依依爱郑州

# 依依爱郑州：郑州城里最懂烟火气的城市故事家”

On a crisp autumn morning in Zhengzhou’s Erqi District, the camera follows a figure in a denim jacket and white sneakers she ducks into a narrow alleyway. Steam billows from a rusted iron pot, and the smell of freshly ground soybean milk mingles with the aroma of fried dough sticks. “This is Grandpa Li’s stall—he’s been here for 22 years,” says the voiceover, and familiar. The woman, 依依 (Yiyi), holds up a bowl of milky soybean milk, her eyes sparkling: “Every sip takes back to running here before school, my backpack bouncing as I waited for Grandma Wang to hand me a hot bun.”

This is the opening scene of of the most beloved videos from 依依爱郑州, a Douyin account that has become Zhengzhou locals’ go-to guide for all things city life More than just a food or travel reviewer, Yiyi is a storyteller who turns ordinary Zhengzhou moments into heartfelt narratives—binding a community of185k+ fans through shared memories, hidden gems, and unfiltered love for their city. Below is a deep dive into this charming account from its platform roots to its impact on Zhengzhou’s cultural landscape.

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1. Platform Type & Audience: A Douyin for Zhengzhou’s Soul

依依爱郑州 calls Douyin home—a platform where vertical short videos (15-60 seconds) and live thrive, perfect for capturing the fast-paced, sensory-rich moments of city life. But what sets its audience apart is their unwavering connection to Zheng:

• Demographics: 80% are Zhengzhou locals aged 18-45, split into:

  • Young (35%): 25-35-year-olds looking for after-work dining spots, weekend hiking trails, or cozy coffee shops to work.
  • College students (25%): Budget-conscious 18-22-year-olds craving late-night snack runs, indie bookstores Zhengzhou University, or free cultural events.
  • Families (20%): Parents searching for kid-friendly parks, affordable family restaurants, or activities like picking peaches in the suburbs.
  • Nostalgic expats (15%): Zhengzhou natives now living in Beijing,, or abroad—who tune in to Yiyi’s videos to “taste” home through her bites of spicy hot pot or walks down Erqi.

• Psychographics: These fans aren’t just passive viewers—they’re “city enthusiasts” who pride themselves on knowing Zhengzhou’s-kept secrets. They hate tourist traps, love authentic stories, and jump into the comments section to share their own memories: “I used to eat Grandpa Li’s stall too! He gave me an extra bun once when I forgot my money.”

For many, 依依爱郑州 isn’t just account—it’s a digital living room where Zhengzhou locals gather to celebrate their city.

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2. Operator Background: From TV Reporter City Storyteller

Yiyi isn’t just a “content creator”—she’s a Zhengzhou native with a deep-rooted love for her city At 28, she grew up in Erqi District, playing hide-and-seek in the alleyways near Erqi Memorial Tower and eating spicy from a street vendor after school. After studying journalism at Zhengzhou University, she worked as a local TV reporter for 3 years, covering everything from festivals to the stories of small business owners.

But she quit her job in 2021 to start 依依爱郑州—because felt TV news was too polished, too distant from the real Zhengzhou. “On TV, we’d film the fancy new malls, but no one about the old noodle shop that’s been around for 30 years,” she says in a Q&A video. “I wanted to tell the that matter to ordinary people—stories that make you feel like you’re part of something.”

Her professional positioning? “Zhengzhou’s most heartfelt storyteller.” She doesn’t just review spots—she weaves personal memories and local history into every video, turning a simple bowl of noodles into narrative about family, tradition, and belonging.

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3. Core Content & Differentiation: Stories That Taste Like Home

依依爱’s content isn’t just about “what to do in Zhengzhou”—it’s about “why Zhengzhou matters.” Her videos fall into four key, each with a unique twist:

a) Hidden Gems Series: Beyond the Tourist Map

Yiyi’s specialty is finding spots that long-time locals don’t know about. For example, her video on “The Bookstore in a Hutong” features a tiny shop run by a teacher, Mr. Zhang, who gives free books to poor kids. The camera shows shelves crammed with old novels, Mr. Zhang reading to a of children, and Yiyi flipping through a 1980s edition of Journey to the West. “This isn’t just a,” she says. “It’s a place where stories live on.”

b) Zhengzhou Nostalgia: Revisiting Childhood

Nalgia is the backbone of many of her videos. In one viral clip, she revisits her old primary school, walking down the same alleyway she used to buy sugar figurines. She interviews the sugar figurine maker, Uncle Wang, who remembers her as a little girl with pigtails “He still makes the same rabbit-shaped sugar figurines,” she laughs, holding one up. “It’s sweet—just like my childhood.”

c) Local Interviews: Voices of the City
Yiyi loves to put ordinary people in the spotlight. Her video on “A Noodle Shop’s 20-Year Journey” follows Auntie Liu, who runs a small noodle shop in Guancheng District. The video shows Auntie kneading dough at 5 AM, chatting with regulars, and talking about how she raised her two kids by selling noodles. “Every bowl of has my love in it,” Auntie Liu says. The video got 50k+ views, and many fans commented: “I’ll definitely try her noodles this weekend!”

d) City Life Diaries: A Day in the Life

Yiyi’s vlogs are like a window her daily life in Zhengzhou. She’ll film her morning routine (soybean milk from Grandpa Li’s stall), an afternoon at a tea house a traditional courtyard, and an evening walk along the Yellow River. These videos feel intimate—like you’re hanging out with a friend who knows all the spots.

What Makes Her Different?

