优秀车王

# 优秀车王: The Trusted Voice of China's Auto Enthusiasts—A Dive into PCauto's Most Loved Car Account

Imagine this: It’s 9 PM on a rainy Tuesday, and you’re stuck on the with a flat tire. You’re a new car owner, and you’ve never changed a tire in your life. Panic sets in—until you the article you read last week from “优秀车王” (Excellent Car King) on PCauto: “How to Change a Flat Tire in 0 Minutes (No Tools Beyond What’s in Your Trunk)”. You pull up the article, follow the step-by-step photos, and 1 minutes later, you’re back on the road. That’s the power of “优秀车王”—it doesn’t just talk about cars; it you the tools to live with them.

For over 5 years, “优秀车王” has been PCauto’s most beloved auto account,assing 120,000+ followers and becoming a go-to resource for anyone who loves, owns, or wants to buy a car In this deep dive, we’ll explore why this account stands out in China’s crowded auto media landscape, from its hands-on approach to its unwa commitment to fans.

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1. Platform & Audience: Where Car Lovers Gather

PCauto isn’t just another auto—it’s a vertical ecosystem for Chinese car enthusiasts. As part of the Pacific Auto Network (one of China’s oldest and most trusted auto portals), PC covers everything from new car launches to maintenance tips, with a focus on practicality and credibility. For “优秀车王”, this platform is the perfect: it gives the account access to exclusive industry data, test drives of unreleased models, and a built-in audience of millions of car lovers.The audience of “优秀车王” is a diverse group of people united by their passion for cars:

• New Car Shoppers (4%): These are 25-35-year-olds looking to buy their first or second car. They rely on the account’s unbiased reviews comparisons to decide between models like the BYD Han and Tesla Model Y.
• Car Owners (35%): From 3045-year-olds with families to young professionals, they need help with maintenance (e.g., “How to Fix a Dead Battery in Winter”) and (e.g., “Why Is My Car’s AC Blowing Hot Air?”).
• **Auto Enthusiasts (20%): Gearheads aged 18-30 who live for performance cars, tuning, and motorsports. They devour content like “How to Mod Your Golf GTI for Street Racing (Legal!)” and race recaps of the Chinese Touring Car Championship.
• Industry Insiders (%): Dealers, mechanics, and brand reps follow the account to stay updated on consumer trends and feedback.

What makes this audience special is engagement: they don’t just read—they comment, ask questions, and share content with friends. For example, a recent article on “1 Mistakes to Avoid When Buying a Used Car” got 5,000 comments, with fans sharing their own horror stories and success tips.---

2. The Man Behind the Wheel: Li Ming’s Journey from Mechanic to Media Star

Li Ming, the founder of “车王”, didn’t start his career in front of a camera or keyboard—he started under car hoods. At 19, he got job as a mechanic at a Volkswagen 4S shop in his hometown of Chengdu. For 5 years, he fixed everything from broken engines to brakes, and he quickly realized a gap: most car owners had no idea about basic maintenance. “I saw people pay 300 yuan for oil change that cost 50 yuan in parts,” Li says. “I wanted to teach them how to save money and take care of their cars

In 2018, Li quit his job and started writing articles on PCauto. His first piece—“How to Change Your Car Air Filter in 5 Minutes”—went viral, getting 100,000 views in 24 hours. Fans loved his practical no-nonsense style: he used simple language, step-by-step photos, and real-world examples. Today, Li leads a team of three:
Wang Yu: A former auto journalist with 10 years of experience covering EVs and autonomous driving.

• Zhang Tao: A modification who has won two local tuning competitions and knows every trick to make a car faster (and legal).
• Li Ming: The heart of team—he still does most of the test drives and maintenance guides, bringing his mechanic’s eye to every piece.

Their professional positioning is clear:We’re not here to sell cars—we’re here to help you love your car more.” This integrity has earned them the trust of fans and brands.

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3. Content That Resonates: Core Directions & Differentiation

What sets “优秀车王” apart from other accounts? It’s their hands-on, story-driven approach. They don’t just regurgitate specs—they road-test every car, fix every problem and share their mistakes. Here are their core content directions:

a. In-Depth Test Drives

Li Ming doesn’t just drive a for an hour—he lives with it. For his review of the BYD Tang EV, he drove it for 1,000 km three provinces: Beijing (city traffic), Shanxi (mountain roads), and Hebei (highway). He recorded every detail: charging time different stations, range in cold weather, and how the car handled rough terrain. The result? A 5,000-word article that answered question a potential buyer could have.

b. Practical Maintenance Guides

These are the account’s bread and butter. Li Ming uses his mechanic background create easy-to-follow guides. For example, his article on “How to Change Your Oil at Home” includes photos of every step—from jack up the car to disposing of old oil. Fans love this because it saves them money: a 4S shop oil change costs 30 yuan, but doing it at home costs 100 yuan.

c. Modification & Tuning

Zhang Tao leads this section, on legal and affordable mods. His article on “How to Upgrade Your Honda Civic’s Suspension” shows how to improve handling without breaking the bank ( parts from local brands). He also emphasizes safety: “Never modify your car’s brakes unless you know what you’re doing—your life depends on.”

d. Industry News & Trends

Wang Yu covers EVs, autonomous driving, and auto shows. His recent piece on “BYD New Blade Battery: Game-Changer for EVs?” broke down the tech in simple terms: “The blade battery is safer than traditional lithium-ion batteries it doesn’t catch fire when punctured.” Fans appreciated this—they don’t want jargon; they want to know how the tech affects them.Differentiation? Authenticity. Unlike many accounts that rely on press releases, “优秀车王” does everything themselves. Li Ming once spent3 days fixing a 10-year-old Toyota Corolla to show fans how to revive an old car. The video got 800,00 views—fans loved seeing the car go from a rust bucket to a road-worthy ride.

