生活科技圈

# 生活科技圈：科技走进烟火气的每一刻

The camera pans to a sunlit living room in Beijing. Zhou Wei—better known as “Old Zhou” his 1.2 million Douyin followers—kneels on the floor, a fluffy orange cat rubbing against his leg. In his hand is smart pet feeder, its compartment open to reveal dry cat food. “Let’s see if Mimi can figure out how to get her snack,” he, grinning at the lens. Within 10 seconds, the cat presses a paw against the feeder’s touchpad; the compartment slides open, Mimi pounces on the food. Old Zhou laughs: “Told you she’s smarter than me. This feeder’s great for when I working late—no more guilt trips about leaving her hungry.”

This is a typical scene from 生活科技圈 (Life Tech Circle), ayin account that has turned “tech for everyday life” into a viral phenomenon. For 2.5 years, Old Zhou has been bridging the gap cutting-edge gadgets and the messy, warm reality of daily living—proving that tech doesn’t have to be cold, jargon-filled, or reserved geeks. Let’s dive into the story of this beloved account, from its audience to its impact.

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1. Platform Type Audience: Douyin’s Algorithm Meets Life’s Needs

Platform: Douyin (TikTok China)—a short-video giant where 60 clips reign supreme, and the algorithm rewards content that resonates with real user pain points. For 生活科技圈, this platform is the perfect stage its visual, fast-paced format lets Old Zhou show gadgets in action, not just talk about them.

Audience Profile: The account’s are a diverse group united by one desire: to use tech to make life easier. Here’s a breakdown:

• Demographics: 6% male, 40% female; 70% aged 25–35 (young parents, office workers), 20 18–24 (college students), 10% 36–45 (middle-aged users eager to keep up with digital).
• Geography: 65% from tier-1/2 cities (Beijing, Shanghai, Chengdu, Guangzhou), where adoption is high but time is scarce; 35% from tier-3+ cities, where users crave accessible tech guidance.
• Pain: They don’t have hours to research gadgets; they hate jargon like “OLED” or “IoT”; they want solutions to specific problems (e., “How do I stop my kid from spending too much time on their phone?” or “What’s the best vacuum for pet hair?”).

Li Na, a 28-year-old marketing manager in Shanghai: “I watch Old Zhou every Monday morning while drinking coffee. Last month, his on ‘5 phone tricks to save 1 hour a day’ taught me how to batch-delete spam messages—something I’d been putting off for. Now I do it in 2 minutes flat.”

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2. Operator Background & Professional Positioning: From Tech Journalist toNeighborly Guru”

Old Zhou’s real name is Zhou Wei, 34, a former tech editor at 36Kr (a Chinese tech media outlet). His journey to Douyin started with a phone call from his mom in 2021: “She was crying because couldn’t figure out how to video-call my sister. I spent 20 minutes on the phone walking her through it, and I thought—why’t there content that speaks to people like her?”

That night, he quit his job. His mission? To be the “neighbor who tech”—someone who tests gadgets in real life, tells the truth about their flaws, and explains how they fit into everyday routines.

“I don’t to be a ‘tech guru’,” Old Zhou says in a 2023 interview. “Gurus make people feel stupid for not knowing. I want to say: ‘Hey, I messed up using this gadget too—here’s how to fix it.’”

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. Core Content Direction & Differentiation: Tech with a Human Touch

The account’s content is built around three pillars—practicality, honesty and emotion—that set it apart from other tech accounts:

Pillar 1: Practical Hacks for Daily Life

Old Zhou’s solve real problems:

• Phone Tricks: “How to recover deleted photos in 10 seconds” (3.8M views) orOne-handed mode for busy parents holding a baby” (2.1M views).
• Home Tech: “Smart lock that lets my grandma without keys” (4.5M views) or “Air fryer recipes for lazy Sundays” (2.7M views).
• ing Tech: “Tablet with parental controls that my 6-year-old can’t bypass” (3.2M views).

Pillar2: Honest, Unfiltered Reviews

Unlike many sponsored tech accounts, 生活科技圈 never hides flaws. For example:

• In review of a popular smart watch for elderly users, Old Zhou said: “The heart rate monitor is accurate, but the battery only lasts 2 daysyou have to remind your parents to charge it every night.”
• For a wireless charger: “It’s fast, but if you put your phone an angle, it stops working. Not great for messy desks.”

This honesty has earned the account trust: 85% of followers say they bought a gadget after watching Old Zhou’s review.

Pillar3: Emotional Resonance

The account’s most viral videos are those that tell. Take the 5.2M-view clip “My Mom’s First Smart Watch”:
Old Zhou sits next to his 62-year-old, who holds up her wrist. “Call Xiao Hong,” she says to the watch. Within seconds, his sister’s voice comes through. Old Zhou eyes well up: “She lives alone in Wuhan. Now I know she can reach us anytime—even if her hands are full with groceries.”The comments section exploded:

• “I bought this watch for my dad. He called me yesterday to say he made dumplings—first time’s used a smart device on his own!”
• “Tears in my eyes. This is why tech matters.”

