黄小丫

# 黄小丫：Douyin上的“ vintage零废弃生活家”——把小公寓变成治愈系 sanctuary的都市者

Scroll through Douyin’s home decor niche, and you’ll find countless accounts flaunting sleek minimalism or opulent luxury—but 黄（Huang Xiaoya） stands out like a warm cup of osmanthus tea on a crisp autumn afternoon. Her account, a seamless blend vintage charm and zero-waste wisdom, isn’t just about sprucing up spaces; it’s about turning tiny urban apartments into soulful sanctu, one thrifted find and DIY hack at a time. For 1.2 million followers, Xiaoya isn’t just a creator—she’s friend who teaches them to slow down, live sustainably, and find beauty in the old and forgotten. Let’s dive into the world of this Cheng-based storyteller, whose cozy, relatable content has captured the hearts of stressed-out urbanites across China.

1. 平台与受众特征：Douyin上的“都市治愈系社群”

Platform: Douyin (TikTok China)
Xiaoya’s audience is a knit community of 25-35-year-old urban females (80% female)—mostly renters or new homeowners in first- and-tier cities like Shanghai, Beijing, and Chengdu. They’re middle-to-upper-middle class, eco-conscious, and craving “cozy minimalism that fits their small living spaces (average 25-40 sqm).

What unites them? A desire to escape the hustle of life and create a home that feels like a hug. Fans often comment:

• “I’m a renter in Guangzhou—your no-d floating shelf hack turned my 25 sqm studio into a vintage haven!”
• “After watching your videos, I started thrifting instead buying fast furniture. My apartment now has stories, not just stuff.”

Her content resonates because it speaks to their pain points: limited space, budgets, and guilt about overconsumption. Xiaoya doesn’t just show pretty rooms—she solves real problems.

2. 运营背景与专业定位：从“ burnout 白领”到“治愈系生活家”

Xiaoya’s journey is as relatable as her content Three years ago, she was a marketing manager at a Beijing tech firm, working 12-hour days and feeling disconnected from her life. A chance to a vintage shop in 798 Art Zone changed everything: she bought a beat-up wooden crate for 20 yuan, sanded it, and turned it into a jewelry organizer. That moment of creativity sparked a passion—so she quit her job, moved back to her hometown Chengdu and launched her Douyin account.

Her professional定位? “Vintage Cozy Home Curator + Zero-Waste Lifestyle Advocate”.’s not a professional interior designer—she’s a “regular girl” who learned through trial and error. This authenticity is her superpower: fans trust because she’s been where they are.

In her bio, she writes: “I quit my 996 job to live slowly. Let turn small spaces into warm homes—without breaking the bank or the planet.”

3. 核心内容方向及差异化特色：“ vintage zero-waste”的治愈配方

Xiaoya’s content is a unique mix of three pillars—all tied to her personal story:

Pill 1: Thrifted Vintage Upcycling (Small Space-Friendly)

She scours Chengdu’s flea markets (like the weeklyli vintage fair) for cheap, forgotten items—wooden crates, old lamps, ceramic bowls—and turns them into functional art. For example:- A 10-yuan wooden crate → floating bookshelf (no power tools, no drilling).

• A grandma’s chipped teac → succulent planter (paired with a thrifted saucer).
• An old denim jacket → wall hanging (cut into strips and woven a boho tapestry).

Pillar 2: Zero-Waste Living for Urbanites

She avoids “extreme zero-waste (like making her own soap) and focuses on easy swaps:

• Reusable bamboo dish brushes instead of plastic ones.
• DIY beesax wraps (from old cotton cloths) to replace plastic wrap.
• Composting kitchen scraps in a small countertop bin (for apartment dwell).

Pillar 3: Cozy Lifestyle Stories

Xiaoya infuses every video with personal anecdotes:

• “This vintage lamp my grandma’s—she used it to read me stories when I was little. I restored it last month, and now it lights up my nightstand
• “I found this wicker chair at a flea market on my first weekend in Chengdu. It’s wobbly, but it my favorite spot to drink tea and watch the rain.”

Differentiation: Most vintage accounts are aesthetic-only; most zero-waste accounts are pre. Xiaoya balances both—her videos are beautiful and useful, with a side of emotional warmth. She doesn’t just teach “how to — she shares “why to” (e.g., “This thrifted chair saves money and keeps a piece of history alive”).

4 粉丝可获取的价值：治愈、实用、社群感三位一体

Xiaoya’s fans get more than just content—they get a toolkit a better life:

Knowledge Value

• Vintage hacks: How to spot mid-century modern pieces at flea markets, restore chipped, or sand wood without power tools.
• Zero-waste tips: Easy swaps for small apartments (no big compost bins needed!), how reduce food waste, or where to buy eco-friendly products in China.

Entertainment & Emotional Value

Her videos are a form of “visual therapy soft acoustic guitar background music, warm golden lighting, and her gentle Sichuan-accented voiceover. Fans say watching her videos “calms my after a long day at work.”

She also includes her orange tabby cat Mimi in 30% of her videos—M often curls up on her vintage couch while she talks, and fans go wild for these cameos.

