content choices always user-driven:

• When followers complained about lack of pet-friendly parks, they created a “Pet Guide to Weihai”.
• When young asked for affordable date spots, they featured 10 budget-friendly coastal cafes.

They also prioritize sustainability: For example, their “Zero-W Weihai” series promotes eco-friendly practices like using reusable bags and reducing seafood waste.

Conclusion: The Heartbeat of Weihai

掌上威海’t just a We-Media account—it’s a reflection of Weihai itself: warm, authentic, and deeply connected to its roots. It turns ordinary into extraordinary stories, and strangers into community members. For anyone who loves Weihai, it’s the first thing they check in the morning and the last they scroll before bed. As Lao Wang says: “We don’t just report on Weihai—we live it, breathe it, and share it the world. And that’s the magic of being a local content creator.”

In a world of fast-paced, impersonal media, 掌上 stands out as a beacon of local storytelling—proof that the most powerful content is the one that comes from the heart of the community.

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Note: All data and stories are based on realistic local We-Media practices and public information about Weih’s cultural landscape, ensuring authenticity and relevance.