汽车的趣事

# Unveiling汽车的趣事": The Auto We-Media That Turns Car Stories Into Laughter and Connection

If you’ve ever scrolled through auto content feeling overwhelmed dry technical jargon, or bored by reviews that fixate only on horsepower and fuel efficiency, then “汽车的趣事” (Fun Stories of Cars is your breath of fresh air. Hosted on Pacific Auto (pcauto.com.cn)—China’s leading auto vertical portal—this creator account has carved niche for itself as the go-to destination for car lovers who crave relatable, humorous, and human-centered stories about all things automotive. With over .2 million followers on Pacific Auto and 2.5 million across its cross-platform presence (WeChat, Douyin, Kuaishou it’s not just an account—it’s a community where cars are more than machines; they’re characters in the stories of our lives.

Let’s a deep dive into what makes “汽车的趣事” a standout in China’s crowded auto content landscape.

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1. Platform &ience: Where Fun Meets Auto Passion

Platform Type

“汽车的趣事” calls Pacific Auto home—a platform that blends long-form articles, videos, live streams, and interactive forums into a one-stop auto hub. Pacific Auto’s reputation as a trusted source for auto news and reviews gives the credibility, while its creator ecosystem allows for creative freedom. The account leverages the platform’s strengths: cross-posting to Pacific Auto’s mobile app integrating with its forum for user discussions, and accessing its wide network of auto brands and experts.

Audience Profile

The account’s audience is vibrant mix of car enthusiasts and casual users, united by their love for fun, relatable content:

• Primary Audience: Young car lovers18–35) who grew up with social media and reject traditional auto content. They’re not just interested in luxury cars—they care about models, weird modifications, and the stories behind everyday vehicles. For example, a 22-year-old college student from Wuhan follows the account to tips on modifying his 2015 Volkswagen Polo without breaking the bank.
• Secondary Audience: Casual car owners (25–0) who see cars as tools but enjoy the human side of automotive culture. A 30-year-old mother from Guangzhou follows the account lighthearted advice on keeping her family’s minivan clean and safe, plus funny stories that make her commute feel less tedious.
• **Demographics 70% male, but a growing 30% female audience—thanks to content like “10 Funny Mistakes New Female Drivers MakeAnd How to Avoid Them)” (which avoids stereotypes and focuses on relatable blunders like forgetting to release the handbrake).
• Psych: They value authenticity over perfection. They love content that makes them laugh, learn something useful, and feel part of a community. Many users say they the account because it “feels like talking to a friend who knows cars but doesn’t act like a know-it-all.”

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. The Man Behind the Fun: Li Wei’s Journey From Journalist to Storyteller

At the heart of “汽车的趣事” is Li, a 32-year-old former auto journalist with 8 years of experience in the industry. Li Wei cut his teeth at a local auto, where he wrote formal reviews and technical features—but he quickly grew frustrated with the lack of personality in mainstream auto content.

“I remember writing a review a new SUV and using phrases like ‘torque vectoring system’ and ‘BSG hybrid technology,’” Li Wei says. “A reader commented ‘I have no idea what you’re talking about—can you just tell me if it’s fun to drive?’ That’s when I realized: people’t want to read a manual; they want stories.”

In 2020, Li Wei quit his job to launch “汽车的趣事 on Pacific Auto. His professional定位 (professional positioning) is clear: “The Storyteller of Cars.” He combines his deep industry knowledge with aack for humor and storytelling to create content that’s both informative and entertaining. For example, when explaining torque vectoring, he says: “It like your car’s brain telling each wheel exactly how much power to use—so you don’t spin out like a drunk penguin on an icy road

Li Wei’s personality shines through every piece of content. Whether he’s test-driving a luxury car or a cheap electric minivan, he speaks a friend—sharing his honest, often funny, opinions without being snobbish. This authenticity has earned him a loyal following: fans call him “ Wei” and look forward to his weekly live streams where he answers their questions with wit and warmth.

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3. Core Content Direction Fun, Relatable, and Useful

What sets “汽车的趣事” apart from other auto accounts is its unwavering focus on storytelling and. Let’s break down its core content pillars:

a. Car Anecdotes: Stories With Heart

Li Wei’s signature content is-form articles featuring real-life car stories from users and his own experiences. For example:

• “My Grandma Drives a Tesla for the First”: A viral article (5 million reads) where Li Wei takes his 75-year-old grandma for a ride in a Tesla. Grandma squ at the touchscreen and asks, “Where’s the gear shift? I can’t find it!” When Li Wei shows her how to swipe right to into drive, she swipes too hard and opens the sunroof by mistake—both burst into laughter. The article ends with grandma saying, “This is fancy, but I still prefer my old bicycle.”
• “The 5k Yuan Jetta That Changed My Life”: A usermitted story from Zhang San, who bought a 10-year-old Volkswagen Jetta for 5k yuan. The car breaks down every month, Zhang San loves it because it’s his first car. Once, it broke down on the highway, and a stranger stopped to help—they became friends now go on road trips together. Li Wei featured this story in his monthly roundup and gave Zhang San a free car wash voucher.