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4 Fan Value: More Than Just Videos

Followers of 生活科技圈 get far more than 60-second clips—they get a community and benefits:

Knowledge That Works

Every video teaches a skill you can use immediately. For example:

• A 2022 video “AI tools for busy office workers” showed how to use ChatGPT to write meeting minutes (saving 30 minutes per meeting).
• 2023 video on “How to clean your phone speaker” used a toothbrush and tape to remove dust—no expensive tools needed.### Entertainment with Heart
  Old Zhou’s dry humor and relatable mishaps make videos fun:
• In one clip, he tried to use a plant pot to grow tomatoes—only to kill the plant in 2 weeks. “Turns out, even tech can’t fix my black thumb,” joked.
• His cat Mimi is a recurring star: fans love watching her “test” pet gadgets (and often outsmart Old Zhou).### Exclusive Resources
• Discounts: Old Zhou negotiates exclusive deals with brands for his followers. For example, his Xiaomi air fryer drove 12k orders in 3 days—thanks to a 15% discount code only for 生活科技圈 fans.
  -Free Guides*: Followers get access to e-books like 100 Tech Hacks for Busy Parents (downloaded 50k times) and How to Choose a Smart Home Device on a Budget*.

Community Support

The account runs a WeChat group with 5+ members, where fans share their own tech finds and ask Old Zhou questions. Every Friday night, Old Zhou hosts a 30-minute live session last month, a fan asked about the best tablet for her 7-year-old’s online classes—Old Zhou recommended 3 options, explaining screen size eye protection, and parental controls in detail.

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5. Update Frequency & Interaction: Building a Loyal Tribe

Update Schedule:3 videos per week, fixed to fit followers’ routines:

• Monday: Tech Hack (short, actionable tips).
• Wednesday: Product Reviewdeep dive into a gadget).
• Friday: Story/Q&A (fan questions or personal anecdotes).

Interaction Strategy: Old Zhou prioritizes-on-one connections:

• Comments: He replies to the top 10 comments on every video, using emojis and casual languagee.g., “Haha, I’ve made that mistake too!” or “Great question—let’s cover it next week!”).
• Poll: Captions often ask fans what to review next (e.g., “Smart water bottle vs. portable projector—vote in comments!”).
  -Challenges**: The #生活科技圈好物 challenge invites fans to share their favorite life tech gadgets. Winners get a free gadget (sponsored by) and their clip featured in Old Zhou’s video.

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6. Key Data & Viral Hits: Numbers That Tell a StoryAs of 2024 Q1:

• Followers: 1.2 million.
• Average Views: 80k+ per video.
• Likes: 50k+ per video.
• Shares: 10k+ video (a sign of high engagement).

Top Viral Videos

1. “My Mom’s First Smart Watch”: 5.M views, 320k likes. Why? It tapped into the universal fear of being disconnected from aging parents.
2. “ Phone Tricks to Save 1 Hour a Day”:4.8M views,280k shares. Why? It solved a common pain (time scarcity) with easy-to-follow steps.
3. “10 Vacuums Tested for Pet Hair—Only 2 Worth Buying”:3.5M views,190k comments. Why? It was transparent (showed both good and bad vacuums and targeted a niche audience (pet owners).

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7. Brand Partnerships & Industry Influence: Trust as Currency

Old Zhou’s honesty made him a sought-after partner for top tech brands:

• Xiaomi: Collaborated on a “30 Days with Xiaomi Smart Air Fry” series. Old Zhou tested it for a week, making fries, chicken wings, and even steamed buns. The video drove 12k orders was praised for its authenticity.
• Huawei: Partnered on a “Huawei Band 8” review. Old Zhou highlighted its long life (7 days) and accurate sleep tracking—but also noted its limited app integration. Huawei later used this feedback to improve the band’s software.Industry Recognition:
• Invited to speak at the 2023 Douyin Tech Content Summit, where he shared: “The best content isn’t about gadgets—it’s about people.”
• Featured in a 36Kr article: “From Tech Journalist to Douyin Star How 生活科技圈 Demystifies Tech for Everyone.”

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8. Content Direction: Stay True to the Mission

Old Zhou’s hasn’t changed since day one: demystify tech for everyone. To stay on track, the account avoids:

• Jargon: “IoT” or “OLED” without explaining it (e.g., “OLED is a screen that’s easier on your eyes at night”).
  -Clickbait**: Titles are honest (e.g., “This Smart Watch Isn’t Perfect, But It’s Great for Parents” instead of “You Regret Not Buying This!”).
• Irrelevant Content: Stays focused on life tech—no political rants or random viral trends

Future Plans:

• Expand to Bilibili for longer-form content (10–15 minute reviews).
• Launch a podcast Old Zhou’s Tech Talk—interviewing tech founders and everyday users.
• Create a kids’ tech series: Teach children how to tech safely and creatively.

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Conclusion: Tech That Feels Like Family

生活科技圈 isn’t just an account—it’s movement. It’s proof that tech can be a tool for connection, not isolation; a way to make life easier, not more complicated. For Old, the best part is hearing from fans: “Last week, a fan told me his dad used my smart watch review to buy a watch for his. Now they video-call every day. That’s why I do this.”

In a world where tech is often seen as cold or intimidating, 科技圈 reminds us: the best tech is the kind that fits into our lives—flaws and all. And with Old Zhou at the helm, mission is only getting stronger.

If you haven’t watched their videos yet, go search for 生活科技圈 on Douyin. Chances, you’ll find a gadget that changes your life—one 60-second clip at a time.

“Tech isn’t about the—it’s about the moments it creates.” — Old Zhou, 生活科技圈

Word count: ~2200

: This profile is a realistic, fictionalized account based on the name “生活科技圈” and Douyin’s content ecosystem, as real-time access to external links is not available. The details are designed to reflect the account’s potential identity and impact.