Resource Value

• Exclusive guides: shares a free “Chengdu Flea Market Map” (with hidden spots) via her WeChat public account.
• Discount codes:ations with eco-friendly brands (like bamboo toothbrush brand Green Panda) come with fan-only discounts.
• Community: Her 50-member WeChat group lets fans share their own DIY projects, ask for advice, and connect with like-minded people.

Emotional Support

Xiaoya to 20-30 comments per video—especially those from fans struggling with burnout:

• Fan: “I hate my job, but can’t quit. How do you find the courage?”
• Xiaoya: “I started small—spending 1 hour a weekend thrifting It slowly gave me the strength to make a big change. You don’t have to rush.”

5. 更新频率与互动策略：朋友一样“常联系”

Xiaoya’s schedule is consistent and fan-centric:

• Weekly content: 3 main videos (Moned/Fri) + 1 short reel (Sat) of Mimi or a quick hack.
• Monthly live streams: Sunday evenings (-9 PM) where she:
  • Answers fan questions (e.g., “How to restore a vintage dresser?”).
  • Shows-the-scenes of her flea market trips.
  • Hosts a mini “flea market” for fans—selling her old vintage itemslike a chipped teacup) for 5-10 yuan (all profits go to a local animal shelter).

Interactive tricks:- She uses Douyin’s “poll” feature to let fans choose her next video topic (e.g., “Should I do a zero-waste tour or a thrifted wardrobe hack?”).

• She features fan projects in her videos: “Shoutout to Li from Shanghai—she a vintage suitcase into a coffee table! It looks amazing.”

This互动 turns passive viewers into active community members.

6. 关键表现：高粘性的“治愈系流量”

As of 2024, Xiaoya has:

• 1.2 million (growing 50k/month).
• 8% engagement rate (way above Douyin’s average of 3-5
• Average video views: 50k (with viral videos hitting 2M+).

爆款内容分析

• “0 yuan crate → floating shelf (no drills!)”: 2.3M views, 150k likes. Fans loved it because solved a common renter problem (no drilling) and was super affordable.
• “My 30 sqm vintage zero-waste apartment”:1.8M views,120k likes. Fans were obsessed with her “story-filled” space—every item had a memory
• “5 zero-waste swaps that saved me 50 yuan/month”:1.5M views,90k likes Practical, budget-friendly, and easy to implement.

What makes these videos viral? They’re relatable, actionable, and emotional. No fancy—just Xiaoya, her apartment, and a story.

7. 品牌合作与行业影响力：“治愈系”的商业

Xiaoya’s collaborations are selective—she only works with brands that align with her values (eco-friendly, affordable, vintage-inspired):

Case1: Green Panda (Zero-Waste Cleaning Products)

She created a video showing how she uses their bamboo dish brush and plant-based soap in vintage ceramic sink. She said: “I used to go through 2 plastic brushes a month—this one has lasted 6 months and is compost. Win-win!” The campaign drove 30% more sales for Green Panda in the first week, and 80% of buyers used Xia’s discount code.

Case 2: Vintage Furniture Rental Brand “Old Times”

She partnered with them to curate a “cozy corner” for a small cafe in Chengdu. The corner featured thrifted chairs, a wooden table, and a vintage lamp—all from Old Times The cafe saw a 25% rise in foot traffic (fans came to take photos with the corner) and Old Times gained 10k followers.

Industry Influence

Xiaoya was invited to speak at the 2023 Chengdu Sustainable Living Expo—her talk “ to Live Vintage & Zero-Waste in a Small Apartment” drew 500+ attendees, and she was featured in the Chengdu Daily as “young creator leading the sustainable lifestyle trend.”

She also mentors new creators in the eco-vintage niche—sharing her tips on building a loyal community

8. 内容方向说明：未来的“治愈系扩展”

Xiaoya’s content will keep evolving, but her core—“slow down, live sustainably, and find joy in small things”—will stay the same. Future plans:

• **Vintage Travel Videos of hidden vintage shops in Sichuan’s old towns (e.g., Leshan, Dujiangyan) and how to incorporate local vintage finds into decor.
• Upcycled Shop: Launch a small online shop selling her upcycled vintage items (wooden crates, restored lamps and zero-waste kits (bamboo toothbrushes, cloth bags). All profits go to animal shelters.
• Community Events: Host in flea market meetups in Chengdu for fans—letting them swap thrifted items and connect offline.

She says: “I want to growing, but I never want to lose the personal touch. My fans follow me because they know I’m real—so I’ll always share my mistakeslike when I ruined a vintage dresser by using the wrong paint) and my small wins.”

结语：黄小丫的“治愈系魔法

In a world of fast-paced content and overconsumption, Xiaoya’s account is a breath of fresh air. She proves that you don’t a big house or a lot of money to create a home that feels like you. Her magic lies in her ability to turn ordinary moments—s a crate, drinking tea with Mimi, or finding a hidden vintage gem—into something extraordinary.

For her fans, Xiaoya isn’t just creator—she’s a reminder that life is better when you slow down, care for the planet, and hold onto the things that matter. As she in every video: “Small changes make big differences. Let’s start today.”

If you’re a stressed-out urbanite looking for a little joy Xiaoya’s Douyin account is your go-to sanctuary. Press play—and let the healing begin.
(Account link: https://v.dou.com/iNTkQknu/)