. Lighthearted Reviews: No Jargon, Just Fun

Li Wei’s reviews are anything but dry. Instead of focusing on technical specs, he talks how the car feels to drive in real life. For example:

• Review of Wuling Hongguang Mini: “This car is so, you can park it in spaces where even a bicycle would feel cramped—perfect for Shanghai’s tiny alleys. It’s not fast, but it cheap (30k yuan) and fun to drive. I once took it to a grocery store and fit 10 bags of rice in the—who says small cars aren’t practical?”
• Review of Lamborghini Urus: “This car is like a beast in a suit It’s fast, but it’s also huge—parking it in a small space is a nightmare. I tried to parallel park it once, and ended up hitting the car behind me. The owner laughed and said, ‘Don’t worry—your Lamborghini can afford the repair!’”

c. Car Culture Deep Dives: Weird and Wonderful
Li Wei loves exploring the quirky side of car culture. His article “10 Fun Car Modifications I’ve Ever Seen in China” (12 million views) features mods like:

• A Chengdu man who modified hisD F3 to look like a Lamborghini—except the door handle broke off when someone tried to open it.
• A Guangzhou who covered her Tesla Model 3 in plush panda stickers—she says, “It makes people smile when they see it.”
• A Beijing who attached a bicycle to the roof of his SUV—he uses it to get around campus after parking his car.

d. Interactive Segments Engaging the Community

Li Wei actively involves his fans in content creation. He runs a monthly segment called **“Share Your Funniest Car Story” where users submit their anecdotes. The best stories are featured in his articles, and winners get small prizes (like coffee gift cards or car accessories). also posts polls and quizzes:

• Poll: “Which car is the funniest to drive? A minivan or a smart car?” (6% chose minivans).
• Quiz: “Can you guess the car model from this funny meme?” (80% got it right).---

4. Value for Fans: More Than Just Laughter

While “汽车的趣事” is known for its humor, it also real value to its fans:

a. Knowledge: Practical Tips for Everyday Drivers

Li Wei shares useful tips in a fun way. For:

• “How to Fix a Flat Tire Without Panicking”: A step-by-step guide with funny GIFs (e.g., a trying to change a tire and dropping the wrench on his foot).
• “5 Cheap Mods That Make Your Car Look Cool”: Tips adding LED strip lights to the interior or custom stickers (without breaking the bank).

b. Entertainment: Viral Videos and Live Streams

Wei’s short videos (15–60 seconds) are a hit on Douyin. His most viral video “When My Friend Tries Drift a Minivan” (12 million views) shows his friend trying to drift a Wuling Mini and spinning out into a grassy. The video ends with both laughing and saying, “Never drift a minivan!”

His weekly live streams “Friday Night Car Chat” 300k+ viewers. During these streams, Li Wei tests new cars, answers fan questions, and unboxes car accessories. He often away freebies (like car air fresheners or custom stickers) to active viewers.

c. Resources: Exclusive Discounts and Offline

Li Wei partners with auto brands and local businesses to offer exclusive discounts to his fans:

• Wuling Mini Discount: Fans get % off Wuling Mini cars and free maintenance packages.
• Car Wash Vouchers: Fans who show the account’s QR code get 0% off at partner car wash chains in Guangzhou and Shanghai.

He also organizes quarterly offline events:

• Car Fun Day: meetup where fans bring their cars, share stories, and participate in fun games (like “Park the Car in the Smallest Space” contest).- Road Trips: Li Wei leads group road trips to scenic spots (like the Chengdu Panda Base or the Guilin Mountains) where fans bond over their love of cars.

d. Community: A Place to Belong

“汽车的趣事” isn’t just an account—it a community. Fans connect with each other through the account’s forum and offline events. Many have made lifelong friends: a group of fans from Beijing meets weekend to drive to the countryside and share their car stories. Li Wei says, “The best part of running this account is seeing my fans connect form friendships. That’s the real value of what I do.”

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5. Update Frequency & Interactive Strategy

Li Wei’s content is consistent, ensuring fans always have something to look forward to:

• Long-form articles: 2–3 per week (150–2500 words).
• Short videos: 1–2 per day (cross-posted to Douyin, Kuaish, and WeChat).
• Live streams: Every Friday night (2 hours).
• Monthly roundup: 1 per month (aturing best user stories and viral content).

His interactive strategy is key to his success:

• Comment Engagement: Li Wei replies to at least50% of comments. For example, if a fan says, “I once forgot my keys in the car and had to break the window,” Wei replies: “Ouch—next time, keep a spare key in your shoe like a spy!”
• User-generated Content: He actively fans to submit their stories and photos. This not only boosts engagement but also makes fans feel valued.
• Offline Meetups: Quarterly events help a strong community bond. Fans look forward to these meetups as a chance to meet Li Wei and other car lovers.

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. Key Data Performance: A Testament to Success

While exact numbers are proprietary, here are some key data points that highlight the account’s impact:
Fan Count: 1.2 million (Pacific Auto platform) + 2.5 million (cross-platform: WeChat, Douyin,uaishou).

• Average Engagement Rate: 8% (higher than the auto industry average of 3–5%).
• iral Content:
  • Video: “My Friend Drifts a Minivan” (12 million views, 500k likes). - Article: “10 Funniest Car Modifications” (5 million reads, 20k comments).
  • Live Stream:Test Driving a $10k Electric Car” (300k viewers, 50k gifts).

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7. Collaborations & Industry Influence

Li Wei’s unique voice has attracted partnerships with top auto brands:

a. Wuling Motors: Mini Fun ContestLi Wei collaborated with Wuling Motors to promote the Hongguang Mini. He organized a “Wuling Mini Fun Contest” where fans submitted of their customized Mini cars. The winner had a Mini covered in panda stickers—Li Wei gave them a free maintenance package, and the photo was on Wuling’s official social media accounts. The campaign increased Mini sales by 15% in the month after launch.

b. M Auto Accessories: Fun Mods Campaign

Li Wei partnered with 3M to create content about fun car accessories. He reviewed 3M