• Authenticity: No fancy filters, no scripted lines. Yiyi often laughs her own mistakes (like burning her tongue on spicy hot pot) and speaks from the heart.
• Storytelling: Every spot has a. She doesn’t just say “this is good”—she tells you why it’s good, who makes it, and what it means to the community
• Community-Driven: She often asks fans for suggestions (“Where should I go next?”) and features fan-submitted spots, giving them shoutout.

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4. Fan Value: More Than Just Recommendations

For Yiyi’s fans, 依依爱郑州 is a of knowledge, entertainment, resources, and emotional connection:

a) Knowledge: Learn Zhengzhou’s Secrets

Fans learn about Zhengzhou’s hidden—like the story behind Erqi Memorial Tower (built to honor the 1923 railway workers’ strike) or the golden age of Zheng’s textile industry. They also discover practical tips: the best time to visit the Yellow River Scenic Area (early morning to avoid crowds), or where find the best steamed buns (Grandpa Li’s stall, of course).

b) Entertainment: Light-Hearted Fun

Yiyi’s are full of joy: her reactions to trying a super-spicy gluten stick (she drinks three glasses of water), the funny banter with Uncle the sugar figurine maker, and the satisfying shots of crispy fried buns being pulled from the oil.

c) Resources: Exclusive Perks

get exclusive discounts at partner spots—like 15% off at Auntie Liu’s noodle shop or free tickets to the Zhengzhou Book Fair Yiyi also curates a monthly “Zhengzhou Guide” for her followers, listing the best spots for date nights, family days, and budget.

d) Emotional Connection: A Sense of Belonging

For locals, Yiyi’s videos make them proud of their city. Forats, they’re a comfort—like watching her eat a bowl of Zhengzhou-style hot pot makes them feel like they’re home. One fan commented “I live in New York now, but every time I watch your videos, I cry a little. Thank you for keeping Zhengzhou alive for me

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5. Update Frequency & Interaction: Building a Community

Yiyi knows that a successful account isn’t just about content—it about connection. Here’s how she keeps her fans engaged:

• Update Frequency: 3-4 videos per week (Tuesdays,days, Saturdays) plus one live stream per month. Her live streams are a hit: she’ll take fans on a real-time tour of the night, answer questions, and even let fans choose where to go next.
• Comment Replies: She replies to at least 50% comments—especially those with personal stories or suggestions. For example, if a fan says “I used to eat at that stall when I was a kid she’ll reply: “Me too! Those memories are the best, right?”
• Fan Features: Every month, she picks 10-submitted photos/videos of their favorite Zhengzhou spots and shares them in her stories, with credits. This makes fans feel seen and valued.
  Polls: She often asks fans to vote on her next topic—like “Should I explore the new art district or the old market this week This gives fans a sense of ownership over the account.

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6. Key Data &爆款 Content: Numbers That Tell a StoryAs of 2024 Q1, 依依爱郑州 has 185k+ fans, with an average engagement rate of 8%—well above the Douyin average for local accounts. Here are some of her most popular videos:

a) “The 22-Old Soybean Milk Stall That Wakes Up Zhengzhou”

• Views: 120k+
• Likes: 5+
• Comments: 1.2k+
  Why it worked: It tapped into nostalgia—fans shared their own memories of eating at similar. Grandpa Li even saw the video and invited Yiyi back for a free bowl of soybean milk.

b) “Revisiting My Childhood: Alleyway Snacks I Can’t Forget”

• Views:95k+
• Likes:4.2k+
  Why worked: It was personal—Yiyi’s vulnerability (talking about her childhood) resonated with fans. Many commented with their own school snack memories

c) “The Hidden Bookstore That Gives Free Books to Kids”

• Views:80k+
• Likes:38k+
  Why it worked: It highlighted a heartwarming story—fans were touched by Mr. Zhang’s kindness and visited the bookstore in dro.

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7. Brand Cooperation & Influence: A Trusted Voice

Yiyi is now a trusted name in Zhengzhou’s local scene. She’s collaborated with:

• Local Businesses: She partnered with Laoda Noodle House (founded in1990) to their story. The video led to a 30% increase in customers in the week after it was posted.
• Cultural Institutions: worked with Zhengzhou Museum to promote their ancient Henan exhibition. Her live stream from the museum got 20k+ views and increased visitor numbers25%.
• Tourism Board: She created a series of videos for Zhengzhou Tourism Bureau titled “10 Must-Do Things Zhengzhou.” The series got over200k total views and was shared by the bureau’s official account.

She’s also been invited to at local small business summits, where she talks about how to use social media to connect with the community. “The key is to be real,” says. “People don’t follow you for the ads—they follow you for the stories.”

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8. Future Content Directions:anding Zhengzhou’s Narrative

Yiyi has big plans for the future:

• Indie Culture: She wants to highlight Zhengzhou’s music scene—like the small live houses where local bands play, or the coffee shops that host poetry readings.
• Green Spaces: She’ll Zhengzhou’s parks, wetlands, and botanical gardens—showing that Zhengzhou is more than just an industrial city.
• Young Entrepreneurs: She’ll profile young people who are making a difference—like a coffee shop owner who uses local beans, or a designer who makes clothes from recycled.

Why these directions? “I want to show that Zhengzhou is a vibrant, diverse city,” she says. “It’s not just about—it’s about art, nature, and the people who make it special.”

And she’s committed to keeping her account personal. Even as it grows she’ll keep filming with her small team (just her and a part-time cameraman) to maintain the warm, intimate feel that fans love.---

Final Thoughts: Why 依依爱郑州 Matters

In a world of polished, commercialized content, 依依爱郑州 stands out— it’s real. It’s not about getting the most views or making the most money; it’s about