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4. Value Beyond: What Fans Get From “优秀车王”

For fans, “优秀车王” isn’t just an account—it’s a trusted friend.’s what they gain:

a. Knowledge That Saves Money

A fan named Liu Wei says: “I used Li’s guide to fix car’s AC. I saved 500 yuan! The 4S shop wanted to replace the entire unit, but Li told me it was a clogged filter.” This is the account’s superpower: turning complex car problems into simple solutions.

b. Entertainment That Inspires

Ming’s “Road Trip Diaries” are fan favorites. In one episode, he drove a tiny Suzuki Alto across the Gobi Desert. The video him dealing with sandstorms, flat tires, and a broken radio—all with a smile. Fans loved it because it proved that you don’t need luxury car to have an adventure.

c. Resources That Open Doors

The account partners with brands like Michelin and Castrol to give fans exclusive. For example, fans can get 20% off Michelin tires by using the code “优秀车王20”. They also get access to test drives: last year, 10 fans won a chance to drive the new Volkswagen ID.4 before it launched.

d. Community Connects

Fans don’t just interact with Li Ming—they interact with each other. The account’s WeChat group has 2,000 members who share car stories, organize meetups, and even do group buys for parts. Last month, 30 fans in Chengdu gathered a “Car Show & Drive” event, where they showed off their modified cars and went for a ride in the mountains.

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. Building a Community: Update Frequency & Interaction

Consistency is key for “优秀车王”. They post 3-4 pieces a week:- Mondays: Maintenance guide (e.g., “How to Check Your Tire Pressure”).

• Wednesdays: Test drive or reviewe.g., “New BMW 3 Series: Is It Worth the Money?”).
• Fridays: Modification or motorsports content (.g., “F1 Race Recap: Hamilton vs Verstappen”).
• Sundays: Live stream (Q&A with Li Ming).Their interaction strategy is personal:
• Live Q&A: Every Sunday at 8 PM, Li Ming answers fans’ questions. Last week, spent an hour talking about electric cars, with fans asking everything from “How long do EV batteries last?” to “Can I charge my EV at home
• Comment Replies: Li Ming replies to 80% of comments—even the silly ones. When a fan asked, “Can put a pizza oven in my car?” Li replied: “Maybe, but don’t forget to vent it—you don’t want your car to smell cheese forever!”
• Fan Spotlight: Every month, they feature a fan’s car story. For example, a 22-year-old student named Xiao Yu shared how he modified his 2008 Honda Fit on a budget. His story got 200,000 views and he even got a sponsorship from a local tuning shop.

This personal touch makes fans feel seen—like they’re part of a family, just a number.

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6. Numbers That Speak: Key Data &爆款 Content

Let’s look at the numbers:
-Followers:** 120,000+ on PCauto, 50,000 on WeChat, 80000 on Douyin.

• Monthly Views: 3.5 million+ across all platforms.
• Engagement Rate:8% (well above the auto industry average of 3-5%).

Top爆款 content:

1. “10 Common Mistakes Car Owners Make (Costing You Thousands!)”

   • Views: 1.2 million
   • Why it worked: Addresses universal pain point. Fans shared it with friends who just bought their first car.
   • Fan reaction: “I made mistake #3—over my oil. Thanks to this article, I fixed it before it caused damage!”

2. “BYD Tang EV vs Tesla Model Y: Is Better for Chinese Families?”

   • Views: 900,000
   • Why it worked: Compares two the most popular EVs, with real-world data (e.g., range in city traffic, charging speed at public stations).
   • Fan reaction “I chose the Tang because of your review—it has more space for my kids!”

3. “How I Revived My 10-Old Toyota Corolla (For 5,000 Yuan!)”

   • Views: 800,000 - Why it worked: Inspirational and practical. Shows that old cars can be fun too.
   • Fan reaction: “I’m to fix my old VW Golf now—thanks for the motivation!”

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7. Influence That Matters: Brand合作 & Industry Impact

优秀车王” doesn’t just reach fans—it influences the auto industry. Here are some examples:

• BYD: When Li Ming reviewed Song Pro and pointed out the slow infotainment system, BYD released a software update a month later. A BYD engineer said: “We feedback from trusted accounts like ‘优秀车王’ seriously—they represent real consumers.”
• Volkswagen: The brand invited Li Ming test drive the new ID.3 before its launch. His review highlighted the car’s spacious interior but criticized its short range. Volkswagen adjusted the marketing strategy focus on city driving (where range isn’t a big issue).
• Industry Awards: Li Ming was a judge at the 202 Shanghai Auto Show’s “Best Family Car” award. His input helped choose the Geely Xingyue L, which went on to become a top-s.

The account’s influence comes from its integrity: they never accept paid reviews. Li Ming says: “If a brand wants us to say their is perfect, we say no. Our fans trust us, and we can’t break that.”

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8. What’s Next? Directions for 2024

Li Ming has big